It’s been a little over a year since we first introduced our OpenRAP product – which offers a unique way to deliver fully-automated host-read advertising across hosting platforms. Our mission at RedCircle has remained the same over the years: to get podcasters paid. Our OpenRAP product has allowed us to generate thousands of dollars in […]
Two weeks ago, our entire team flew to Chicago to attend Podcast Movement: Evolutions. We met with Advertisers, spoke with both our podcasters and folks on other platforms, and attended the abundance of great talks that the conference had to offer. But we didn’t go just to schmooze, we wanted to take everything we learned […]
“Video” was the buzzword floating all around the conference hall at Podcast Movement: Evolutions last week. Will video usurp traditional audio podcasts? What moves is YouTube making to enter the scene? What will happen to audio-only content creators? We gained plenty of insights during our time at PME (Podcast Movement: Evolutions), which we’ll share soon, […]
Podcast advertising seems to still be in its ‘wild west days’, where brands and companies are taking different approaches to the medium. It’s not uncommon for brands to stick with one platform, but doing so may result in reaching a very limited audience. Listener demographics show a wide variety of listening platforms, from titans like […]
Podcast Movement: Evolutions is coming up in only a couple of weeks! This conference is similar to the other closely named “Podcast Movement” but focuses more on the emerging technology and trends of the podcasting industry. There is plenty to see, learn, and do when attending this conference! From informative & inspiring talks, to hands […]
Monetizing your podcast can be equally complicated as it is exciting. One issue not nearly talked about enough is the possibility of underdelivering a campaign. It’s a fairly atypical issue, which is why you may not have heard of it or encountered it before, but it’s an important one to keep in mind if you’re […]
From community boards to our own inboxes, we’ve seen podcasters ask time and time again what’s the best way to monetize their shows. We give them the same advice we give all of our podcasters – a strong foundation is absolutely essential in setting yourself up for success when monetizing your podcast. It all starts […]
Almost everyone with a podcast dreams of monetizing their content through either their audience or advertisements. It’s no secret that podcast advertising can be lucrative, but the revenue earned is directly related to the amount of care and effort the podcaster pours into the campaign. When you craft an ad with authenticity and effort, the […]
Podcasting has grown tremendously over the past decade through innovations in audio like Dynamic Insertion, forays into video as a medium, and explorations on how to best monetize your content. The podcasting industry as a whole has learned so much over the years and isn’t shy about sharing! There are numerous ways to grow your […]
Podcasting typically boils down to three areas of study; creation, growth, and monetization. Podcasters are always seeking resources to help them create a better podcast, grow their show and reach new audiences, and eventually earn revenue for their hard work. This comprehensive guide points you toward the resources you need most to make your podcast […]