- The Transformation Talks Ft. George Ionut Danifeld, Chief Marketing Officer at Trapo Malaysia
With the elimination of 3rd party cookies in the future by various browsers like Google, Firefox, and Safari, the road ahead can seem shaky for marketers. To Tackle the imminent cookieless future, we have our guest George talk about the importance of collecting first-party data through value-added content. He also highlights the data-driven approach for giving personalized experiences so that customers increase their propensity towards the brand.
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20m | Jul 28, 2022 - The Transformation Talks Ft. Abhishek Arora, Head of Digital Sales & Marketing (Martech) and CRM at Standard Chartered Bank
Abhishek Arora, Executive Director Digital Platforms (CRM) & Marketing Technology at Standard Chartered Bank shares his interesting insights on the ADTech, Martech, and the Data-driven industry. He talks about his understanding of the current move the adtech world has taken towards privacy. He emphasizes on the dire need to unify data and simplify the ad tech stack and the needs of a consolidated tech stack. He also discusses the challenges that the CDPs need to address to evolve.
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30m | Mar 15, 2022 - The Transformation Talks Ft. Jenny Hoffman, Senior Global Creative Strategist at Spotify
Jenny starts by talking about audio marketing and how it has coped up with personalization in marketing. She talks about how it has created a new ecosystem. She gives her opinion on the future of Ubiquitous marketing and audio marketing on the same. And as to how to optimize the content creatively and to give our brand a competitive edge. She finally ends up talking about the privacy concerns when it comes to personalized marketing and how different brands are resolving those.
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27m | Nov 11, 2021 - The Transformation Talks Ft. Ferdi Anggriawan, Head of Digital Marketing, Growth, & Intelligence - Merchant at Gojek
Ferdi starts by talking about the cookie-less future and steps digital marketers can take to combat the same. He gives his insights on how do we tackle digital marketing silos in reporting, data, and activation when running our digital campaigns. He also talks about programmatic in-housing. And finally ends up with his thoughts on what can we expect in the near future of the Digital Marketing domain
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24m | Nov 11, 2021 - The Transformation Talks Ft. Ben Jankowski, Group Head, Global Media at Mastercard
The Senior Vice President of Global Media for MasterCard/ A global advertiser, Ben Jankowski talks about the future of digital marketing in the current cookie-less future. Through the discussion, he emphasized how we have to keep on testing various ways to tackle the problem of making a data strategy, deciding an audience, and defining identity. He also talked about
The generational opportunity in solving the media and data silos. He further adds that his Holy grail for a global market type on the digital marketing front, where data is available through APIs would be to build the ability to be able to manage those consumer experiences so that they can be more productive and more valuable. At last, he talked about the changes needed in the media industry.
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41m | Nov 11, 2021 - The Transformation Talks Ft. Preetam Jena, Digital & CRM lead at Reckitt Nutrition
Preetam talked about the Marketing transformation in a Privacy first world and what changes do marketers need to make to adapt. He also talks and gives his opinion as to what could be the best way for marketers to evaluate customer data management and platforms. Preetam also provides his insights on how can marketers achieve a single view of their customers and what are the needed steps towards that.
Preeetam also talks about how marketing silos are holding marketers back and how do we foresee unifying, simplifying, and scaling marketing ops to deliver results?
And finally, the talks end with talking about major transformations that can be expected in this decade in the marketing domain.
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35m | Nov 11, 2021 - The Transformation Talks Ft. Sudha Jamthe, IoT Disruptions CEO
A globally recognized technology futurist Sudha Jamthe talks about the future and the evolution of AI. She also explained how AI can help grow businesses. Sudha believes that AI is a revolution today. Further, she talks about processing power and data being the two key factors, the growth in both of them culminating in creating artificial intelligence into a powerful tool. She also explains the concept of no-code AI and its future. She is the CEO of IoT Disruptions.com. She is phenomenally interesting because she has more than 20 years of digital transformation experience from building innovation and growth organizations, shaping new technology ecosystems, and mentoring leaders at eBay, PayPal, Hardcore, and GTE.
