From napkin sketch to sales revenue! Our latest guest has built a completely vertically integrated medical device development company, taking inventor ideas, translating them into products with all the necessary checks and balances, and launching them into their early stage surgical sales force!

I am Maureen Shaffer, Host of the Message Engineer for the Medtech Startup show and CEO of message and market advisory, Mingletoe. In this episode, I share my insightful conversation with Jason Scherer, CEO of vertically integrated medical device development company, VitaTek, which takes devices from napkin sketch to sales revenue. Previously, Jason spent 15 years as a top tier, award-winning surgical sales manager. I thoroughly enjoyed talking with Jason about how he applies the focus and speed of sales along with key opinion leader relationships to full medical device development, from sketch to sales.

We dive deep into the world of contract device development and discuss how to accelerate medical device and medtech development and reduce time to market.

Overall, this episode is full of insightful and thought-provoking discussions about medtech design and development, including the topics below. I highly recommend giving it a listen or watch and joining the conversation online!

🔥 The Unique Sales Approach

🔥 Balancing Features and Costs for Success

🔥 The Evolution from Larger to Smaller Devices

🔥 Essentials for Launching Surgical Devices in MedTech

🔥 The Rapid R&D Approach in MedTech

🔥 Navigating Risks in MedTech Launches

🔥 From Complaint Handling to Customer Messaging

🔥 The Advantage of Onsite Engineering in MedTech Manufacturing

🔥 Why Offshoring Is Not Always Smooth Sailing in MedTech

🔥 How Weekly Meetings Transform MedTech Development

LINKS AND REFERENCES

🎬 WATCH this video episode and subscribe for more

https://youtu.be/31O5Ba2rQHQ

🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, Google and Spotify. 

💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo or smart speaker product.

🍃 FOLLOW Jason Scherer https://www.linkedin.com/in/jason-scherer-69b81675/

🍃 FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

_________________________________

🚀 Messy message strategy? DM Maureen on LinkedIn!

Exit the messaging struggle bus! MedTech messaging is challenging and complex. On the Message Engineer Show we dissect best practices for messaging in the ever-changing health care field from prominent CEOs and influencers who have a word or two to say about what makes for GREAT messaging. Jump into the express lane to the best engineered messages and follow along! We engineer clear, compelling, and competitive messages to close successful fundraising (seed, Series A, Series B) and grow revenue for medical device, health tech, and medtech startups using the Message Engineer(tm) Roadmap.

☎️ Get 1:1 Advice https://calendly.com/maureenshaffer

🔗 Connect https://www.linkedin.com/in/maureenashaffer/

🎧 Listen https://podcasts.apple.com/us/podcast/message-engineer-for-the-medical-device-startup/id1609884245

#medicaldevice #medtech #startup #messageengineer #strategy #startups #medicaldevices #message #marketing #market #funding #revenue #digitalhealth #healthtech #founder

Disclaimer

The information contained in this presentation and/or podcast is provided for informational and educational purposes for private, non-commercial use only.

Your use of this material does not establish a professional relationship.

This material is not a substitute for a private, independent consultation with an attorney, regulatory, medical or other professional selected to advise you after a full investigation of the facts and details relevant to your matter.

Users of this material are advised to do their own due diligence when it comes to making business decisions and all information, products, and services that have been provided should be independently verified by your own qualified professionals.

©2024 Mingletoe LLC. All Rights Reserved.

In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, shares her insightful conversation with health care data provider, Paul-Lukas Hoffschmidt, Founder and CEO of Alpha Sophia. Paul created Alpha Sophia to get to the heart of data needed for young medtech and digital health startups to scale rapidly and well, without the exorbitant cost burden of others. Paul is also an experienced angel investor with multiple investments in new innovations.

This data-packed episode is full of insightful and thought-provoking discussions about healthcare data, how to use it to determine target markets, including early adopter physicians, healthcare facilities such as hospitals inpatient and outpatient, ambulatory surgery centers, and others. I highly recommend giving it a listen or watch and joining the conversation online!

🔥 Data to Insight to Action: Navigating Uncertainty

🔥 Retargeting Insights 

🔥 Medtech Messaging Pro

🔥 Signals and Personas

🔥 Signal Filtering Pro

🔥 Data Mastery Innovator

🔥 Combined Data Strategist

🔥 Precision Networking Strategist 

🔥 Healthcare Data Insights

🔥 Limited Budget is Startup Advantage

🔥 Message Testing Expert

🔥 Honesty and Feedback Advocate

LINKS AND REFERENCES

Three (3) FREE physician profiles from Alpha Sophia! https://www.alphasophia.com/maureen

Alpha Sophia https://www.alphasophia.com

🎬 WATCH this video episode and subscribe for more https://youtu.be/Y4vmeEEr8JE

🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, Google and Spotify. 

💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo or smart speaker product.

🍃 FOLLOW Paul-Lukas Hoffschmidt https://www.linkedin.com/in/hoffschmidt/

🍃 FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

🚀 Want help with your market and message strategy? DM Maureen on LinkedIn!

Welcome to the Message Engineer Show with your host, Maureen Shaffer.

In this episode of the Message Engineer Podcast for medtech startups, we have a fascinating conversation with Jeremy Nagel, the CEO of FocusBear. As a neurodivergent software developer turned startup founder, Jeremy brings a unique perspective to the world of entrepreneurship. He successfully sold his prior startup, Smooth Messenger, to MessageMedia in 2022 and now serves as a product manager at MessageMedia. Join us as we dive deep into Jeremy's latest venture, FocusBear, an innovative productivity and work-life balance app specifically designed for individuals with ADHD. We explore the challenges of founding companies, the intricacies of raising funds, and the importance of properly understanding and connecting with neurodivergent audiences. As a medical device startup, it's crucial to grasp the nuances of messaging neurodivergent individuals, and Jeremy sheds light on what is often missed in this respect. Gain valuable insights into the world of ADHD, and discover how FocusBear is transforming the lives of those with this condition. Don't miss this engaging and informative interview with Jeremy Nagel, the visionary CEO of FocusBear, as we unravel the secrets to effective communication with neurodivergent audiences. Tune in now!

#neurodivergent #interview #CEO #FocusBear #messaging #audience #JeremyNagel #community #neurodiversity #communication #interviewseries #insightful #awareness #conversation #neurology #inclusion #diversityandinclusion #neuroscience #autismacceptance #mentalhealth

___________________

Exit the messaging struggle bus! Medical device messaging is challenging and complex. On the Message Engineer Show we dissect best practices for messaging in the ever-changing health care field from prominent CEOs and influencers who have a word or two to say about what makes for GREAT messaging. Jump on the express lane to the best engineered messages and follow along! We engineer clear, compelling, and competitive messages to drive successful fundraising (seed, Series A, Series B) and grow revenue for medical device, health tech, and medtech startups.

☎️ Get 1:1 Advice https://calendly.com/maureenshaffer

🔗 Connect https://www.linkedin.com/in/maureenashaffer/

🎧 Listen https://podcasts.apple.com/us/podcast/message-engineer-for-the-medical-device-startup/id1609884245

#medicaldevice #medtech #startup #messageengineer #strategy #startups #medicaldevices #message #marketing #market #funding #revenue

© Copyright Mingletoe LLC. All Rights Reserved.

In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, shares a deeply helpful how-to-fundraise conversation with growth investor, Lenard Marcus, who specializes in health IT and enterprise software. Lenard Marcus is currently a General Partner with Edison Partners, an award-winning growth investment firm, making it onto GrowthCap’s short list of best growth investment firms for the second year in a row. Lenard co-leads Enterprise Software team where he focuses on healthcare IT and cybersecurity and works with Gregg Michaelson on the Healthcare IT team. Lenard also serves on the board of Capital Rx a 2.0 PBM and VirtualHealth, a cloud-based care management platform. Lenard earned his IE degree at Stanford and his MBA at Columbia.

🍃 FOLLOW Lenard Marcus https://www.linkedin.com/in/lenard-marcus-808275/

🍃 FOLLOW Maureen Shaffer https://www.linkedin.com/in/maureenashaffer/

🎬 WATCH this video episode and subscribe for more https://youtu.be/pBTH8n0Q35c

🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, Google and Spotify. 

💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo or smart speaker product.

Overall, this episode is full of insightful and thought-provoking discussions about raising your Series A, especially for health IT and enterprise software for health care. I highly recommend giving it a listen or watch and joining the conversation online! We cover…

💥 Bootstrapping

💥 Angel Investor to Series A

💥 Align Exit Timing

💥 Align Investors

💥 Post Investment

💥 Investor Approach

💥 Workflow Value

💥 EMR EHR Workflow

💥 Telehealth Adoption

💥 Connect Care–Save Lives

💥 Interoperability

💥 Why Virtual Care

💥 New Healthcare Players

💥 In-House Pitch

💥 The How of TAM

🚀 Want help with your message strategy? 

Connect on LinkedIn! https://www.linkedin.com/in/maureenashaffer/

Book time to chat https://calendly.com/maureenshaffer

LINKS AND REFERENCES

Lenard Marcus on LinkedIn https://www.linkedin.com/in/lenard-marcus-808275/

Lenard Marcus at Edison https://www.edisonpartners.com/team/lenard-marcus 

Edison Partners https://www.edisonpartners.com/team/lenard-marcus

Best Growth Investment Firms https://growthcapadvisory.com/best-growth-investment-firms/

Capital Rx https://www.linkedin.com/company/cap-rx/

VirtualHealth https://www.linkedin.com/company/virtualhealth/

____________________________________________________________________

Welcome to the Message Engineer for the Medtech Startup!

