• Episode 147 - How Sierra Went from $25k/mo to $53k/mo by adding a True High-Ticket Offer into her 6-Week Challenge gym

    Have you ever wondered how to dramatically boost your gym’s monthly revenue by implementing a high-ticket offer? Are you looking for strategies that can help you break through your current income ceiling?*


    In this Episode we dive deep into how Sierra, one of our badass legends, skyrocketed her gym’s monthly revenue from $25k to $53k. Learn exactly how she did it and how you can apply the same strategies to your fitness business.


    What You Will Learn:

    1. High-Ticket Offer Implementation: Discover the secrets behind Sierra’s success in adding a true high-ticket offer to her gym’s 6-week challenge and how it transformed her revenue.
    2. Sales Psychology for High-Ticket Offers: Gain insights into the sales psychology that drives high-ticket sales and learn how to communicate the value of your offer effectively.
    3. Client Acquisition Strategies: Understand the key tactics for attracting and converting clients into high-ticket offers, ensuring sustainable growth and increased profits.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\


    1h 5m - Jun 13, 2024
  • Episode 146: Ozempic/GLP-1 Is The #1 Cause Of "Gymcession"

    Have you ever noticed a drastic shift in lead flow and churn in your gym over the past year? Are you aware that 1 in 8 Americans (13%) are on a GLP-1 drug, potentially taking millions of customers away from the fitness market?


    In this episode we delve on a crucial discussion on the impact of GLP-1 drugs on the fitness industry and how you can turn this challenge into a profitable opportunity.


    What You Will Learn:


    1. Understanding GLP-1 Drugs: Learn about the prevalence of GLP-1 drugs, their impact on the fitness industry, and the current trends in the medical field driving their widespread use.
    2. Adapting Your Marketing Strategy: Discover proactive marketing approaches to stay ahead of this trend and safeguard your business against potential losses.
    3. Turning Threats into Opportunities: Get insights into how successful gym owners are turning the GLP-1 trend to their advantage, transforming a potential threat into a golden opportunity for profit.



    When you are ready… Here are 3 ways we can help you:

     

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\


    1h 8m - Jun 5, 2024
  • Episode 145: Arnold Schwarzenegger's Playbook For Your Fitness Business

    Have you ever wondered how Arnold Schwarzenegger achieved monumental success in multiple fields? Curious about what lessons from his journey can be applied to your fitness business?*


    In this episode we dive into Arnold Schwarzenegger's strategies and how they can be implemented in your personal training studios, personal growth, and investments.


    What You Will Learn:


    1. Strategic Business Direction: Discover the most impactful action you can take to steer your business in the right direction right now.
    2. Keys to Success: Understand what is absolutely necessary for achieving success, lessons that we know innately but often overlook.
    3. Debunking Myths: Uncover the biggest lie you've been told that may be holding you back from reaching your full potential.



    When you are ready… Here are 3 ways we can help you:

     

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\



    45m - May 29, 2024
  • Episode 144: Steal My Gym Metrics System

    Have you ever struggled to keep track of your gym’s key performance indicators (KPIs)? Are you tired of guessing at churn rates, lead-to-close ratios, and return on ad spend?


    In this episode we'll walk you through the exact system we've implemented in our gyms to monitor crucial KPIs effortlessly. Discover how to gain a clear snapshot of your business performance, identify bottlenecks, and streamline your monthly planning process in just 15 minutes.


    What You Will Learn:

    1. Simplified KPI Tracking: Learn how our GMs track all vital business metrics with minimal effort and ensure accurate, real-time data.

    2. Comprehensive Business Overview: Understand how to get a quick and clear snapshot of each gym location's performance, highlighting areas that need attention.

    3. Effective Monthly Planning: Discover how to use KPI data to crush your monthly planning sessions and focus on what truly matters for growth.

