Author: RedCircle

Announcements

An Update on OpenRAP: The First Automated Host-Read Ad Platform Available Across Podcast Hosting Platforms

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Los Angeles, CA – Four months ago, our team at RedCircle announced OpenRAP, the first and only product delivering fully automated host-read advertising across hosting platforms. Using OpenRAP, podcast publishers can deliver new host-read advertising demand directly into their content, without switching podcast hosts.  At our initial launch in March, OpenRAP connected to more than […]

Podcasting Tips

Why You Need a Trailer Episode

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Congrats on starting your first (or maybe even seventh) podcast! Whether you’re a newbie or a seasoned veteran, your show could benefit from the use of a trailer episode. Rather than scrambling at the last minute to ensure your show is all set up and ready, take advantage of this often under-used feature to create […]

Podcast Advertising

The Optimal Way to Insert Ads

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We talk a lot about podcast ads (I mean, it’s basically our bread and butter); what makes a good Host-Read ad, what’s the goldilocks number for ads per break, and even the impact the time of year has on ads. But we’ve never really dove into how to structure your ads for the best outcome. […]

Podcasting Tips

How to Streamline Your Podcast Process

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It’s no secret that podcasting can be a time-consuming process; you need to prepare, record, edit, and market your show, along with a dozen other to-dos in order to run a successful podcast. But you don’t need to burn yourself out over the process if you know how to streamline it! Don’t Forget the 5 […]

Podcast Advertising

Organize Your Way to Success!

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It’s a myth that only “Type A” folks enjoy organizing – we’re here to set the record straight that organizing is enjoyed by all! Advertisers on RedCircle are able to organize their campaigns in a way that allows for a more efficient process. Leave the thousands of spreadsheets to collect dust on your desktop and […]

Announcements

Just In! Advertiser Reporting is Here!

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We’ve been busy perfecting the experiences of our podcasters and advertising partners alike. We recently introduced a new reporting feature for advertisers to make their reporting just a little bit easier. Previously, advertisers on RedCircle could only view analytics on the Campaign Dashboard, but now they’re able to take a more comprehensive look at their […]

Podcasting Tips

4 Things To Do Before Redirecting Your Podcast

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Moving your podcast to a new hosting platform can be exciting! But there are a few key things you should do before making the switch to ensure a smooth transition. First, you should probably be familiar with the term “redirect” so you know what’s happening with your podcast. A “redirect”, sometimes also referred to as […]