We are focused on how to create clear, compelling and competitive messages for the medtech and medical device startup to drive funding and revenue. 

© Copyright Mingletoe LLC. All Rights Reserved.

#messageengineer #strategy #medtech #medicaldevice #startup #medicaldevices #message #marketing #market #funding #revenue

#healthit #healthcareinnovation

Conflict Zones and Corporate Teams: Insights from former Special Forces Officer, Sal Filardi

In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, shares her insightful conversation with former US Army Special Forces officer (Green Beret), Sal Filardi. Sal Filardi is a Communications Consultant, Pinnacle Leadership Coach, and FirstTee Youth Mentor and Golf Coach. Sal is also a proud father & veteran. 

Sal discusses his work in conflict zones worldwide, and how he draws on that experience to help corporate teams better communicate and work together. This episode offers valuable insights for anyone looking to take their organization to the next level and build a lasting, successful company. Tune in and join us for an informative and engaging conversation. He speaks to us from his home in North Carolina.

🔥 In this episode, the importance of communication is discussed in both internal and external messaging. The guest emphasizes the need to have the right people in place and focused in the right direction internally before launching any external messaging or marketing. Drawing on their experience working with the US Army Special Forces and the Green Berets, the guest highlights the importance of clear communication and a structured approach to messaging. They discuss the use of playbooks and standard operating procedures (SOPs) to ensure everyone is on the same page and knows how to communicate effectively. Additionally, the guest emphasizes the importance of clear communication within a team, including knowing how to talk to other team members and when to talk to the boss. Overall, the episode highlights the critical role that communication plays in both internal and external messaging and the importance of having a structured approach to ensure effective communication.

🔥 The speaker also mentions that reports are a crucial part of the command and signal portion of the planning process. They explain that commanders should be specific about the reports they want to receive from their team, as it can help to destress the team leader. By being clear about what information is needed, the team leader can focus on completing their tasks without worrying about constantly updating their commander. This specificity also allows the team leader to prioritize their work and focus on what is most important. The speaker emphasizes the importance of communication in a team and suggests that being clear about what information is needed can help to foster a more productive and less stressful work environment.

🔥 Furthermore, the guest speaker stresses the importance of having a big and worthwhile vision. They describe vision as something that can be imagined when one closes their eyes and thinks about what they, their family, or their company could achieve in the next seven to ten years. The speaker believes that a vision should be something that is worth going through challenges and obstacles to achieve. The example of Apple's vision is mentioned, which was to have a personal computer in every home in the United States within 40 years. Although Apple ended up achieving a personal computer in every pocket, their original vision was still a big and worthwhile goal to strive for. Overall, the episode stresses the importance of having a clear and ambitious vision that can guide decision-making and motivate individuals and teams to work towards a common goal.

____________________________________________________

Welcome to the Message Engineer for the Medtech Startup! 

We are focused on how to create clear, compelling and competitive messages for the medtech and medical device startup to drive funding and revenue. 

LINKS AND REFERENCES

MedTechVets YT https://www.youtube.com/@medtechvets4764

MedTech Vets https://medtechvets.org

The First Tee, Building Game Changers https://firsttee.org

🎬 WATCH FULL video episode and subscribe for more https://youtu.be/USRf1kLyFv8

🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, Google and Spotify. 

💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo or smart speaker product.

🍃 FOLLOW Sal Filardi https://www.linkedin.com/in/sal-filardi/ 

🍃 FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

🚀 Want help with your message strategy? DM Maureen on LinkedIn!

CONNECT

🎯 LinkedIn

🔗 https://www.linkedin.com/in/maureenashaffer/

🎯 Instagram @messageengineer 

🔗 https://www.instagram.com/messageengineer/

🎯 Twitter @medtechmessage 

🔗 https://twitter.com/medtechmessage

© Copyright Mingletoe LLC. All Rights Reserved.

#messageengineer #strategy #medtech #medicaldevice #startup #medicaldevices #message #marketing #market #funding #revenue

In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, shares her insightful conversation with healthcare expert, JB Muñoz, MD. Dr. Muñoz is  currently a Visiting Fellow at MedTechVets and Director, Network Development at Pearl Health. Dr. Muñoz was previously a Medical Director and Surgical Intensivist at the U.S. Department of Defense (DOD).

We dive deep into the world of healthcare and discuss important topics that affect us all. Here are three takeaways:

1.     The importance of thinking and acting holistically at the societal level. To move from volume to value in health care, Dr. Muñoz emphasizes the need to think across sectors and to have a broader view of the world to move the big mothership that is healthcare.

