• Episode 134: Gym Owners, Ready to Pass the Sales Torch?

    Have you ever found yourself daydreaming about shedding the sales hat as a gym owner while still watching your business thrive? Picture this: celebrating victories with champagne instead of grappling with those "oh no" moments when sales slip through the cracks.

    In this episode, Taylor Hutchinson and Dave unravel the strategies and insights behind successful sales delegation in the gym business. We'll share our experiences and lessons learned, transforming gym owners into champions of sales delegation.

    What You Will Learn:

    1. Boost Profits: Incorporate premium offers for higher ticket sales and increased gym profits.
    2. Accountability Hacks: Learn effective strategies for stress-free sales team accountability and delegation.
    3. Community Impact: Equip your salesperson to inspire positive change beyond sales, transforming your community.
    4. Lives Revolutionized: Master the art of sales delegation for a broader impact, revolutionizing lives, including your own.
    5. Wins, Freedom, Profits: Discover practical steps for a successful sales handoff, leading to big wins, newfound freedom, and increased profits.

    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin

    37m | Feb 29, 2024
  • Episode 133: The Top 6 Mistakes Personal Training Studio Owners Make

    Ever wondered about the potential pitfalls hindering your business success? I'm about to share the insights it took me almost 8 years to uncover. Get ready for a deep dive into the "Top 6 Mistakes Personal Training Studio Owners Make" and gain a valuable 7-year head start on your business journey.

    In this episode I openly disclose the mistakes I made when launching my first PT studio 12 years ago. From resigning as the PT Department Head at Life Time to acquiring a struggling group training studio, I'll unravel the crucial lessons learned along the way.

    49m | Feb 21, 2024
  • Episode 132: OBJECTION HANDLING MASTERCLASS! You're going to get them no matter what, so may as well learn how to handle them!

    Have you ever found yourself facing complaints about pricing in your fitness business, despite being the cheapest option in your market?

    In this episode we're diving into the common challenge faced by gym owners and fitness entrepreneurs—price objections. We'll explore a real-life scenario where a gym owner discovered he was the cheapest among his competitors yet still faced complaints. We'll also share personal experiences of dealing with price objections and discuss effective strategies to overcome them.

    42m | Feb 21, 2024
  • Episode 131: The 5-Step Sales Process We Use To Sell $3k Programs (without any 1:1 PT sessions)

    Have You Ever Struggled to Sell High-Ticket Fitness Programs? Do you feel like you're missing the mark in understanding your clients' true motivations and effectively communicating the value of your services?

    In this episode we dive deep into the art of selling high-ticket fitness program.This episode is packed with practical advice, from conducting impactful discovery calls to developing unique selling propositions that set your fitness programs apart from the competition.

    49m | Jan 31, 2024
  • Episode 130: Overlapping PT: The new "Session Type" that is the key to 75%+ profit margin + ultimate SCALABILITY

    Ever wondered about the buzz around Overlapping PT in the gym industry? Gym owners frequently approach me with the same question: "What is Overlapping PT, and how does it stand out from semi-private, 1on1, or SGT?"

    In this Episode we delve into the intricacies of Overlapping PT and explore how it differs from other training methods. I'll share insights drawn from over a decade of running various training formats, highlighting the pros and cons of each.

    47m | Jan 24, 2024
  • Episode 129: The 4 Main Roles and Compensation Plans To Hit 30-50% Net Profit

    Have you ever found yourself caught in the relentless pursuit of maximizing profits for your gym business? Picture this: the struggle to hit that golden 30-50% net profit mark, a challenge that resonates with gym owners far and wide.

    In this episode, we unravel a solution that might just be simpler than you've imagined. Tune in to Gym Owner Freedom as we embark on an exploration of the "4 Main Roles and Compensation Plans To Hit 30-50% Net Profit." This discussion is your key to unlocking the untapped financial potential within your gym.

    48m | Jan 10, 2024
  • Episode 128: The Proven, DFY $10K WEEKEND PLAYBOOK Workshop

    Have you ever wished for a proven playbook that could bring in an extra $10,000 to your gym's revenue, especially during the last 10 days of the year?

