• Cannabis Creative Group's 2024 Cannabis Marketing Plan

    Dan Serard, the Vice President of Sales and Marketing at Cannabis Creative Group, shared insights on the 2024 cannabis marketing plan.

    The discussion highlighted the importance of personalized digital marketing strategies tailored to individual business needs, diversifying advertising channels beyond social media due to federal restrictions.

    Strategies included email marketing for engagement, organic content for SEO, and targeting specific demographics effectively by aligning messaging with consumer emotions and values to strengthen brand connections. Dan advised against direct competition with larger companies, recommending niche platforms aligned with target audiences' interests, and suggested budget allocation strategies for gradual investment based on audience responses before scaling up efficiently. 



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    24m - May 20, 2024
  • The Roles of DEA and FDA in the Cannabis Legalization Process

    Stanley Jutkowitz, Senior Counsel with Seyfarth Shaw LLP discusses the recent DEA decision to reschedule cannabis from schedule one to schedule three, with potential less restrictive schedules.

    Stanley provided legal insights on the implications of this move, while highlighting the controversy surrounding cannabis legalization and rescheduling.

    We also explored the roles of DEA and FDA in the legalization process, emphasizing the complexity of the legal landscape with multiple agencies involved and conflicting treaty obligations and federal laws. We also discussed regulatory challenges and legal implications of cannabis, including the distinction between hemp and marijuana, taxation and decriminalization, and the current state of legalization and regulation in the US.



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    27m - May 20, 2024
  • Aeriz and Sustainable Aeroponic Cannabis Cultivation

    Aeriz, led by Ryan Thomas, excels in sustainable aeroponic cannabis cultivation with a focus on quality, sustainability, and innovation. Their product range includes hash oil-infused pre rolls and unique offerings like hash drops, known for consistent highs.

    Expanding into Illinois, Arizona, and soon California markets, Aeriz prioritizes building relationships with dispensaries while balancing high-volume production and premium quality. Ryan Thomas shares insights on overcoming marketing challenges amidst evolving market dynamics.



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    22m - May 20, 2024
  • BENZINGA FLORIDA 2024-Dustin Hughes with Rad Source Technologies

    Daron Babin speaks with Dustin Hughes, Senior Account Executive at Rad Source Technologies. Since 1997 Rad Source Technologies has been the expert in providing renewable, non-isotope, ionizing radiation replacements for self-shielded gamma irradiators. 

    Pass state mandated testing levels with 99.9% confidence. Their patented photonic decontamination™ technology is the only remediation solution that penetrates the entire flower for cannabis decontamination without destroying the flower or chemically modifying it.



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    6m - May 7, 2024
  • BENZINGA FLORIDA 2024-Cannabis Employee Stock Ownership Plans

    Daron Babin catches up with Darren Gleeman, the managing partner of MBO Ventures, the cannabis industry's only investment bank dedicated to Employee Stock Ownership Plans.

    MBO Ventures is the cannabis industry’s only investment bank dedicated to Employee Stock Ownership Plans (ESOPs) which make the negative tax implications of 280E irrelevant. They hold a patent pending for its groundbreaking ESOP methodology. This methodology played a pivotal role in executing the cannabis industry’s first three inaugural ESOPs.



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    7m - May 7, 2024
  • MJ Attache High-end Luxury Cannabis Accessories

    Grassroots Marketing welcomes Christy Fuicelli, the founder of MJ Attache. She shared insights into the creation of high-end luxury cannabis accessories, highlighting the discreet yet luxurious Anthony bag priced at $2150. Drawing from personal experiences, Fuicelli identified a market gap and emphasized innovative designs using Italian leather. Fuicelli's dedication to meeting diverse consumer needs within the cannabis community while maintaining elegance and functionality was evident. 



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    16m - May 6, 2024
  • BENZINGA FLORIDA 2024-Sandra Bergman with ESBE Marketing

    Sandra Bergman, the founder and CEO of ESBE Marketing, emphasized the significance of effective loyalty programs in retail cannabis operations.

    She stressed the need for businesses to analyze loyalty program performance through metrics, engage customers beyond discounts, and promote loyalty programs through in-store execution.

    Strategies for incentivizing bud tenders were explored, including tying incentives to loyalty sign-ups and utilizing various touchpoints within dispensaries. Sandra underscored the importance of offering tailored rewards based on customer preferences and creating a personalized customer experience.

    She advised on loyalty program management, suggesting a balance between incentives and financial considerations, efficient point redemption, and clear communication about points balance, expiration dates, and reward qualifications.