2.     How to align health care incentives for prevention. Dr. Muñoz describes an example of internists purchasing air conditioners during a heatwave for seniors to prevent heat-related medical issues–a win for patients, for medical providers, and for payers.

3.     The startup culture and how to transition from military life. We discuss the cultural values of a healthcare startup called Pearl Health, which has "anything is possible" as its number one value and MedTechVets which helps veterans transition into medtech, medical devices, and pharma.

Overall, this episode is full of insightful and thought-provoking discussions about healthcare–check out the topics below. I highly recommend giving it a listen or watch and joining the conversation online!

🔥 Thought virus 

🔥 Metamessage 

🔥 Message Delivery Rx 

🔥 Patient Continuum 

🔥 Guardian of Health 

🔥 Adolescent Obesity 

🔥 Data Visibility 

🔥 Value-Based Care = Air Conditioners 

🔥 Outcomes + Tools 

🔥 50% Wrong 

🔥 One Twinkie a Day 

🔥 Disease of Mass Media 

🔥 Be-Brainy Butter Buckets 

🔥 Incentives for Health 

🔥 Military to Medtech 

🔥 Mission Completion 

🔥 Medtech Vets

LINKS AND REFERENCES

MedTechVets YouTube https://www.youtube.com/@medtechvets4764

MedTech Vets https://medtechvets.org

Pearl Health YouTube https://www.youtube.com/@pearlhealth3296

Pearl Health https://pearlhealth.com

Why Most Published Research Findings Are False https://pubmed.ncbi.nlm.nih.gov/16060722/

🎬 WATCH this video episode and subscribe for more https://youtu.be/HlQdDZu_mWI

🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, Google and Spotify. 

💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo or smart speaker product.

🍃 FOLLOW JB Muñoz, MD https://www.linkedin.com/in/jb-muñoz-md-041bba26b/

🍃 FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

🚀 Want help with your message strategy? DM Maureen on LinkedIn!

All guest opinions are their own and not necessarily representative of their company, organization, or clients.

In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, interviews Andrea Wilson Woods, an award-winning author, passionate patient advocate, and founder of a liver cancer nonprofit. During the podcast, Maureen asked Andrea to define the word “patient advocate.” Andrea explained that an advocate is “fighting for what you want, a cause or a belief.” For patient advocates, this means fighting for what the patient wants and educating them about all of their choices. Andrea noted that when you get a serious diagnosis, you don’t always realize that you have options. They discuss the role of patient advocacy in the medical industry and the importance of educating patients on their options when facing a serious diagnosis.

Andrea shares her personal experience with her younger sister's battle with liver cancer and how it inspired her to found a nonprofit organization, Blue Faery. 

🎬 WATCH this video episode and subscribe for more https://youtu.be/n832CdLNZuk

🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, and Spotify. 

💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo product.

🍃 FOLLOW Andrea Wilson Woods https://www.linkedin.com/in/andreawilsonwoods/

🍃 FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

🚀 Want help with your message strategy? DM Maureen on LinkedIn!

Jason Hanft, CEO at Defender Operations and Michael DiTullo, Chief Creative at Michael DiTullo and former designer of Nike, Converse, and Jordans joins Maureen Shaffer, CEO, Mingletoe, to chat about:

·       3D Humans

·       Why Guess?

·       Cool Matters

·       Frankenstein

·       Looks Matter

·       Naming Wins

·       Marketing Test

·       Naming Impact

·       Easy Compliance

·       New Airport Test

·       Outcomes Design

·       Amputation Wins?

·       Celebrate Function

·       Product is Marketing

·       Compliance Challenge

·       Keep Asking Questions

·       DTCaregivers and Friends

·       Reimbursement–If It Walks Like a Duck

·       And much much more!

Listen to hear for yourself! Watch to see!

🎬 WATCH this video episode https://youtu.be/HTy-VNTmbZQ  

🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, and Spotify. 

💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo product.

🍃 FOLLOW Jason Hanft: https://www.linkedin.com/in/jason-hanft-99655a11/

🍃 FOLLOW Michael DiTullo https://www.linkedin.com/in/michaelditullo/

🍃 FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

🎬 WATCH all video episodes https://www.youtube.com/@messageengineer

🚀 Want help with your message strategy? DM Maureen on LinkedIn! 🎯

© Copyright Mingletoe LLC. All Rights Reserved.