    4. Free KPI System: Attend the live session today and receive our complete KPI tracking system for free, helping you implement these strategies in your own gym.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\



    53m - May 22, 2024
  • Episode 143: How To Overcome The “GYMCESSION”: The Five Mile Celebrity Strategy For ORGANIC & PAID Leads

    Have you ever felt like your lead generation efforts in the fitness industry are falling flat? With the current "Gymcession" hitting many markets hard, it's crucial to adapt and pivot to stay ahead. 


    In this episode we're revealing the Five Mile Celebrity Strategy for generating both organic and paid leads, helping you navigate these challenging times and come out on top. We'll share the exact marketing strategies and tactics we're using to attract new clients and keep our gyms thriving, even during tough times.


    What You Will Learn:

    1. Understanding the "Gymcession": Gain insights into the current challenges facing the fitness industry and why lead generation has become more difficult in many markets.
    2. The Five Mile Celebrity Strategy: Learn how to implement this innovative strategy to boost your gym's visibility and attract new clients through both organic and paid lead generation methods.
    3. Proven Marketing Tactics: Discover the specific marketing tactics we're using right now to drive traffic and increase memberships, including real-world examples from successful gym owners.
    4. Interactive Discussion: Participate in a live discussion and Q&A session where you can share your own challenges and get personalized advice on how to adapt your marketing strategy to the current climate.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\


    1h 1m - May 15, 2024
  • Episode 142: Getting More Leads With Our DUAL LEAD FLOW Strategy

    Have you ever found yourself struggling to generate enough leads for your business? Whether you're facing high no-show rates or simply need more people showing up for consultations, this episode is packed with actionable insights to help you fill those seats and drive growth.


    In this episode we deep dive into our Dual Lead Flow Strategy, designed to optimize lead generation and maximize conversions. We'll walk you through the exact strategies we're implementing in our gyms this month to attract more leads and boost attendance. From paid advertising to organic outreach, we'll cover all the essential tactics you need to build a stable, sustainable business.


    What You Will Learn:

    1. Understanding the Dual Lead Flow Strategy: Gain a comprehensive understanding of how combining paid and organic lead generation strategies can amplify your results and create long-term stability for your business.
    2. Effective Lead Generation Techniques: Learn proven tactics and techniques for generating leads through both paid and organic channels, including strategies to overcome common obstacles and maximize conversion rates.
    3. Optimizing Conversion Rates: Discover how to optimize your lead flow process to ensure that more leads translate into consultations, appointments, and ultimately, conversions.
    4. Interactive Discussion: Participate in a live discussion and Q&A session where you can share your specific questions and challenges, and receive personalized insights and advice from our experts.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\


    1h 0m - May 8, 2024
  • Episode 141: How To Build Indestructible Wealth USING THE INFINITE BANKING CONCEPT

    Have you ever wondered how to safeguard your business and build indestructible wealth? We're diving deep into the Infinite Banking Concept and how it can revolutionize your financial strategy. Whether you're familiar with this concept or hearing about it for the first time, this episode is your opportunity to learn how to take control of your finances and secure your future.


    In this episode we explore the Infinite Banking Concept and its profound implications for entrepreneurs. We'll break down what this concept is, how it works, and why it's one of the most powerful protection and investment tools available. From understanding the fundamentals to implementing practical strategies, we'll equip you with the knowledge and insights you need to build indestructible wealth.


    What You Will Learn:

    1. Understanding the Infinite Banking Concept: Gain a comprehensive understanding of what the Infinite Banking Concept entails and how it can benefit entrepreneurs seeking financial stability and growth.
    2. Building Wealth Safely: Learn how to leverage this concept to safeguard your business, protect your assets, and build long-term wealth without unnecessary risks.
    3. Thinking Bigger: Explore the mindset shifts required to break free from financial limitations and embrace a vision of abundance and possibility.
    4. Practical Implementation: Discover actionable steps for implementing the Infinite Banking Concept in your own life and business, allowing you to take control of your finances and achieve your goals.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\

    1h 35m - May 1, 2024
  • Episode 140: How To Hire The Right People & Keep Them For A Lifetime

    Have you ever struggled to find the right trainers or coaches for your fitness business? Do you worry about the consequences of losing key team members, from revenue hits to increased workload? Today's training session is here to address these concerns and equip you with the strategies you need to build a winning team. 


