How to Hack the Minds of Your Ideal Customers: Color Psychology & Brand Vibe

51m | Nov 13, 2023

How to HACK the minds 🧠 of ideal customers so you become ingrained in their minds and become their only logical choice?

👉Color psychology!

But how do you choose your Profitable Personal Brand™ colors?

Today, I’m unlocking 🔐 a lesson from the PPB Blueprint (the blueprint I have used to help clients build Profitable Personal Brands™ in 6 months or less!

Are ya ready? 👀

You choose colors that feel good on you, aligns with your values and the story you tell!

Iconic brands have an iconic color. Most align with Color Psychology, meaning different colors can evoke specific emotions and feelings.

You should not pick your brand colors based on color psychology alone because truthfully, people associate colors with different emotions becuase of unique experiences, but there are general emotions that specific colors typically evoke subconsciously.

👇Here is the order of operations I use for me and my clients to choose colors for their Profitable Personal Brands™.

1️⃣ What colors feel good to you? What do you like to confidently wear? What colors do you have in your content creation space?

2️⃣ Out of those colors, research the color psychology behind each one and choose the color that is the “ultimate vibe” for the way you want your ideal client to feel and perceive you!

There is no “right answer for the right color for your brand.” But you can make an educated, aligned decision. What colors feel appropriate for your brand?

3️⃣ Once you choose your primary color, choose the exact shade and HEX code you like.


🎨, paste in your primary color’s code, and discover your secondary color!

Remember, you literally are the product, as a service provider or coach! So choose colors you love!

🛑QUIT WASTING TIME on content that isn’t selling, and start bringing in the money you deserve as a powerful, purpose-led, female coach or service provider.


I’m giving away the exact Blueprint I use to help clients go from $0-$5K months and advance to $10K-$20K months!

💰 For a limited time, I am revealing the proven 5-Phase framework to build yourself a personal brand that motivates, inspires, and sells so that your business can thrive the way it should!

Grab my FREE PPB Feature Training & PPB Blueprint now👉

🎥To ask me questions in real-time, join me on Instagram for SOCIAL EQUITY™ LIVE

Steal more strategies on Instagram👉



If you’re a female coach or service provider without a reliable business strategy who is tired posting without maximal profit, 😵‍💫 then you want to join The Profitable Personal Brand™ 6-Month Live Coaching Program.

🙅‍♀️This is NOT a basic-ass course.

I designed this LIVE coaching program so you could have me coach you, guide you, and mentor you to build your own iconic Profitable Personal Brand™ in 6 months or less without wasting time or energy! 🤩

💰If you’re serious about making more money and growing your business, whether you're…

✨an aspiring coach or service provider

✨or you’re already doing what you love, but feeling stuck, hitting a plateau in a business that once had consistent revenue

You need guidance, support, and coaching to reach your next level!

Book a FREE STRATEGY CALL with either me or my team to see if we’d be the right fit to work with each other (I am only accepting a few driven women into the program this week).

👉Book your FREE strategy call now:

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SOCIAL EQUITY™ with Sophia Spallino | Build a Profitable Personal Brand™ | Social Media Strategy | Female Entrepreneur Mindset | Online Coaching Industry