Podcast advertising is scaling and, increasingly, it’s scaling globally.
That’s why we are excited to share that RedCircle has partnered with Audion, a leading digital audio specialist in Europe, to expand programmatic podcast demand across key European markets. This new integration unlocks more demand, more inventory, and more opportunities for creators and brands on both sides of the Atlantic.
One integration. A whole new market.
Through a direct, plug-and-play connection with Audion’s curated podcast marketplace, RedCircle now offers seamless access to European programmatic podcast demand, without added technical complexity.
What that means in practice:
- European brands can easily access premium podcast inventory across RedCircle’s network
- European podcasters in Audion’s network gain new revenue opportunities from the United States
- Global advertisers can run multi-country campaigns across Europe and the US, all through a single workflow
In short: fewer barriers, broader reach, and smarter scaling.
Why this matters now
Podcast listening continues to grow worldwide. There are now 4.52 million podcasts globally and more than 584 million listeners, up nearly 7% year over year. Listeners are spending an average of seven hours per week with their favorite shows, a level of engagement few other channels can match.
As podcast advertising matures, demand is increasingly global. Brands want reach across markets. Creators want diversified revenue streams. And both want solutions that scale without friction.
This partnership is designed to do exactly that.
Scale without the headaches
Audion’s marketplace connects premium podcast supply with high-quality advertiser demand across Europe. By integrating directly, RedCircle can extend programmatic monetization to European markets while maintaining the control, quality, and simplicity creators expect.
As Audion co-founder Arthur Larrey puts it:
“This partnership reflects the growing trend for global podcast networks to seek simplified, scalable access to monetisation beyond their core markets.”
From RedCircle’s perspective, the goal is simple: help creators earn more, and help brands scale faster, wherever their audiences are. Our co-founder and COO Jeremy Lermitte explains why we chose to partner with Audion:
“We selected Audion for its ability to connect supply to premium European demand without technical constraints. This gives us seamless access to advertiser demand in Europe and supports our mission to help brands scale both host-read and programmatic advertising strategies.”
What’s next
This partnership is another step toward a more connected, global podcast advertising ecosystem. One where creators can unlock the full value of their inventory, and brands can scale authentic audio campaigns across borders with ease.
We’re just getting started.
If you’re a creator looking to access new demand, or a brand ready to scale podcast advertising across markets, we’d love to chat!
Full press release here.