I’m thrilled to share a transformative success story with you all about my client and dear friend, Emily Roman. We managed to cut her lead-to-sale time in a webinar funnel from a lengthy 120 days to just 30-45 days. The key? Making sure her system was rock-solid before running ads, which helped us identify both strengths and sticking points. We then implemented an intentional nurture strategy using a targeted podcast series to address objections and build trust. This not only streamlined her sales process but also significantly boosted her ROI and marketing budget efficiency. Join me as I share valuable insights on how you can optimize your follow-up, convert leads faster, and achieve incredible results with strategic, value-driven content.

In this episode, Jodi Sodini dives into the world of Always On Retargeting with Facebook ads. She breaks down how retargeting works—those ads that seem to follow you around after you've checked out a business online. But Jodi takes it further, introducing the Always On Retargeting strategy, where ads run continuously, perfect for both Facebook ad rookies and veterans alike. She stresses the need for diverse messaging content buckets, focusing on building trust and forging personal connections through themes like credibility and likability. Jodi reveals the magic of frequency and how retargeting ads can seamlessly guide customers through their journey. Plus, she offers her expertise in crafting these messaging buckets and implementing a winning Always On Retargeting strategy.

Summary

Jodi Sodini and Tyler Jorgenson delve into the vital role relationships play in marketing. Jodi shares a story about how a long-term client connection blossomed into a fantastic business opportunity. They highlight the importance of clearly communicating your work while also being genuinely kind when building relationships. Jodi reveals her top strategies for fostering strong connections, such as actively participating in masterminds and programs and seeking out ideal clients. They emphasize the need to know your audience, align with their values, and create authentic bonds. Jodi also reflects on a lesson learned from working with a mismatched client, underscoring the importance of staying true to oneself in relationship-building.

Takeaways

• Make sure people know what you do to open doors for potential business.
• Building relationships means being a genuinely good person and showing authentic care.
• Seek out your ideal clients and join relevant programs and masterminds.
• Know who you want to serve and align with their core values.
• Show up authentically to foster meaningful relationships.

Chapters

00:00 - 02:40 Introduction: Relationships and Marketing

02:40 - 03:39 Strategies for Relationship Building

03:39 - 07:00 Defining Your Audience and Setting Boundaries

07:00 - 07:33 Fostering Good Relationships

Ever wondered what it takes to kickstart a thriving women's academy? Well, Jodi Sodini has got the inside scoop! Teaming up with the dynamic Valorie Burton, they embarked on a journey to make waves in the education realm. Recognizing the importance of a stellar launch, they pulled out all the stops. From brainstorming a killer hook to sweetening the deal with irresistible incentives, they had their strategy locked and loaded.

But that's not all. With lead gen ads and a meticulously crafted funnel, they unleashed a marketing frenzy that surpassed all expectations. The result? A 150% overachievement on their targets, with membership numbers skyrocketing beyond their expectations. Yep, you heard that right—what many would aim to achieve in a year, they conquered in just one epic launch!

Sodini Marketing stands out in the crowded world of marketing agencies for several reasons. Firstly, they’re driven by data and consistently deliver tangible results. But what really sets them apart is their unparalleled dedication to client care and communication.

Take Michelle, for instance, who specializes in selling low-ticket digital products tailored to pregnant and postpartum moms. Michelle had a less-than-ideal experience with a larger agency before finding her way back to Sodini Marketing.

In just 12 days of partnering with Sodini, Michelle saw a remarkable turnaround. They took her return on ad spend (ROAS) from a lackluster 0.8 to an impressive 3. How did they pull off such a feat? By diving deep into Michelle's ad account, optimizing at the granular ad level, and targeting those crucial warm audiences.

But the magic doesn’t stop there. Sodini Marketing isn’t content with just one-time fixes. They continuously hunt for optimization opportunities at every stage of the funnel. Whether it’s boosting average order value or fine-tuning strategies to further improve ROAS, they’re always on the lookout for ways to elevate their clients' success.

In a nutshell, Sodini Marketing isn’t just about crunching numbers and delivering metrics (though they excel at that). They're about forging genuine connections with their clients, understanding their unique needs, and delivering transformative results with a personal touch.

Join Jodi Sodini on an insightful journey as she takes you from her days as a paramedic and firefighter to the helm of her own advertising agency. In this first installment of the Million Dollar Marketing podcast, Jodi delves into the intricate workings of businesses and the vital role funnels play in effective advertising management. Drawing from her experiences, she candidly shares the lessons learned from a past business partnership that didn't quite go as planned, and how those lessons shape her current agency's approach.

Honesty, integrity, transparency, and accountability are more than just buzzwords for Jodi—they're the cornerstones of her work ethos. In this episode, she opens the door to the ever-evolving world of Facebook ads, offering valuable insights into what's trending and what's not. But it's not all business talk; Jodi also invites you to peek behind the curtain, providing glimpses into her personal life and the day-to-day operations of her thriving agency.

Tune in for a refreshing blend of professional expertise and casual conversation, as Jodi Sodini shares her wisdom, experiences, and a few laughs along the way.