Darren Rovell: Dare to Be Different

42m | Jan 27, 2023

Darren is defined by being different. From hiring a professional baseball player to attend his bar mitzvah to covering the wall of his college dorm room with drink labels to being one of the youngest employees on air at ESPN, Darren tries to stand out from the crowd. That’s why it was no surprise that when he caught wind of a radical new idea from Bill Shufelt, craft non-alcoholic beer, he was captivated. 

In this episode, we had the pleasure of sitting down with Darren, who is well-known as a sports business analyst and reporter with over 20 years of experience covering the business of sports and has been recognized as one of the top sports business journalists in the country, who also happens to be a passionate and early supporter of Athletic Brewing. 

To learn more about Athletic Brewing’s award-winning non-alcoholic craft beer, go to and follow us at @AthleticBrewing.

Without Compromise