At Gym Owner Freedom and PT Legends, we teach you how to build, sell, fulfill, & renew High-Ticket transformational programs.

Making more money with less clients is the fastest route to making an extra $100,000 in PROFIT, period.

But most of us are just selling workouts.

Some of us are also selling nutrition and accountability... but that’s still just a mid-ticket program. 

A high-ticket program is a MENTORSHIP. Taking someone by the hand to lead them to start living their best life- and it all starts with mindset.

But what does that really mean? Scott is incredibly excited to have Mark England, CoFounder and Head Coach Of Enlifted.me on the show today to elaborate on this.

Mark is a master at using languages to change your mindset (aka: the stories that you tell yourself).

This is a HIGHLY interesting episode- one that will help you just as much as the clients you work with!

You can find more about the Enlifted program at https://enlifted.me/ 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us in 10 minutes: https://www.ptlegends.com/1on1call 

In this episode, we welcome The Orange Beard Of Wisdom himself, Josh Price.

Josh has 10 years experience as a gym owner, and 6 as a business coach for gym owners (he even mentored Scott Carpenter in the past).

Many of you know what an incredible person and business coach Josh is, and many of you will find out shortly after you hear his story and his incredible ability to help people get extreme clarity on what they need to do.

Towards the end of the show you’ll see exactly how Josh pulls out the best in people in a very organic way.

Interested in chatting with Josh for 10 minutes? You can book with him at https://calendly.com/ptljoshprice/your-pt-legends-15min-advisor-call or email him at joshprice@ptlegends.com 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us in 10 minutes: https://www.ptlegends.com/1on1call 

Welcome to the Gym Owner Freedom Podcast! In this episode, our guest Justin Poulet, Partner and Client Success Director of Clients & Community, shares insights on finding your 2nd in command and scaling up your gym business.

Key Takeaways:

1. Importance of a 2nd in command:

   - Justin emphasizes the significance of having a reliable 2nd in command to support you in running and growing your gym business.

2. Identifying the right candidate:

   - Justin discusses essential qualities and skills to look for in a 2nd in command, including leadership abilities, industry knowledge, and a strong work ethic.

3. Building trust and communication:

   - Establishing trust and open communication is crucial for a successful partnership with your 2nd in command. Justin shares strategies for fostering this trust and maintaining a healthy working relationship.

4. Empowering your 2nd in command:

   - Justin highlights the importance of delegating responsibilities and giving autonomy to your 2nd in command, creating opportunities for growth within your team.

5. Developing a growth mindset:

   - Scaling up requires a growth mindset. Justin provides practical tips for fostering continuous learning and development within your team.

6. Overcoming challenges:

   - Justin shares insights into common challenges that arise when working with a 2nd in command and offers strategies to overcome them.

You can connect with Justin at https://www.instagram.com/justinpoulet33/ 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us in 10 minutes: https://www.ptlegends.com/1on1call 

We all have leads that don’t respond back to emails and texts. What most people don’t know is that this list is an ASSET…

An asset that is likely worth thousands and thousands of dollars.

The question is- how do you turn these cold leads into cash?

On today’s show, Scott Carpenter and Robert Schwartz teach the exact system they use down the actual script…

And run a roleplay live on the show.

Listen in to see how you can turn your “dead” leads into thousands of dollars at your gym.

Here’s the link to learn more: https://www.ptlegends.com/1on1call 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com 

On today’s show, Scott has guests Tim Lyons and Randy Angsten with ProFit Marketing on Gym Owner Freedom.

Tim owns and operates Legacy Personal Training in Scottsdale, Arizona- not far from Scott’s own gyms.

Just like a rising tide lifts all ships, Tim has gone through the PT Legends program for his gym, and Scott is a member of Tim’s Iron Circle Mastermind, designed to collect the best of the best gym owners.

Tim and Randy also put on the single best fitness business event, The Fit Pro Growth Summit- which is coming up this year from June 8th to June 10th in Scottsdale, Arizona. This is by far the #1 event you’ll want to attend as a fitness business owner.

Scott Carpenter will be attending as well- so grab your ticket at https://growthsummitaz.com/ and we’ll all see you there!

Here’s the link to learn more: https://www.ptlegends.com/1on1call 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com 

This comprehensive training is designed specifically for gym owners like you who want to capitalize on the growing demand for online coaching services and unlock your earning potential.

