6. The Certification Trap

Getting certified is one thing. Living it is another. This episode draws on eleven years of working inside sustainability certification schemes to explore why so many hotels and organisations achieve certification and then quietly fall back into business as usual. From a luxury Bangkok hotel displaying a GSTC certificate that bore little resemblance to what was happening operationally, to a GM transition that unravelled months of deep sustainability work, the pattern is consistent and it is systemic. Not a failure of individuals, and not a failure of the schemes themselves but a failure of how certification is treated. As a destination rather than a direction. As a shield rather than a standard. This episode makes the case for certification done differently; embedded, continuous, and owned by the whole team rather than carried by one. Because certification should be the recognition of sustainability you already live, not the proof of sustainability you're performing.

Two Homes is for leaders who know that lasting performance, for people and planet, starts from the inside out. Two homes: the one we inhabit within, and the one we all share.

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Two Homes is part of my business, Plastic Free Southeast Asia - an Australia Pacific specialist sustainability leadership consultancy, that is your partner in all authentic and aligned sustainability for tourism businesses and boards.

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Intro and outro music: Brooks, Kai Engel