#messageengineer #strategy #medtech #medicaldevice #marketing #startup #message #messaging

Business Model Innovation with James Jordan | CEO, StraTactic + Professor, Carnegie Mellon

James F. Jordan, a Distinguished Service Professor of Healthcare and Biotechnology Management and Senior Director of Healthcare and Biotechnology Programs at Carnegie Mellon University’s Heinz College, and the CEO of StraTactic joins Maureen Shaffer, CEO, Mingletoe, to chat about:

·       Brand Definition

·       Citation Caution

·       Goodbye Queue

·       Clients–Not Patients

·       Differentiation Vigor

·       Amazon + Healthcare

·       Precision vs. Personalized

·       Drive Not-Sexy Outcomes

·       Customer Investor Acquirer

·       Why Teach Grandma to Text

·       Win Health Care Consumerization

·       And much much more!

Listen to hear for yourself! Watch to see!

🎬 WATCH this video episode https://youtu.be/1FOsghRFAp4  

🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, and Spotify. 

💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo product.

🍃 FOLLOW James Jordan: https://www.linkedin.com/in/jamesjordan4  

🍃 FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

🎬 WATCH all video episodes https://www.youtube.com/@messageengineer

🚀 Want help with your message strategy? DM Maureen on LinkedIn! 🎯

About James Jordan

James F. Jordan is a Distinguished Service Professor of Healthcare and Biotechnology Management and Senior Director of Healthcare and Biotechnology Programs at Carnegie Mellon University’s Heinz College, and the CEO of StraTactic.

He is a two-times Fortune 25-level executive and a published author. Previously, James worked with nearly 500 life science startup companies at the Pittsburgh Life Sciences Greenhouse (PLSG) raising more than $1.5 billion in equity and had $600 million in exits with this portfolio. 

In response to the complexity of healthcare, he led development of a comprehensive website of healthcare data that can be used by students, researchers & academics, entrepreneurs and investor communities at healthcaredata.center. 

James’ first book, Innovation, Commercialization, and Start-Ups in Life Sciences, provides expert guidance for start-up life sciences companies, from initiation to exit. His second book is, The Intellectual Property Pyramid Assessment: A Novel Method for Creating a Sustainable Competitive Advantage.

Prior to joining the PLSG, Mr. Jordan served as Senior Vice President of a $3 billion division of McKesson Corporation and as a Vice President of Marketing at Johnson & Johnson. He has leveraged this experience in multiple startup ventures and is active on several Boards of Directors. 

© Copyright Mingletoe LLC. All Rights Reserved.

#messageengineer #strategy #medtech #medicaldevice #marketing #startup #message #messaging

Nicky Billou, President + CEO, eCircle Academy; Author, Finish Line Thinking; and Podcaster, Thought Leader Revolution joins Maureen Shaffer, CEO, Mingletoe, to chat about entrepreneurship, messaging, and selling vs. serving. Nicky tells the truth on blast for struggling entrepreneurs and those who want to scale and continue to encounter obstacles. He also has a thriving Million Dollar Clinic business.

🎬 WATCH this video episode https://youtu.be/qkfUYX7Lrnc

🎬 WATCH all video episodes https://www.youtube.com/@messageengineer

🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, and Spotify. 

💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo product.

🚀 Struggling with an unclear message or a messy market strategy? 

Book a chat and get expert help! https://calendly.com/maureenshaffer 🎯

Key Takeaways

·       Specialist vs. Generalist

·       Scaling and Marketing

·       Sales Helps People

·       It’s Not About You

·       Champion Health

·       Sea of Sameness

·       Master Disaster

·       Put People First

·       Reframe Selling

·       Motivation

·       Help

·       And much much more!

🍃 FOLLOW Nicky Billou: https://www.linkedin.com/in/nickybillou/

🍃 FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

About Nicky Billou

Nicky has a master of science in foreign service (MSFS) from Georgetown. He has an undergraduate degree from the University of Toronto in Commerce, Economics and Political Science. He's currently the president of the eCircle Academy; co-founder of the Million Dollar Clinic; host of the Thought Leader Revolution podcast and a coach and speaker around his book, Finish Line Thinking.

© Copyright Mingletoe LLC. All Rights Reserved.

#messageengineer #strategy #medtech #medicaldevice #marketing #startup #marketing

______________________________

Nuances of Balance and Feedback with Christine Winoto, Executive Director, UCSF Rosenman Institute and Founding Partner at MedTech Venture Partners! 

Christine Winoto, Executive Director at UCSF Rosenman Institute and Founding Partner at MedTech Venture Partners joins Maureen Shaffer, CEO, Mingletoe, to chat about medtech, healthtech, and digital health startups. When I engaged Christine to help identify the common pitfalls for startups, she redirected the conversation to talk about how the UCSF Rosenman Institute meets people where they are with what they need. And connects the founders to relevant resources (people mostly) to meet their needs, whereas often times we want to prescribe a one-size-fits-all solution. Christine had such a nuanced and wise approach to offering advice, providing feedback, and choosing what to do next as a founder. She shared why it was important to be cautious of judging as an outsider and why what startups need and what they think they need may be differ. It was a remarkable and enlightening conversation that changed the way I approach feedback and providing guidance. Listen to hear for yourself! Watch to see!