In this episode, you'll learn how to:

• Transition from traditional gym services to online coaching effortlessly
• Identify and target the right audience for your online coaching programs
• Maximize your profits by implementing proven revenue-generating strategies

Don't miss out on this chance to revolutionize your fitness business and secure long-term financial success. Sign up for a  limited-time invite to our live training and join the ranks of gym owners who have already experienced the extraordinary benefits of digital domination.

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com 

Just recently, I had the privilege of being a guest on the Coach Catalyst podcast with Trevor Wittwer.

We ended up going a little bit deeper into my biggest struggles and failures over the years as a gym owner (spoiler alert: things get worse than you could imagine).

What helped me through my darkest times was the rare podcast where somebody successful, that I looked up to, shared their biggest failures and moments of doubt.

It helped me feel normal. It helped me feel like it's okay if I'm not "crushing it".

It helped me feel that things will get better if I keep trying.

My hope is that by sharing this podcast, I will help anyone listening who is struggling out there...

And who sometimes doubts themselves, and doesn't always believe they have what it takes...

It was invaluable to me, and my hope is that it can be invaluable to you, too.

If it is, I'd love to hear from you. Find my contact info in the show notes and let me know. Thanks and enjoy the listen.

Email me at coachscottcarpenter@gmail.com 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com 

Just recently, I had the privilege of being a guest on the Coach Catalyst podcast with Trevor Wittwer.

We ended up going a little bit deeper into my biggest struggles and failures over the years as a gym owner (spoiler alert: things get worse than you could imagine).

What helped me through my darkest times was the rare podcast where somebody successful, that I looked up to, shared their biggest failures and moments of doubt.

It helped me feel normal. It helped me feel like it's okay if I'm not "crushing it".

It helped me feel that things will get better if I keep trying.

My hope is that by sharing this podcast, I will help anyone listening who is struggling out there...

And who sometimes doubts themselves, and doesn't always believe they have what it takes...

It was invaluable to me, and my hope is that it can be invaluable to you, too.

If it is, I'd love to hear from you. Find my contact info in the show notes and let me know. Thanks and enjoy the listen.

Email me at coachscottcarpenter@gmail.com 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com 

Taylor Hutchinson has implemented a lot of systems by different fitness coaching businesses…

And he was able to sell 6 Week Transformations…

But they were churn factories, and he reached a ceiling with his revenue that he couldn’t overcome.

But he found a way to break past that mold…

By doubling to tripling his former price… AND offering a much higher-ticket 9 Week Mentorship Program.

And his gym is now smashing revenue ceilings while he’s also stepping out of the sales role and putting a 21-year old in his place!!!!

Listen in to hear how Taylor transformed his business.

You can connect with Scott at https://www.instagram.com/coachscottcarpenter/

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com 

Most price sheets gym owners use are pretty awful…

I see it in A LOT of places- and it’s not only killing your sales, it’s probably crushing your profit margin as you leave money on the table.

In most cases, your current offers and prices are mathematically going to limit you in your business.

Do you ever think “I’ll be good once I get to ____ members?”

And how long have you been saying that to yourself?

There’s an easier way to fix your profitability issues- starting with your offers and price sheet.

Listen in to fix it in 15 minutes.

You can connect with Scott at https://www.instagram.com/coachscottcarpenter/

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com 

Organic leads are WAY more valuable than paid leads.

They are far warmer, easier to work with, less likely to no show, and more likely to buy your highest ticket programs.

But- SEO and Google algorithms are always changing, and that’s particularly true with Google Analytics 4.

Andres Escobar, Founder at ReviewBiz.io, walks you through what you need to know about Google’s latest changes as a gym owner- and how reviews play a massive part in pushing your rankings.

Andres also breaks down his best practices to gather reviews- and how you can start implementing these today in your gym.

You can connect with Andres on Instagram @reviewbiz or see his special offer at www.reviewbiz.io/try  

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com 

You’ve heard that you should sell supplements because your clients will buy them from someplace else- so you may as well make extra money off of them, correct?

Well there’s something that is a MUCH bigger need than supplements that your customers are buying from someone else every single day of their lives…

FOOD.

You can make an extra $240 - $480 per month, in PROFIT (not revenue)... with about 5 minutes of extra work.

And who better to talk about this than a very special, high-profile guest like Todd Abrams, the CEO & CoFounder of Icon Meals.

Todd Abrams is a serial entrepreneur, having started and exited two successful businesses before Icon Meals.