    In this episode, we're diving deep into the art of hiring and retaining the right people for your fitness business. From personal trainers to sales staff, we'll explore proven strategies for identifying, recruiting, and nurturing top talent. Discover how cultivating a high-performing team can propel your business to new heights and create a culture of excellence. Learn from real-life examples and practical advice that you can implement immediately to transform your hiring and retention processes.


    What You Will Learn:

    1. The Importance of the Right Team: Understand why building the right team is crucial for the success and growth of your fitness business.
    2. Effective Hiring Strategies: Explore actionable tactics for attracting and hiring the right people, from crafting job descriptions to conducting interviews that reveal true potential.
    3. Retention Techniques: Learn proven methods for keeping your team members engaged, motivated, and committed for the long term, reducing turnover and increasing loyalty.
    4. Creating a Career Path: Discover how to offer meaningful career opportunities within your organization, turning jobs into fulfilling careers that align with your team members' aspirations.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule\


    49m - Apr 16, 2024
  • Episode 139: Achieving Multi-Millionaire Status As A Gym Owner

    Have you ever wondered if owning a gym could lead to multi-millionaire status and early retirement? Today, we're delving into this transformative topic in a special training session titled "Achieving Multi-Millionaire Status As A Gym Owner." 

    In this episode, we're unraveling the secrets to achieving multi-millionaire status as a gym owner. From overcoming negative net worth to building a portfolio that secures financial freedom, we'll walk through the practical steps you can take to make it happen. Discover how profitable gyms and a smart investment strategy can set you and your family up for life in just 3-5 years. This isn't about complex financial maneuvers; it's about simple, actionable plays that anyone can implement. 


    What You Will Learn:

    1. Building Wealth through Gym Ownership: Explore how owning profitable gyms can be a pathway to multi-millionaire status and early retirement.
    2. Smart Investment Strategies: Learn how to leverage a smart investment strategy to augment your gym income and secure long-term financial stability.
    3. Practical Steps to Financial Freedom: Discover actionable steps you can take to transform your financial situation and set yourself up for life within a relatively short time frame.
    4. Live Q&A Session: Bring your questions and join us live for a Q&A session, where you can get personalized insights and guidance to accelerate your journey to financial success.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

    55m - Apr 10, 2024
  • Episode 138: Here are my 4 years of P&L statements

    Have you ever wondered what it takes to build a successful fitness business from the ground up? Today is a special occasion as we embark on a journey of transparency and insight. I'm revealing three years of Profit and Loss (P&L) Statements, diving deep into revenue, expenses, and profit margins.


    In this episode, we're pulling back the veil on financial transparency in the fitness industry. I'll be sharing four years of P&L statements, offering insights into net profit percentages, labor costs, advertising expenses, rent allocations, and the precise tactics that drove our success. This exclusive opportunity is tailored for gym owners and fitness professionals looking to gain a deeper understanding of financial management and replicate our achievements in their own businesses.


    What You Will Learn:


    1. Revenue Breakdown: Gain insights into revenue trends and learn how to maximize income streams within your fitness business.
    2. Expense Analysis: Explore the allocation of expenses, including labor, advertising, and rent percentages, to optimize financial efficiency.
    3. Profit Margin Strategies: Discover the precise tactics and strategies that contributed to sustained profitability over three consecutive years.
    4. Translating Insights into Action: Learn how to apply the lessons learned from these P&L statements to your own fitness ventures, accelerating your path to success.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule


    49m - Apr 3, 2024
  • Episode 137: Sales Jedi Training

    Have you ever felt like getting qualified leads in the door is the toughest part of the game? Discover how our proven strategies have helped multiple trainers and coaches sell over $50,000 in new business in a single month across the US, Canada, and Australia. Learning to sell high-ticket, $2k-$8k upfront programs not only makes everything easier but also reduces the need for an overwhelming number of leads.


