Podcasts can be an effective channel for every brand, regardless of the industry you’re in or the size of your budget. Learn how to build a strategy that will make podcast advertising work for your unique brand, goals, and budget.

In order to scale host-read podcast ads, you must strike a balance to preserve and protect the value of host-read ads, while leveraging technology to add the speed and scalability of programmatic ads.

You don’t need to be a household name brand or have a large budget to start advertising on podcasts. Here’s 4 easy steps to launch your first podcast advertising campaign.