You may know of Icon Meals in any number of ways, whether you’re already a customer of their meals or maybe through their partnerships with UFC and other big businesses.

Listen in to learn how to make amazing money by offering meals for your clients as well as the wisdom bombs Todd will drop throughout the episode.

You can connect with Todd at https://www.instagram.com/toddabrams/ and order meals at https://iconmeals.com/ .

If you’re interested in the meal upsell process Scott teaches in connection with the huge 30-50% wholesale account, contact Scott at scott@ptlegends.com 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com 

Besides an employee being involved in harassment, there is potentially nothing so soul-sucking as no-shows for consultations- particularly recently since we’ve been seeing no-show rates start to increase with paid ads.

The environment is changing- the question is are you changing with it?

Getting a positive return on ad spend is challenging enough- and you may have holes in your lead, set, show, or close processes.

Listen in to hear how the show rates are changing in the market- and what you need to do about it.

You can connect with Scott at https://www.instagram.com/coachscottcarpenter/

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com 

Nobody likes to be a hard closer and back people into a corner to make a sale.

99% of people feel guilty and shameful- and this is what causes people to think negatively about “sales”.

But on the other hand, 99% of people freeze and let someone go when they object with “I need to think about it”, or “I need to talk to my wife”, or “that’s out of my budget”.

What do you do when you hear this? Do you know exactly what to say back to steer them in the right direction, or do you just agree with them and let them leave?

As a gym owner and as a coach, you aren’t doing yourself or anyone else a favor if you let them leave and join Planet Fitness.

In this episode, Scott and Dave talk you through how to handle these objections and coach your potential client into taking action the right way, not the sleazy way.

You can connect with Scott at https://www.instagram.com/coachscottcarpenter/ , Dave at https://www.instagram.com/coachdavebess/ , and Will at https://www.instagram.com/thenewagecoach/ 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com 

What if you had to start over? How would you do it?

Scott Carpenter has 6 gyms, and has successfully scaled up and out of the operations at all of them and only acts as an advisor in the business.

But what if the rug was swept out from under him and he had to start from scratch- with no money?

What business format (large group, small group, semi-private, personal training), size of gym, and structure would he use?

How would Scott acquire clients without a marketing budget? Or even get a space and purchase equipment?

• Start by renting space at an independent gym
• Overlapping PT only, Transformation programs
• HEAVY into organic acquisition
• Paint the vision to my clients- to inspire them to grow with me, be in my corner, $
• I would hire 1 Full-timer based on attitude, energy, and opportunity
• I would look for 2nd gen space & negotiate 
• Build credit and establish relationships with rig-quipment, microloans, credit cards, etc.
• I would also finance by PIF clients.
• Negotiate with the landlord for higher rent with more TI.
• Hire & go!

Listen to hear exactly how Scott would rebuild his fitness empire if he lost everything.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com 

Have you ever defined what FREEDOM, as a gym owner, is to you?

Is it taking home $100k? $200k? Is it working 30 hours per week, or 5?

Is it consistent growth in some capacity, or is it more about being able to sleep at night knowing that you’d be fine even if you lost your right-hand man (or woman)?

Freedom is everything, and in this mini-episode Scott is going to walk you through what it means to him, and how he went from living in fear every single month and almost filing bankruptcy 3 times, to being functionally retired and living his purpose.

Your idea of freedom and your destination may be different than Scott’s, but the roadmap he lays out in this episode will get you to your version of freedom.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com  

Austin quit his position as a personal trainer in January 2022, and signed a lease for his own gym, Greenlight Personal Training, by November of that same year.

How did a shy kid from Chico, CA level up so quickly- and where did his growth come from?

His story is incredibly inspiring, and we all learned so much wisdom from someone so young… and from someone that is so naturally quiet and introverted?

This episode means a lot to Scott and Dave- it’s not one to be missed.

You can connect with Scott at https://www.instagram.com/coachscottcarpenter/ , Dave at https://www.instagram.com/coachdavebess/ , and Will at https://www.instagram.com/thenewagecoach/ 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com 

For years, Shannon’s story as a gym owner was very typical- she worked hard, put in long work weeks, gave it her all, and made okay money. But things started to change after she got married, especially when they decided to have children.

Something had to change. She was offering group training with some personal training and nutrition services- but just like other owners- she was stuck working in the business for long hours.