    In this episode, we're pulling back the curtain on our comprehensive Sales Jedi Training, sharing actionable insights and strategies that have proven effective in generating substantial revenue. Whether you're still in the sales role, looking to transition out, or aiming to keep your team out of the sales role, this training is for you.


    What You Will Learn:


    1. Mastering High-Ticket Sales: Gain valuable insights into selling high-ticket programs and understand how it can simplify your lead generation efforts.
    2. Proven Strategies: Learn the exact methods and techniques that have enabled trainers and coaches to achieve remarkable sales success, even exceeding $50,000 in new business in a single month.
    3. Transitioning Roles: Whether you're currently in the sales role, looking to transition out, or aiming to keep your team out of sales, discover how our training program can empower you to achieve your goals.
    4. Becoming a CTSS: Explore the opportunity to become a Certified Transformation Sales Specialist through our 8-week training program and gain the skills and knowledge needed to excel in sales.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule


    48m - Apr 3, 2024
  • Episode 136: Unlocking Profitable Reviews: Shannon's Success Blueprint

    Have you ever wondered how to turn customer reviews into a money-making powerhouse? Today's live training is all about "Reviews that Make You Money," featuring the success story of Shannon, a top 1% gym owner in Maryland. She's mastered the art of attracting high-ticket clients organically, leveraging her Rock Star REVIEW, REFERRAL, & RENEWAL PROCESS.


    In this episode we'll explore the specific details that set her reviews apart, providing valuable insights into the struggles, frustrations, and life-changing transformations experienced by her clients. Discover how Shannon's approach goes beyond generic testimonials, leading to significant business growth and breaking the $70k monthly revenue barrier.


    What You Will Learn:

    1. Crafting In-Depth Reviews: Learn the art of collecting reviews that go beyond surface-level compliments. Shannon's process involves extracting detailed narratives from clients, covering their struggles, frustrations, changes experienced, and the impact on their lives.
    2. Review, Referral, and Renewal Blueprint: Uncover the interconnected process that not only generates impactful reviews but also drives referrals and long-term renewals, contributing to the substantial growth of Shannon's business.
    3. Financial Impact: Understand how Shannon's approach has helped her double her business and achieve impressive monthly revenue milestones, breaking the $70k mark.
    4. Live Training Access: If you're eager to learn the step-by-step process directly from Shannon, join the live training today at 12 pm PST / 3 pm EST. Drop a comment below to confirm your attendance or express your interest in receiving the recording.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule


    36m - Mar 13, 2024
  • Episode 135: Growing & Scaling To Multiple Locations Without Screwing Up Your Life

    Have you ever contemplated the idea of expanding your personal training empire to multiple locations? The allure of financial freedom and an incredible life may be tempting, but there's a dark side that can crush your soul and lead to financial trouble.


    In this episode, we're pulling back the curtain on the reality of owning and managing multiple gym locations. I'll share personal experiences of both the heavenly successes and the hellish challenges. Whether you're considering this path or already navigating it, this episode is a deep dive into the nuances, mistakes, and best practices that come with managing multiple locations.


    What You Will Learn:

    1. Entity Structure Essentials: Explore the crucial considerations regarding the LLC structure of all entities when managing multiple gym locations.
    2. Start-Up Strategies: Understand the decision-making process between buying an existing gym and starting from scratch when expanding your fitness empire.
    3. Leadership Dynamics: Delve into the choice between hiring a General Manager and finding an Owner-Operator Partner for effective leadership.
    4. Risk Mitigation Tactics: Learn valuable insights into managing downside risks through operating agreements and leases when dealing with multiple gym locations.
    5. Optimal Deal Structures: Uncover the intricacies of deal structures and compensation plans designed to maximize upside and minimize downside in the world of multiple gym ownership.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

    50m - Mar 6, 2024
  • Episode 134: Gym Owners, Ready to Pass the Sales Torch?