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38m | Nov 11, 2021 - The Transformation Talks Ft. Manish Singhal, Founding Partner, pi Ventures
Deep technology investor, Manish Singhal talks about how venture investors and funds have to be as bold as tech entrepreneurs to bring about change and transformation. He further believes that large companies need to work in hand with start-ups at different levels to truly innovate. Manish is also Founding Partner at pi Ventures, an early-stage fund focused on investing in disruptive ideas leveraging machine learning, AI, and IoT.
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36m | Jun 10, 2021 - The Transformation Talks Ft. Piyush Chowhan, Group Chief Information Officer, Lulu Group International
This episode we have Piyush Chowhan from the Lulu Group sharing his views, predictions and ideas on digital and business transformation. He also talks about the need for large organizations to be agile in order to be able to differentiate themselves and adapt faster, something that can be learnt from start-ups. Piyush further elaborates on why he thinks conversational commerce will be the future.
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32m | Jun 4, 2021 - The Transformation Talks Ft. Amar Goel, Founder & Chairman, PubMatic
In this episode, Amar Goel speaks to us about the rise of adtech and how all future advertising will be driven by programmatic. He also takes us through the key learnings of his entrepreneurial journey, sharing advice for budding entrepreneurs. His company PubMatic recently announced their IPO in December last year.
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34m | May 28, 2021 - The Transformation Talks Ft. Nicholas Russell, Entrepreneur-in-Residence, Conception X
Nicholas is Entrepreneur-in-Residence of Conception X which creates deep tech startups from PhD research, and is working with leading companies including Amazon, Barclays, and Microsoft. He has a real estate startup in London and is currently focused on working with early-stage entrepreneurs and venture capital firms raising seed capital funding for new deep tech propositions. In this episode, he speaks about the work he does at Conception X and outlines the benefits of deep technology, blockchain in particular.
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47m | May 21, 2021 - The Transformation Talks Ft. Chris Chesebro, Global Chief Digital Officer, The Wella Company
Chris takes us through some interesting insights in this episode as he speaks about how every company is going to be a digital and software company in the future, why in-housing and taking control of your first party data will be crucial, and reasons behind the role of the Chief Digital Officer being unique in every company.
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35m | May 14, 2021 - The Transformation Talks Ft. Eric Redmond, Global Director, Technology Innovation, Nike
Eric delves into 7 technologies - 1) Artificial Intelligence and Machine Learning, 2) Extended Reality: VR, AR, and MR, 3) Internet of Things, aka Smart Devices, 4) Autonomous Vehicles, aka Self Driving Cars, 5) Cryptocurrencies, Blockchain, DLT, 6) Additive Manufacturing, aka 3D Printing and 7) Quantum Computers, which also form the premise of his book Deep Tech. He further talks about how these technologies will completely disrupt the way people and the world interact, why business leaders need to understand deep tech, and elaborates on the magic of combinatorial innovation.
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38m | May 6, 2021 - The Transformation Talks Ft. Rishad Tobaccowala, Ex-Chief Growth Officer, Publicis Groupe
Rishad is an advisor, educator, and speaker with four decades of experience focused on change, innovation and re-invention. In this podcast, he talks about having to reinvent strategies in the new normal, outlining key shifts required for business transformation and its impact on marketing. He further gives us a view into what we can expect in his book "Restoring the Soul of Business: Staying Human in the Age of Data"..
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40m | Apr 28, 2021 - The Transformation Talks with Rajiv Dingra
Join Rajiv Dingra (Founder & CEO, RD&X Network) every Tuesday speaking to thought-leaders and business decision-makers across the globe as they delve into new age technology and its power to transform businesses. Tune in to 30-45 minutes of unadulterated conversation and industry insights on various aspects related to the future of business, marketing, adtech, martech, deep tech, entrepreneurship and the gig economy.
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7m | Apr 22, 2021