    In this episode, we're diving into the success story of the $10K Weekend Playbook. It's not just a theoretical concept – it's a strategy that has been proven by dozens of gym owners.

    54m | Jan 3, 2024
  • Episode 127: How To Convert Gym Profits Into Mailbox Money

    Have you ever wondered how to generate consistent income that lands in your bank account while you're catching up on some much-needed sleep? We're delving into the secrets of creating "mailbox money" that works for you, even when you're not actively working.

    In this episode, we're addressing the concerns surrounding retirement, ensuring you not only have enough cash but also a plan that allows you to enjoy life without constantly worrying about finances. If the thought of retiring as a fitness business owner crosses your mind, you're not alone.

    41m | Dec 28, 2023
  • Episode 126: I can vividly remember asking for $840 for a 12-pack of 1-on-1 personal training sessions back in 2018.

    Have you ever felt that knot in your stomach when asking for a sale, that moment of uncertainty that makes your palms sweaty? Dave vividly recounts his journey from asking $840 for personal training in 2018 to confidently selling a $2,399 9-week program. 

    In this episode, Dave takes us through the remarkable transformation in his approach to pricing and selling gym programs. From the initial struggles to the breakthrough, he outlines the key steps that reshaped his mindset and business model. Get ready for an insightful exploration of the journey that turned a challenging ask into a conviction-driven success.

    36m | Dec 20, 2023
  • Episode 125: How I brought in 43 Highly Qualified Organic Leads in 60 seconds.

    Have you ever found yourself wondering why the influx of leads into your business seems to be slowing down? Think about it – how many consults have you had in the past 90 days? Our bet is, probably not enough.

    In this episode, we're tackling a common challenge many businesses face – the diminishing flow of leads. Gone are the days when leads would effortlessly walk through the door. The landscape has shifted, and the wait-and-see approach is becoming less effective. Today, we're discussing the need to be proactive in finding those who need your services.

    56m | Dec 20, 2023
  • Episode 124 - Fueling Success: A Deep Dive with Jennifer Broxterman of Prosper Nutrition Coaching

    Have you ever wondered how to effectively integrate nutrition coaching into your gym or fitness business, and how to maintain client engagement and renewal over the long term?

    In this episode, Jennifer Broxterman of Prosper Nutrition Coaching discusses the nuances of nutrition coaching for gym professionals. She addresses the challenge of sustaining client engagement over time and shares her methods for setting client expectations using relatable metaphors. The conversation also covers strategies for enriching coaching programs and securing renewals, emphasizing the importance of continuous learning for coaches to enhance their skills and client offerings.

    1h 2m | Dec 20, 2023
  • Episode 123: Unveiling the Secrets to Thriving in a Fitness Recession with Guest Jeff Weinach

    How can gym owners adapt to the changing landscape of the fitness industry, especially with the increasing popularity of Ozempic prescriptions and the drying up of organic leads?

    In this episode, I'm joined by a fellow gym owner, the resilient Jeff Weinacht. Jeff faced the same challenges many of us are grappling with – dwindling leads and the looming specter of a gym recession. But here's the kicker – in just 8 weeks, Jeff pulled in a jaw-dropping $30,000 in new business, and this is not a typo. What makes this even more fascinating is that he achieved this in a small town in Illinois, proving that location is no barrier to success in the fitness industry.

    46m | Nov 29, 2023
  • Episode 122: Overcoming Imposter Syndrome And Powerful Visualization Techniques With Guest Mark England

    Do you ever find yourself doubting your accomplishments or feeling like a fraud in your own success?

    In this episode, Join us as we tackle the complexities of imposter syndrome and explore the dynamic world of visualization techniques with our special guest, Mark England. Mark, co-founder and head coach at Enlifted, draws from over 16 years of expertise in researching, presenting, and coaching on the transformative power of words and stories.

    What You Will Learn:

    1. Understanding Imposter Syndrome: Uncover the roots of imposter syndrome and gain insights into how it affects individuals, along with actionable steps to recognize and overcome it.