🎬 WATCH this video episode https://youtu.be/pIVPR63Dj1g

🎬 WATCH all video episodes https://www.youtube.com/@messageengineer

🎧 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, and Spotify. 

💬 ASK “Alexa, play Message Engineer podcast” on any Amazon Echo product.

Key Takeaways

·       Yea or Nay? Meeting Minutes (+ Awesomeness Humor)

·       Entrepreneurs: To Move or To Wait

·       Feedback: Right, Wrong, Risks 

·       The Chance to Solve Problems

·       No Such Thing as Balance

·       Whose Advice to Follow

·       Talk About the Problem

·       Change Change Change

·       Listening and Hearing

·       Perfectly Paralyzed

·       And much much more!

🍃 FOLLOW Christine Winoto https://www.linkedin.com/in/christine-winoto-8b412b/

🍃 FOLLOW Maureen Shaffer https://www.linkedin.com/in/maureenashaffer/

🚀 Want help with your message strategy? DM me on LinkedIn! 🎯

About Christine Winoto

Christine Winoto is the founder and executive director of the UCSF Rosenman Institute and founding partner of Medtech Venture Partners.

Christine has decades of experience in healthcare across a range of sectors. 

Prior to joining UCSF, Christine worked at Kaiser Permanente in its capital and strategic planning capacity. 

She also worked at Genencor in a global role as well as at medical device startups Physiometrix and Heartport, where Christine and I first met.

Christine was named one of most influential women in San Francisco Bay Area business in 2020. She holds an MBA from Erasmus University in the Netherlands and a BS from the University of Wisconsin, Madison.

© Copyright Mingletoe LLC. All Rights Reserved.

#messageengineer #strategy #medtech #medicaldevice #marketing #startup #medicaldevices #healthtech #digitalhealth

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Seth Bogner, CEO, HeartPoint Global joins Maureen Shaffer, CEO, Mingletoe, to chat about how to infuse social purpose and drive investor value in a cardiovascular medical device startup company. Seth also shared his thoughts on how 25 partnerships propel his company forward in challenging situations–from developing innovative and novel cardiac surgical solutions for developing countries to supply chain shortages, how to hire and retain the best global medtech talent across three continents, and why building a strong culture pays market dividends.

🎬 WATCH this video episode https://youtu.be/w0oBwCEr6YQ

🎬 WATCH all video episodes https://www.youtube.com/@messageengineer

🎙 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, and Spotify. If you are an “Alexa” fan, try “Alexa, play Message Engineer podcast” on any Amazon Echo product.

Key takeaways include:

·       Mission Focus

·       Purpose and Legacy

·       Running a Company on 3 Continents 

·       Quality of People >>> Quality of Pitch Deck

·       Cultural Compatibility >>> Resume Qualifications

·       Developing Medtech Solutions for Developing World

·       And much much more!

➡️ FOLLOW Seth Bogner: https://www.linkedin.com/in/seth-bogner-873b5613/

➡️ FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

🚀 Want help with your message strategy? DM me on LinkedIn! 🎯

About Seth Bogner

With more than three decades of experience in principal investing, structured finance, restructurings, and merchant banking across numerous industries, Seth Bogner is a visionary entrepreneur who has served as the CEO and president of many funded and/or financed entities. To date, he has closed over 200 investments as well as merger and acquisition transactions during his career. 

Bogner currently serves as Chairman and CEO of HeartPoint Global Inc., where he merges his exceptional leadership abilities with his long-time goal of creating a business that is both profitable and socially responsible. At HeartPoint Global, he and his team provide global, breakthrough medical solutions for cutting-edge cardiac care that are affordable, safe, and minimally invasive. 

Bogner began his career at Loeb Partners Realty, where he played a key role in securing many multi-million-dollar financing deals. He later served as the Chairman of Hearthstone Management Group Ltd., where he invested in and managed a portfolio of over 14,000 apartments and was a pioneer in commercial mortgage-backed securities (CMBS). 

Prior to joining HeartPoint Global, Bogner was the managing partner of Union Square Partners Ltd., which operated as a principal partner with institutional investors in various fields. He also founded Ohr Partners in 2007, where he currently manages and serves on the Board of Directors of two licensed regulated mutual funds that operate globally. 

© Copyright Mingletoe LLC. All Rights Reserved.

#messageengineer #strategy #medtech #medicaldevice #marketing #startup

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Healthcare Ecosystem–Times They Are A-Changin’ with Fahad Rahman, CEO, Lumi Health! Fahad Rahman, CEO, Lumi Health, joins Maureen Shaffer, CEO, Mingletoe, to chat about the rapidly changing healthcare ecosystem for patients, providers, facilities, and especially for medtech startups. Fahad also shared his thoughts on how to think through referral patterns changes, hospital at home, and health equity.