And, as a mature gym, the math didn’t shake out for her to hire and hand off responsibilities that she was currently doing. There just wasn’t enough revenue and profit to pay multiple full-time employees enough to stick around.

That all changed when she learned she was selling her services for way less than she should have been.

When she dramatically raised her prices, and the value she brought to her clients, EVERYTHING changed for her.

Now, she is has fewer clients, bringing in WAY more revenue, with less space (11,000 square feet down to 4,000 square feet), with WAY more profit, and WAY more time to spend with her family (she only visits the gym for a handful of hours per week when she’s not at her vacation home).

Listen in to learn how she did it!

You can connect with Scott at https://www.instagram.com/coachscottcarpenter/ , Dave at https://www.instagram.com/coachdavebess/ , and Will at https://www.instagram.com/thenewagecoach/ 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com 

We all know the 1 on 1 coaching experience produces great results. When you only have a few clients, doing all the little things that create an incredible experience is easy.

But what happens when your client load doubles, triples, or even quadruples? Things start to fall apart, client experience plummets, and burnout starts to creep in. 

In today’s episode, Trevor Wittwer with Coach Catalyst explains this doesn’t need to be the case. It is possible to scale an incredible experience, and you don’t need to sacrifice client results. 

Scaling the 1on1 coaching experience is about building a business you love around systems that provide an incredible experience for YOU and your client. 

You can connect with Scott at https://www.instagram.com/coachscottcarpenter/ , Dave at https://www.instagram.com/coachdavebess/ , and Will at https://www.instagram.com/thenewagecoach/ 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com 

If you’re a gym owner who knows the power and how quickly selling PT can boost revenue- but has struggled to find, hire, or retain personal trainers to service high-ticket PT sessions (reliably)...

Utilizing an OVERLAPPING PT can help you overcome these bottlenecks.

The key to a long-term sustainable PT revenue stream is needing fewer employees that get paid much higher rates than your competitors (without sacrificing precious margins!).

This is exactly how we helped:

…Shannon Logan to reduce her gym from 11,000sq ft to 4,000sq ft while hitting all-time revenue records

…Dan Clayton switched his entire 1:1 clientele over to overlapping (and doubled his price) to increase his hourly earning capacity from $30 to by 30x4x2 = $240!!

…Ron Edwards to generate over a quarter million dollars in profit in a small, 2,500-square-foot fitness studio.

Why am I sharing this?

So that you know the information is the real deal and strategies we DO ourselves.

If following our system has worked for us & hundreds of fitness professionals and gym owners, there is absolutely no reason why it can’t work for you too.

The problem with one-on-one PT is that you are limited to one trainer servicing one client at a time.

There are only so many 4 pm, 5 pm, and 6 pm hours.

And since most of your clients want the prime time hours in the morning and the evening- you need to hire more trainers to meet this demand continuously.

The problem is that there aren’t enough clients in the off-peak hours to fill up their schedules… and you’re left under-employing your staff- not a good situation for anyone!).

And- the people that want to pay for PT also value their TIME!

Your client may want to work out at 5 pm on their way home instead of returning to the gym and training at 7:30 pm because that’s the only time you have open.

How long will they continue to do that when it interferes with their precious family or relaxation time?

Overlapping PT is a win-win-win.

The business owner wins because you’ll make higher margins, and higher profits, and you’ll need fewer but more highly paid trainers on staff

The personal trainer wins because they’re making more money while working the same or fewer hours as they were before. More work gets done, and the energy is higher.

The client wins because they get to come during the times that best fit their schedule and develop a sense of community and camaraderie with the 1-3 other people they see regularly.

When I implemented High-Ticket Offers, combined with this Overlapping PT format that my partner Dave and I created- EVERYTHING changed for us instantly in August 2020.

Nearly all the problems that kept me up at night changed overnight.

All of my employees were making more money, working the same or fewer hours, and I no longer had a constant need to hire or a fear of losing employees because they couldn’t make enough money.

So if you’ve been looking for a better way to increase your revenue, profitability, and employee retention… without increasing the number of clients you work with…

Listen to this episode!

You can connect with Scott at https://www.instagram.com/coachscottcarpenter/ , Dave at https://www.instagram.com/coachdavebess/ , and Will at https://www.instagram.com/thenewagecoach/ 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Get our book for free + shipping: www.coachscottcarpenter.com 

4. Learn what it’s like to work with us: www.ptlegends.com