    Sandra also highlighted the importance of iterating on loyalty programs to enhance customer experience and drive consistent foot traffic through transparent communication and measures like point expiration policies



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    15m - May 5, 2024
  • High Seas Dispensary: Exotic Aquarium Attractions, Quality Products, and Community Engagement

    Legal cannabis businesses in California are hindered by limited city approvals, leading to the growth of the illicit market. Michael Moussalli's High Seas dispensary stands out through its ocean conservation theme, commitment to sustainability, and personalized shopping experience. Exotic aquarium attractions along with a focus on quality products and community engagement, High Seas aims to innovate and lead in sustainable cannabis retail practices.



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    23m - May 5, 2024
  • DaySavers from Custom Cones USA and the Ultimate Stoner Job

    Grassroots Marketing welcomes back Harrison Bard with Custom Cones USA about a new campaign where they are seeking skilled content creators in the cannabis industry for a unique job opportunity.

    The focus is on finding candidates with social media expertise, content creation skills, and a deep understanding of the cannabis market. iPhone stresses the importance of professionalism, personal branding, and debunking marketing myths. Harrison emphasizes Day Savers' quest for individuals to promote the brand effectively across platforms.

    DaySavers is offering the Ultimate Stoner Dream Job - an opportunity to smoke test the latest cannabis products, be part of the best cannabis industry events, and share your experience with the world - all while getting paid. They are looking for passionate and hard-working content creators to join their team. One lucky full-time creator and event marketer will be chosen to earn $70,420 annually with bonuses, travel expenses, and other perks included as well. Applicants will also have the chance to be selected for one of many part-time dream jobs. 



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    18m - May 5, 2024
  • Cannabis Hall of Fame Comes to Cannabition

    The upcoming opening of the Cannabis Hall of Fame aims to celebrate industry pioneers and celebrities like Henry Ford and Wanda James, focusing on business success and cultural heritage.

    Tony Schor, President, Investor Awareness, Inc. & Chairman of the Cannabis Hall of Fame discusses the initiative prioritizes merit-based inductions and aims to showcase cannabis brands through interactive exhibits at Cannabition (located inside Planet 13 Las Vegas), fostering community engagement and awareness within the cannabis culture.



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    16m - May 5, 2024
  • Budist: Democratizing Product Evaluations

    Budist is a mobile app in the cannabis sector led by CEO Jocelyn Sheltraw and COO Claudio Miranda. The platform provides expert-led reviews from 'Buddists' to offer diverse perspectives on cannabis product evaluations, emphasizing social interaction and detailed reviews. Buddist plans to expand beyond California into major North American markets, aiming to democratize product evaluations and encourage a culture of connoisseurship. The app distinguishes itself by combining professional critiques with consumer reviews, prioritizing informed choices and individual preferences through onboarding questions.



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    20m - May 5, 2024
  • NYCBUD: Combining Cannabis with the Subway

    NYC Bud, a retail cannabis dispensary with a unique subway culture and graffiti art theme. Jonpaul Pezzo discusses his background in the cannabis industry, his partnerships, and challenges faced due to legal issues impacting licensing processes, and insights into business operations and PR strategies for the Long Island City store.

    We also touched on personal anecdotes about nightclub experiences, challenges from legacy operators, and the financial implications of governmental support for startup funding. We also get insights into NYC Bud's journey and navigating regulatory challenges.



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    21m - May 5, 2024
  • Best Practices for Cannabis Marketing on 4/20

    Ben Burstein, Corporate Development Manager at LeafLink discusses the strategies for the cannabis industry ahead of the 420 holiday, with a focus on driving profitability through increased sales volumes and addressing illicit market activities. Ben highlighted the importance of strategic inventory management, promotional activities, and balancing cultivation capacity with retail demand. Challenges faced by social equity licensees due to limited access to capital were discussed, along with the need for comprehensive legislative frameworks to improve social equity programs.



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    28m - May 5, 2024
  • Dispensary Growth SEO Strategies, High Rankings and Sustainable Growth

    Grassroots Marketing speaks with Charlie Hernandez, CEO, Dispensary-Growth.io dispensary SEO strategies, emphasizing high rankings and sustainable growth. They discussed overcoming industry challenges like limited social media marketing, collaboration with Mosaic for online visibility, and integrating Google marketing platforms. Essential factors such as local SEO strategies, geo-targeting, website optimization, and podcasting efforts for Season 2 of the High Rankings podcast were highlighted, along with insights into Dispensary Growth IO's targeted approach for high-functioning dispensaries.



