Podcasting is an art, which means it takes time, effort, and practice to get really good at it. Some podcast hosts make their shows seem effortless, but that’s usually far from the truth. There’s quite a bit of preparation, practice, and thoughtfulness put into crafting a podcast. If you’re new to podcasting, or just looking […]
Transcripts for podcasts have been around almost as long as podcasting itself. Having a transcript for your show not only provides more accessibility to your audience, but it also allows you to reach new audiences in new ways! And with the adoption of AI in the podcast industry, it’s never been easier to add a […]
When you think about podcast monetization, you might think of those Hello Fresh or BetterHelp ads that seem to pepper almost every popular podcast. While large advertisers are one of the major ways many podcasts earn money, it’s certainly not the only way! Podcasts with smaller but more dedicated audiences have learned to monetize through […]
You might know her as the host of Call Her Daddy. Or as the powerhouse behind a multi-million dollar Spotify deal. Or as the first podcast host whose documentary, “Call Her Alex”, premiered at the Tribeca Festival. But what you might not know is that Alex Cooper has dropped some seriously valuable wisdom about podcast […]
Podcasting is hard, and it can be hard to stand out among the 362,000 active shows, especially since each one is fighting for some attention. So, when you receive a message in your inbox promising you growth and success, why wouldn’t you take the chance? These “podcast promoters” often boast that they can secure thousands […]
Podcast stats. A deeply mysterious part of podcasting. Is it actually, though? Podcast analytics often appear as complicated enigmas, especially when definitions of success differ across platforms, but they’re not as difficult to understand as one might expect. In this deep dive, we’ll take a look at agreed-upon definitions of podcast stats as well as […]
It’s been a little over a year since we first introduced our OpenRAP product – which offers a unique way to deliver fully-automated host-read advertising across hosting platforms. Our mission at RedCircle has remained the same over the years: to get podcasters paid. Our OpenRAP product has allowed us to generate thousands of dollars in […]
Two weeks ago, our entire team flew to Chicago to attend Podcast Movement: Evolutions. We met with Advertisers, spoke with both our podcasters and folks on other platforms, and attended the abundance of great talks that the conference had to offer. But we didn’t go just to schmooze, we wanted to take everything we learned […]
“Video” was the buzzword floating all around the conference hall at Podcast Movement: Evolutions last week. Will video usurp traditional audio podcasts? What moves is YouTube making to enter the scene? What will happen to audio-only content creators? We gained plenty of insights during our time at PME (Podcast Movement: Evolutions), which we’ll share soon, […]
Podcast advertising seems to still be in its ‘wild west days’, where brands and companies are taking different approaches to the medium. It’s not uncommon for brands to stick with one platform, but doing so may result in reaching a very limited audience. Listener demographics show a wide variety of listening platforms, from titans like […]