Transcripts for podcasts have been around almost as long as podcasting itself. Having a transcript for your show not only provides more accessibility to your audience, but it also allows you to reach new audiences in new ways! And with the adoption of AI in the podcast industry, it’s never been easier to add a […]
Two weeks ago, our entire team flew to Chicago to attend Podcast Movement: Evolutions. We met with Advertisers, spoke with both our podcasters and folks on other platforms, and attended the abundance of great talks that the conference had to offer. But we didn’t go just to schmooze, we wanted to take everything we learned […]
Podcast Movement: Evolutions is coming up in only a couple of weeks! This conference is similar to the other closely named “Podcast Movement” but focuses more on the emerging technology and trends of the podcasting industry. There is plenty to see, learn, and do when attending this conference! From informative & inspiring talks, to hands […]
Podcasting has grown tremendously over the past decade through innovations in audio like Dynamic Insertion, forays into video as a medium, and explorations on how to best monetize your content. The podcasting industry as a whole has learned so much over the years and isn’t shy about sharing! There are numerous ways to grow your […]
Podcasting typically boils down to three areas of study; creation, growth, and monetization. Podcasters are always seeking resources to help them create a better podcast, grow their show and reach new audiences, and eventually earn revenue for their hard work. This comprehensive guide points you toward the resources you need most to make your podcast […]
2024 is coming to a close and we’ve learned a lot this year when it comes to podcasting! Reflecting on the past year can help to inform the future, too. So without further adieu, let’s take a look at what the biggest learnings were this year! Listener Trends Listenership has been on the rise over […]
Content thrives when there’s a dedicated community built around it. Discussion are sparked, ideas are shared, and friendships are formed all through the love for a specific piece of content. Podcast creators, and other types of content creators, can only benefit from having a loyal community. Of course, it’s much easier said than done to […]
Dynamic Insertion is becoming more and more common in podcasting. Advertisers and podcasters alike are leaving behind traditional “baked-in” ads in favor of dynamically inserted ones. There are plenty of reasons to switch to dynamic ads, including their timeliness and easy implementation. Platforms like RedCircle help both podcasters and advertisers take advantage of this newer […]
Podcast revenue can come in a variety of forms; Host-Read ads, Programmatic ads, sponsored content, live shows, merchandise, and much more. One revenue channel that is often overlooked is subscriptions and other audience-based payments. Your audience more than likely wants to support you in any way they can, and they can feel connected to your […]
We’ve been busy perfecting the experiences of our podcasters and advertising partners alike. We recently introduced a new reporting feature for advertisers to make their reporting just a little bit easier. Previously, advertisers on RedCircle could only view analytics on the Campaign Dashboard, but now they’re able to take a more comprehensive look at their […]