Spooky season is here! With Halloween approaching, many advertisers are starting to get into the holiday-selling grind, and little do many know, itâs one of the best times of the year to advertise on podcasts. Not only does Halloween evade the traditional âholiday download slumpâ that comes with others like Thanksgiving and Christmas, but many […]
Podcast advertising has its own lingo and if you’re a D2C brand looking to make waves, it helps to know your baked-in from your mid-roll. Whether you’re chatting with your media team or reviewing a campaign report, this glossary breaks it all down in plain English, with real examples. Think cheat sheet, not textbook. Here […]
By now, youâve seen it. Taylor Swift announced her new album The Life of a Showgirl on New Heights, the podcast co-hosted by Travis and Jason Kelce. The memes, the Easter eggs, the orange Empire State Building. We lived through it all. But hereâs the part everyoneâs missing: Taylorâs move is another huge validation that […]
When you think about podcast monetization, you might think of those Hello Fresh or BetterHelp ads that seem to pepper almost every popular podcast. While large advertisers are one of the major ways many podcasts earn money, itâs certainly not the only way! Podcasts with smaller but more dedicated audiences have learned to monetize through […]
You might know her as the host of Call Her Daddy. Or as the powerhouse behind a multi-million dollar Spotify deal. Or as the first podcast host whose documentary, “Call Her Alex”, premiered at the Tribeca Festival. But what you might not know is that Alex Cooper has dropped some seriously valuable wisdom about podcast […]
Itâs been a little over a year since we first introduced our OpenRAP product â which offers a unique way to deliver fully-automated host-read advertising across hosting platforms. Our mission at RedCircle has remained the same over the years: to get podcasters paid. Our OpenRAP product has allowed us to generate thousands of dollars in […]
Podcast advertising seems to still be in its âwild west daysâ, where brands and companies are taking different approaches to the medium. Itâs not uncommon for brands to stick with one platform, but doing so may result in reaching a very limited audience. Listener demographics show a wide variety of listening platforms, from titans like […]
Monetizing your podcast can be equally complicated as it is exciting. One issue not nearly talked about enough is the possibility of underdelivering a campaign. Itâs a fairly atypical issue, which is why you may not have heard of it or encountered it before, but itâs an important one to keep in mind if youâre […]
From community boards to our own inboxes, weâve seen podcasters ask time and time again whatâs the best way to monetize their shows. We give them the same advice we give all of our podcasters â a strong foundation is absolutely essential in setting yourself up for success when monetizing your podcast. It all starts […]
Almost everyone with a podcast dreams of monetizing their content through either their audience or advertisements. Itâs no secret that podcast advertising can be lucrative, but the revenue earned is directly related to the amount of care and effort the podcaster pours into the campaign. When you craft an ad with authenticity and effort, the […]