🎬 WATCH this video episode https://youtu.be/gmwaDpm-pzM

🎬 WATCH all video episodes https://www.youtube.com/@messageengineer

🎙 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, and Spotify. If you are an “Alexa” fan, try “Alexa, play Message Engineer podcast” on any Amazon Echo product.

Key takeaways include:

·       Superpowers!

·       Go Earlier and Earlier

·       Deviations from Guidelines

·       Get Outside; Think Composite

·       Quality Measures ¹ Outcomes

·       Where? Grandma and Healthcare.

·       Follow Starbucks’ and Banks’ Lead

·       Disaggregation of Referral Patterns

·       Non-Value-Based Care is Status Quo

·       Quality Measures or Improving Care?

·       Unburden Patients: Think Like Amazon

·       Health Equity and Responsibility Delegation

·       Whac-A-Mole Healthcare, and much much more!

·       Healthcare Affects Only 25% of Health Outcomes

➡️ FOLLOW Fahad Rahman: https://www.linkedin.com/in/fahad-rahman/

➡️ FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

🚀 Want help with your message strategy? DM me on LinkedIn! 🎯

About Fahad Rahman

Fahad Rahman is a healthcare innovator with over ten years of experience in healthcare advisory, technology, analytics, and operations, working with both payers and providers. He is currently Co-Founder and CEO of Lumi Health, a digital health company building the largest dataset on medication interventions and outcomes across diseases, with a current heart failure polypharmacy management focus. Lumi’s precision, scalable medication management platform helps physicians make faster, more clinically effective medication changes to improve patient outcomes. Prior to Lumi, he was a leader in Geisinger Health System’s for-profit innovation business (xG Health Solutions), where he led “full stack” restructuring of large health systems to align with value-based care delivery. Prior to xG, he led product strategy and growth for Salient Healthcare, which included building New York State Medicaid Analytics Performance Portal (MAPP) to manage $65B in annual spend. He also launched solutions for Medicare Accountable Care Organizations (ACOs). He holds a BA in Biology and MBA in Finance from Canisius College and an MA in Neurophysiology from SUNY Buffalo.

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Create Compliance Culture (and Improve Regulatory-Marketing Relationships) with Colleen Hittle, CEO, Proveritas Partners! Colleen Hittle, CEO, ProVeritas Partners, joins Maureen Shaffer, CEO, Mingletoe, to chat about the sometimes challenging relationship between marketing and regulatory / compliance / legal and how to solve for synergy. Colleen also shared her thoughts on common startup compliance mistakes and how medtech startups can be smarter upfront about risk management.

🎬 WATCH this video episode https://youtu.be/p3FaPmMf4NQ

🎬 WATCH all video episodes https://www.youtube.com/@messageengineer

🎙 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, Spotify, and iHeartRadio. If you are a fan of “Alexa”, try “Alexa, play Message Engineer podcast” on any Amazon Echo product.

Key takeaways include: 

• Why marketing must involve regulatory / compliance / legal in the creative process
• Uncommon tips for regulatory / compliance / legal to work better with marketing
• Common startup compliance and design control mistakes that cost more money later
• Strategic ways startups can build the regulatory function for success
• How regulatory and marketing can educate each other, and much more!

🚀 Want help with your message strategy? DM me on LinkedIn!

About Colleen Hittle

Colleen Hittle has more than 25 years of experience in the healthcare and life sciences regulatory environment, providing technical and expert support to companies regulated by the U.S. Food and Drug Administration (FDA) as well as international, global regulatory bodies. Colleen has been accepted as expert in multiple jurisdictions in matters related to transactions, disputes and litigation in healthcare and life sciences industry.

Colleen has led global regulatory and compliance services teams, providing support for companies developing and marketing products in the medical device, health information technology, combination product, and drug and biologics industries. Former President, CEO, and owner of Anson Group (an FDA regulatory consultancy acquired by a publicly traded firm in 2013), Colleen has served FDA-regulated companies ranging from the smallest start-ups to Fortune 20 industry leaders.

A highly sought-after Strategic Advisor for mergers and acquisitions, she led regulatory, quality system, and compliance diligence reviews for deals with a total value of $25B over a three-year time period. She has testified as an expert witness at FDA hearings and meetings and in civil litigation matters; led a multi-site investigation of allegations of compliance record falsification; provided primary leadership on engagements to remediate large-scale, complex U.S. and global regulatory agency enforcement actions; spearheaded a company-wide regulatory assessment for a Fortune 20 corporation seeking to expand into market sectors with substantially higher risk profiles; and interacted with FDA on behalf of companies wishing to market combination products utilizing new technologies.