    Have you ever found yourself daydreaming about shedding the sales hat as a gym owner while still watching your business thrive? Picture this: celebrating victories with champagne instead of grappling with those "oh no" moments when sales slip through the cracks.


    In this episode, Taylor Hutchinson and Dave unravel the strategies and insights behind successful sales delegation in the gym business. We'll share our experiences and lessons learned, transforming gym owners into champions of sales delegation.


    What You Will Learn:

    1. Boost Profits: Incorporate premium offers for higher ticket sales and increased gym profits.
    2. Accountability Hacks: Learn effective strategies for stress-free sales team accountability and delegation.
    3. Community Impact: Equip your salesperson to inspire positive change beyond sales, transforming your community.
    4. Lives Revolutionized: Master the art of sales delegation for a broader impact, revolutionizing lives, including your own.
    5. Wins, Freedom, Profits: Discover practical steps for a successful sales handoff, leading to big wins, newfound freedom, and increased profits.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

     

    37m - Feb 29, 2024
  • Episode 133: The Top 6 Mistakes Personal Training Studio Owners Make

    Ever wondered about the potential pitfalls hindering your business success? I'm about to share the insights it took me almost 8 years to uncover. Get ready for a deep dive into the "Top 6 Mistakes Personal Training Studio Owners Make" and gain a valuable 7-year head start on your business journey.

    In this episode I openly disclose the mistakes I made when launching my first PT studio 12 years ago. From resigning as the PT Department Head at Life Time to acquiring a struggling group training studio, I'll unravel the crucial lessons learned along the way.

    What You Will Learn:

    1. Corporate to Small Business Transition: Understand the challenges of shifting from a corporate role (PT Department Head at Life Time) to small business ownership.
    2. Smart Studio Acquisition: Explore the risks and rewards of buying a struggling group training studio, learning key financial strategies for success.
    3. Avoiding Imitation Pitfalls: Identify the downsides of copying other gyms and discover a practical strategy tailored to your business for achieving success.
    4.  8-Year Business Transformation: Learn crucial lessons from an 8-year journey, saving you trial and error in building a multi 7-figure business that runs efficiently.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule


    49m - Feb 21, 2024
  • Episode 132: OBJECTION HANDLING MASTERCLASS! You're going to get them no matter what, so may as well learn how to handle them!

    Have you ever found yourself facing complaints about pricing in your fitness business, despite being the cheapest option in your market?

    In this episode we're diving into the common challenge faced by gym owners and fitness entrepreneurs—price objections. We'll explore a real-life scenario where a gym owner discovered he was the cheapest among his competitors yet still faced complaints. We'll also share personal experiences of dealing with price objections and discuss effective strategies to overcome them.

    What You Will Learn:

    1. Pricing Audit Insights: Despite being the cheapest among 25 competitors, a gym owner faced ongoing pricing complaints. Discover why being the most affordable doesn't guarantee customer satisfaction.
    2. Personal Price Objections: Even with a studio charging $99 to $149/month, price objections were a constant challenge. Learn why objections persist, regardless of your pricing structure.
    3. Effective Objection Handling: Acknowledge that price objections are unavoidable. Gain insights into overcoming objections confidently, converting potential customers, and boosting client retention.
    4. Three-Tiered Pricing Success: Delve into the three-tiered pricing strategy's benefits, maximizing revenue and improving your closing percentage. Uncover the psychology behind varied price points and how it positively impacts your business and clients.
    5. Free Training Opportunity: Join our host's upcoming free training on overcoming price objections. If you've struggled with objections or aim to refine your skills, comment on this episode for exclusive details.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule


    42m - Feb 21, 2024
  • Episode 131: The 5-Step Sales Process We Use To Sell $3k Programs (without any 1:1 PT sessions)

    Have You Ever Struggled to Sell High-Ticket Fitness Programs? Do you feel like you're missing the mark in understanding your clients' true motivations and effectively communicating the value of your services?

