The podcast industry’s best-kept secret? The ad reads that sound effortless take a ton of work behind the scenes. After running nearly a billion host-read impressions through RedCircle’s platform, we kept facing one particular challenge: airchecks. Reviewing every ad read for accuracy, tone, freshness, and compliance meant someone had to listen to the ad, compare […]
When you think about podcast monetization, you might think of those Hello Fresh or BetterHelp ads that seem to pepper almost every popular podcast. While large advertisers are one of the major ways many podcasts earn money, it’s certainly not the only way! Podcasts with smaller but more dedicated audiences have learned to monetize through […]
It’s been a little over a year since we first introduced our OpenRAP product – which offers a unique way to deliver fully-automated host-read advertising across hosting platforms. Our mission at RedCircle has remained the same over the years: to get podcasters paid. Our OpenRAP product has allowed us to generate thousands of dollars in […]
Podcast advertising seems to still be in its ‘wild west days’, where brands and companies are taking different approaches to the medium. It’s not uncommon for brands to stick with one platform, but doing so may result in reaching a very limited audience. Listener demographics show a wide variety of listening platforms, from titans like […]
Monetizing your podcast can be equally complicated as it is exciting. One issue not nearly talked about enough is the possibility of underdelivering a campaign. It’s a fairly atypical issue, which is why you may not have heard of it or encountered it before, but it’s an important one to keep in mind if you’re […]
Almost everyone with a podcast dreams of monetizing their content through either their audience or advertisements. It’s no secret that podcast advertising can be lucrative, but the revenue earned is directly related to the amount of care and effort the podcaster pours into the campaign. When you craft an ad with authenticity and effort, the […]
Podcasting has grown tremendously over the past decade through innovations in audio like Dynamic Insertion, forays into video as a medium, and explorations on how to best monetize your content. The podcasting industry as a whole has learned so much over the years and isn’t shy about sharing! There are numerous ways to grow your […]
Podcast monetization has been a hot topic for a few years and we don’t see that stopping anytime soon. As a new podcaster, or a podcaster new to monetization, you may not know all the different ways you can start to earn revenue for your show. Luckily, we’ve crafted this quick guide to help you […]
It’s no secret that starting and maintaining a podcast can be a difficult task, so it’s only natural that you’d seek a tool or software that can help cut down on some of the effort. Well, luckily for you, RedCircle may have the fabled feature you’re looking for – Dynamic Insertion (and not just for ads!) […]
It’s not even Halloween yet and we’re already preparing for something big in the next few months – the jolly Holiday season! This time of year is busy for brands and podcasters alike. New opportunities are being sent out, brands are collaborating with some podcast hosts for the first time, and there’s plenty of revenue […]