    2. The Influence of Words and Stories: Explore the profound impact of language and narratives on shaping our self-perception, and discover strategies to use words for positive self-reinforcement.

    3. Unlocking Visualization Techniques: Delve into the realm of visualization and its potential as a powerful tool for personal growth. Learn practical visualization exercises to manifest your desired outcomes effectively.

    4. Practical Steps for Empowerment: Mark shares tangible steps and exercises to help you combat imposter syndrome and cultivate a resilient mindset.

    Connect with Mark England:

    Website: www.enlifted.me

    Instagram: @EnliftedCoaches

    The Get Enlifted Podcast

    When you are ready… Here are 3 ways we can help you:

    1. Subscribe to this podcast

    2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

    3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

    59m | Nov 22, 2023
  • Episode 121: How to Get and Nurture 100+ Leads Per Month without Burning Out

    Are you tired of constantly hustling for leads, only to feel overwhelmed and exhausted? In this special episode of Gym Owner Freedom, we've got a treat for you!

    In this episode, we host a special session featuring paid ads expert JP Levesque. Dive deep into the secrets of acquiring and nurturing 100+ leads per month without succumbing to burnout.

    46m | Nov 15, 2023
  • Episode 120: Gym Goldmine Mastering Funding, Credit, & Cash Flow To Bankroll Your Fitness Empire

    Have you ever found yourself in a position where you had a dream of building your fitness empire, but were faced with the harsh reality of having no funds, no credit, and a tight budget? I get it; I've been there.

    In this episode I want to take you on a journey through my own experiences as an entrepreneur who turned a failing gym into a thriving fitness empire. I'll reveal the secrets of how I mastered creative funding, credit management, and cash flow, and how it propelled me to where I am today.

    57m | Nov 8, 2023
  • Episode 119 : Good to Great: Turning Your $100k Profit Gym into a $300k Powerhouse!

    Have you ever wondered what sets a thriving, profit-generating gym apart from one that barely reaches six figures?

    In this episode we are not just talking theories; we are delving into REAL numbers, dissecting an ACTUAL profit and loss statement from a gym that scaled magnificently. And yes, we are pulling back the curtain on the exact framework that turned a $100k gym into a $300k juggernaut.

    53m | Nov 1, 2023
  • Episode 118: Interview with Corey Willis on how he went from $99 ACV to over $1,000

    Have you ever wondered if one small adjustment could lead to a monumental transformation in your business?Well, that's precisely what we're exploring in this episode.

    In this episode, you'll discover the exact steps Corey took to achieve this transformation. He's also generously sharing his Dual Lead Flow System, the key to attracting high-value clients. Now, he can sign up 8 or 9 new clients and bring in north of $20,000 in new business, a stark contrast to the $900 he used to earn.

    57m | Oct 25, 2023
  • Episode 117: ADS EATING YOUR PROFIT? Learn the 1-Client Break Even Strategy

    Are your ads eating up your profits? We've all been there, investing time and resources into running Facebook ads to bring in new business, only to find that the return on investment isn't quite what we expected.

    In this episode, we're not just discussing the problem; we're presenting a solution - the 1-Client Break Even Strategy. This game-changing strategy has the potential to transform the way you approach your advertising efforts.

    48m | Oct 18, 2023
  • Episode 116: How To Make The 6-Week Challenge Work in 2023

    Are you ready to revolutionize your fitness business and boost your revenue in 2023?

    In this episode, we dive into the transformation of the 6-Week Challenge in the world of fitness, from a relic of the 2000-teens to a powerhouse in 2023. Join us as we discuss why the old playbook just doesn't cut it anymore, and how to revolutionize your approach to boost your revenue by 5 times.

    50m | Oct 11, 2023
  • Episode 115: How Scott & Dave Would Double Revenue at Orangetheory Fitness in One Year

    Intro: Ever wondered what specific strategies or tactics Dave and I used for doubling revenue at Orangetheory Fitness within a year? 

    In this episode, Dave and I reveal some actionable insights and strategies for boosting your gym's revenue.

    47m | Oct 4, 2023
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