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    24m - May 5, 2024
  • BENZINGA FLORIDA 2024-Sabrina Clebnik, Clebbys

    The cannabis industry has seen tremendous growth and innovation over the past decade, with a plethora of products hitting the market to cater to consumers' diverse needs. However, one area that hasn't seen as much innovation as others is the edibles sector—that is, until now. A recent episode of Grassroots Marketing on CannabisRadio.com has given us insights into a new player in the space: cannabis-infused baking kits from Clebby's. In a conversation at the sunny Benzinga cannabis capital conference in Hollywood, Florida, Sabrina Clebnik, CEO and founder of Clebby's, discussed her company's unique offering that stands to change the game.



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    10m - May 3, 2024
  • BENZINGA FLORIDA 2024-Marc Rodriguez, CEO, Green Leaf Business Solutions

    In a revealing discussion between Grassroots Marketing and Marc Rodriguez from Greenleaf Payroll and Business Solutions, we unearth key insights into how businesses within the sector can optimize their operations. The cannabis industry is rapidly transforming, and with that transformation comes a need for specialized business services that cater to its distinctive challenges. Greenleaf Payroll and Business Solutions recognizes that mainstream service bureaus often fall short in addressing industry-specific needs. As Marc Rodriguez states, "...dedicated to the cannabis industry... the nuances matter." Traditional payroll systems like Paychex and ADP may not suffice for an industry that, until recently, grappled with fundamental issues like basic banking access.



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    6m - May 3, 2024
  • BENZINGA FLORIDA 2024-Kevin Hart, Green Check Verified

    Kevin Hart, founder and CEO of Green Check Verified, discusses the challenges and solutions in providing financial services to the cannabis industry. He highlights the exclusive partnership with Brinks for cash logistics and the importance of legitimizing the industry. Access to capital remains a key concern for the cannabis industry, but Hart sees a rationalization and better visibility into operations. With Green Check Verified, cannabis businesses can access a wide range of financial services at fair rates. This episode provides valuable insights into the evolving landscape of cannabis finance.



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    8m - May 3, 2024
  • BENZINGA FLORIDA 2024-Lance Lambert, Grove Bags Powered by TerpLoc

    The cannabis industry is witnessing a remarkable era of innovation, particularly in the realm of post-harvest technology. Daron Babin of CannabisRadio.com sat down with Lance Lambert from Grove Bags at the Benzinga Cannabis Conference in South Florida, unraveling how the latest advancements are revolutionizing cannabis storage and curing. Tapping into the wealth of knowledge shared during this insightful dialogue, this episode delves deep into the groundbreaking solutions that promise to elevate the industry’s standards for preserving the integrity of cannabis products. The conventional process of cannabis curing is painstaking, often filled with anxieties for growers eager to see the fruits of their labor. Lance Lambert from Grove Bags introduces us to TerpLoc technology, a paradigm shift in cannabis storage that extends beyond traditional methods such as jar burping. As Lance puts it, this is about letting "the innovation take the wheel," freeing growers from the old burdens and uncertainties.



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    10m - May 3, 2024
  • BENZINGA FLORIDA 2024-Aaron Nosbisch, BREZ

    Aaron Nosbisch, co-founder of BREZ, discusses the success of his company's microdose cannabis and mushroom beverage. In just eleven months, BREZ has generated $5 million in revenue and is on track to reach $20 million by 2024. The beverage, which contains THC and nano-emulsified lion's mane mushrooms, provides a fast-acting and enjoyable experience. BREZ primarily sells directly to consumers online, offering a dose-controlled and stackable product. With the changing conversation around hemp, BREZ is poised to make a significant impact in the cannabis industry.



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    8m - May 3, 2024
  • BENZINGA FLORIDA 2024-Mike Mejer, Green Lane Communications

    The Benzinga Cannabis Capital Conference, renowned for its networking-centered approach, provided a hotbed for industry leaders to converge, with an intent focus on striking deals and fostering relationships. This conference stands as a testament to the evolved professionalism within the cannabis industry. The spirited engagement at this event shows an ecosystem brimming with entrepreneurs and businesses eager to make impactful moves. Mike Mejer of Green Lane Communications shed some light on the atmosphere of the cannabis business landscape at the Benzinga Cannabis Capital Conference in sunny South Florida. Their conversation gives us an outline of the vitality and the focused intent that industry players have on networking, branding, and shaping the future of cannabis commerce.



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    7m - May 3, 2024
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