Training The Next Generation of Campaign Staff with Lauren Baer, Managing Partner at Arena

48m | Nov 22, 2023

Campaigns are like mini start-ups – they require a lot of minds to move and get off the ground effectively. Those minds fit a range of roles, from finance director to organizer to marketing manager, and beyond. But, how does one prepare to take on those roles? They look to Arena, which provides training for a wide array of campaign jobs. They also help to connect trainees with jobs across the industry via tools that we discuss at length with Lauren Baer, who is the managing partner at Arena. Having run for office herself, Lauren knows what’s needed to get staffers up to speed, and she shares with us those fundamental skills and how to acquire them. We also get into the importance of existing staff leveling up and how that powers progressive campaigns to success. 


Lauren Baer, Managing Partner at Arena:

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