Spooky season is here! With Halloween approaching, many advertisers are starting to get into the holiday-selling grind, and little do many know, itâs one of the best times of the year to advertise on podcasts. Not only does Halloween evade the traditional âholiday download slumpâ that comes with others like Thanksgiving and Christmas, but many […]
Podcast advertising has its own lingo and if you’re a D2C brand looking to make waves, it helps to know your baked-in from your mid-roll. Whether you’re chatting with your media team or reviewing a campaign report, this glossary breaks it all down in plain English, with real examples. Think cheat sheet, not textbook. Here […]
By now, youâve seen it. Taylor Swift announced her new album The Life of a Showgirl on New Heights, the podcast co-hosted by Travis and Jason Kelce. The memes, the Easter eggs, the orange Empire State Building. We lived through it all. But hereâs the part everyoneâs missing: Taylorâs move is another huge validation that […]
Podcasting is an art, which means it takes time, effort, and practice to get really good at it. Some podcast hosts make their shows seem effortless, but thatâs usually far from the truth. Thereâs quite a bit of preparation, practice, and thoughtfulness put into crafting a podcast. If youâre new to podcasting, or just looking […]
Transcripts for podcasts have been around almost as long as podcasting itself. Having a transcript for your show not only provides more accessibility to your audience, but it also allows you to reach new audiences in new ways! And with the adoption of AI in the podcast industry, itâs never been easier to add a […]
When you think about podcast monetization, you might think of those Hello Fresh or BetterHelp ads that seem to pepper almost every popular podcast. While large advertisers are one of the major ways many podcasts earn money, itâs certainly not the only way! Podcasts with smaller but more dedicated audiences have learned to monetize through […]
You might know her as the host of Call Her Daddy. Or as the powerhouse behind a multi-million dollar Spotify deal. Or as the first podcast host whose documentary, “Call Her Alex”, premiered at the Tribeca Festival. But what you might not know is that Alex Cooper has dropped some seriously valuable wisdom about podcast […]
Podcasting is hard, and it can be hard to stand out among the 362,000 active shows, especially since each one is fighting for some attention. So, when you receive a message in your inbox promising you growth and success, why wouldnât you take the chance? These âpodcast promotersâ often boast that they can secure thousands […]
Podcast stats. A deeply mysterious part of podcasting. Is it actually, though? Podcast analytics often appear as complicated enigmas, especially when definitions of success differ across platforms, but theyâre not as difficult to understand as one might expect. In this deep dive, weâll take a look at agreed-upon definitions of podcast stats as well as […]
Itâs been a little over a year since we first introduced our OpenRAP product â which offers a unique way to deliver fully-automated host-read advertising across hosting platforms. Our mission at RedCircle has remained the same over the years: to get podcasters paid. Our OpenRAP product has allowed us to generate thousands of dollars in […]