Podcast Advertising

Programmatic vs. Host-Read Ads

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Many podcasters aim to monetize their shows; whether that’s through community-generated streams like sponsorships or more traditional options like advertising, there’s an option for everyone! For shows with a high amount of downloads, podcast advertising is an attractive option as it’s relatively easy to get started! There are two main ways podcasters can go about […]

Podcast Advertising

How Podcasters & Advertisers Can Both Benefit From Dynamic Insertion

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Dynamic Insertion is becoming more and more common in podcasting. Advertisers and podcasters alike are leaving behind traditional “baked-in” ads in favor of dynamically inserted ones. There are plenty of reasons to switch to dynamic ads, including their timeliness and easy implementation. Platforms like RedCircle help both podcasters and advertisers take advantage of this newer […]

Podcast Advertising

The Optimal Way to Insert Ads

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We talk a lot about podcast ads (I mean, it’s basically our bread and butter); what makes a good Host-Read ad, what’s the goldilocks number for ads per break, and even the impact the time of year has on ads. But we’ve never really dove into how to structure your ads for the best outcome. […]

Podcast Advertising

Organize Your Way to Success!

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It’s a myth that only “Type A” folks enjoy organizing – we’re here to set the record straight that organizing is enjoyed by all! Advertisers on RedCircle are able to organize their campaigns in a way that allows for a more efficient process. Leave the thousands of spreadsheets to collect dust on your desktop and […]