    In this episode we dive deep into the art of selling high-ticket fitness program. This episode is packed with practical advice, from conducting impactful discovery calls to developing unique selling propositions that set your fitness programs apart from the competition.

    What You Will Learn:

    1. How to conduct effective discovery calls that uncover your clients' deepest motivations.
    2. The importance of the 'Sell the Hell' framework in the sales process and how to implement it.
    3. Crafting a compelling 'Monster Recap' that resonates with your clients.
    4. Developing unique selling propositions for your fitness programs.
    5. Techniques to handle objections and close sales confidently.

    

    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule


    49m - Jan 31, 2024
  • Episode 130: Overlapping PT: The new "Session Type" that is the key to 75%+ profit margin + ultimate SCALABILITY

    Ever wondered about the buzz around Overlapping PT in the gym industry? Gym owners frequently approach me with the same question: "What is Overlapping PT, and how does it stand out from semi-private, 1on1, or SGT?"


    In this Episode we delve into the intricacies of Overlapping PT and explore how it differs from other training methods. I'll share insights drawn from over a decade of running various training formats, highlighting the pros and cons of each.


    What You Will Learn:

    1. Multifaceted Delivery Methods: Understand the advantages and disadvantages of large group, small group, semi-private, and 1on1 personal training.
    2. Optimal Gym Options: Learn why having more than one training option can benefit your gym, with a caveat – exceeding two might not be advisable.
    3. Unlocking Potential with Overlapping PT™: Discover how this approach has revolutionized our operations, allowing us to run a studio with just three employees, resulting in higher profit margins and employee pay.
    4. Client-Centric Service: Uncover how Overlapping PT™ provides clients with a superior level of service, surpassing even the 1on1 experience.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

    47m - Jan 24, 2024
  • Episode 129: The 4 Main Roles and Compensation Plans To Hit 30-50% Net Profit

    Have you ever found yourself caught in the relentless pursuit of maximizing profits for your gym business? Picture this: the struggle to hit that golden 30-50% net profit mark, a challenge that resonates with gym owners far and wide.


    In this episode, we unravel a solution that might just be simpler than you've imagined. Tune in to Gym Owner Freedom as we embark on an exploration of the "4 Main Roles and Compensation Plans To Hit 30-50% Net Profit." This discussion is your key to unlocking the untapped financial potential within your gym.


    What You Will Learn:


    1. Essential Roles: Learn about the crucial positions your gym needs for streamlined operations and growth.
    2. Innovative Compensation Models: Dive into strategies that motivate your staff and align with your profit goals.
    3. Real-life Transformations: Explore case studies of gyms that revitalized their financials using these strategies.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule


    48m - Jan 10, 2024
  • Episode 128: The Proven, DFY $10K WEEKEND PLAYBOOK Workshop

    Have you ever wished for a proven playbook that could bring in an extra $10,000 to your gym's revenue, especially during the last 10 days of the year?


    In this episode, we're diving into the success story of the $10K Weekend Playbook. It's not just a theoretical concept – it's a strategy that has been proven by dozens of gym owners.


    What You Will Learn:


    1. The Anatomy of the $10K Weekend Playbook: A breakdown of every element, from photos to emails to texts, that contributed to the success of this playbook.
    2. Real Success Stories: Understand how this playbook transformed the financial situation for a struggling gym owner and has since been successfully replicated by numerous fitness entrepreneurs.
    3. Live Training Experience: Attend the live training session to get a detailed walkthrough of how to execute this playbook in your gym. It's an opportunity to interact, ask questions, and tailor the strategy to your specific business needs.


    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule


    54m - Jan 3, 2024
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Gym Owner Freedom
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