With a degree in Engineering from Purdue University, Colleen is a recognized expert in FDA regulatory and compliance strategies and an active participant in industry dialogues with the FDA. She has served on numerous industry, university, and civic non-profit boards, and is a regularly invited speaker and panel member at industry conferences.

➡️ FOLLOW Colleen Hittle: https://www.linkedin.com/in/colleenhittlerac/

➡️ FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

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Start with the Exit in Mind POV–Startup Medtech Message with Jon H. Hoem! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down sits down with Jon H. Hoem, CEO of Pacertool to discuss compressing timelines, when to start speaking with corporates (strategics), and why education and training is more important than marketing campaigns.

🎬 WATCH full video episode: https://www.youtube.com/@messageengineer

🎙 LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible, Spotify, Amazon Music (try “Alexa, play Message Engineer podcast”), and iHeartRadio.

Key takeaways include: 

• How to think about the clinical trial path and reimbursement
• Why the launch needs to start small first, then expand later
• How to overcome competition in the corporate sales bag
• When and where to have conversations with corporates
• How to educate surgeons and teams to secure outcomes, and much more!

🚀 Want help with your message strategy? DM me on LinkedIn!

Jon H. Hoem is a serial CEO and co-founder with more than 30 years Class IIb/III medical device experience in cardiac surgery and interventional cardiology. I had the pleasure of working with Jon at AtriCure when he was running Europe, and I was running Marketing. Jon is currently the CEO of Pacertool, a medtech startup focused on predicting and optimizing response to cardiac resynchronization therapy, or CRT. Jon has a master’s degree in microelectronics and organizational development from the Norwegian University of Science and Technology (NTH, now NTNU). And is joining us today from his home in Zurich, Switzerland.

➡️ FOLLOW Jon Hoem: https://www.linkedin.com/in/jon-h-hoem-51110a5/

➡️ FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

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Pitching POV–Startup Medtech Message with Peter Vranes! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with Peter Vranes to discuss pitching to venture capital (VC), when marketing must begin at a medtech startup, and why messaging is both challenging and critically important.

Listen/Watch NOW to hear key takeaways, including: 

• Why relationships are far more important than pitch decks
• Why 100 pitches are the goal in startup fundraising
• Why marketing must start Day One
• The power of one clear message across the customer continuum, and much more!

Peter has more than 20 years of C-level experience and is currently CEO + Co-Founder at Nutromics. Nutromics is developing a “lab on a patch” to provide continuous diagnostic monitoring of drugs, proteins, and metabolites, with the vision of “a patch for every patient.” Their initial target is vancomycin to prevent adverse events, such as acute kidney injury, outside the narrow therapeutic window. At Nutromics, he and his COO and Co-Founder, Hitesh Mehta, have raised $20 million to date, including $14 million in Fall 2022. Prior to Nutromics, he was chief executive officer and founder of multiple startups in the cosmeceutical space, including Biocore whose product was distributed at 2,500 retail outlets before the company was successfully sold. 

LISTEN to the full episode on the Message Engineer Podcast everywhere! Including Apple Podcast, Audible,Spotify, Amazon Music (try “Alexa, play Message Engineer podcast”), and iHeartRadio.

WATCH full video episode: https://www.youtube.com/@messageengineer

FOLLOW Peter Vranes: https://www.linkedin.com/in/peter-vranes-085bb810/

FOLLOW Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

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This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with La Toya Sutton, JD, Senior Attorney at the National Advertising Division of the Better Business Bureau (BBB) National Programs to discuss claims and advertising for medical devices, healthcare, and consumers. 

La Toya Sutton, JD, shares compelling marketing and messaging insights that will drive future success in planning for and making marketing and health claims.

Listen now to hear key takeaways, including: 

• What constitutes a claim – including a discussion of emojis
• How a founder speaking on the company’s IG live may constitute product claims
• Why securing marketing claims is as important as securing intellectual property (IP)
• Why an attorney in advertising and claims law is an integral partner for your startup
• When the marketing landscape changes rapidly and there is unclear regulatory guidance, how to consider claims support, and much, much more!

La Toya has 15 years of deep experience in claims and advertising law. She has counseled clients regarding the development, substantiation, approval, and defense of advertising claims, as well as compliance with Food and Drug Administration (FDA) labeling and marketing requirements. La Toya has worked on matters involving the Federal Trade Commission (FTC), Consumer Product Safety Commission (CPSC), U.S. Department of Agriculture, and other federal and state agencies. Previously, La Toya worked at Hogan & Hartson (now Hogan Lovells), post-Georgetown Law, as well as Manatt, Phelps & Phillips, LLP and Baker & Hostetler LLP.

Listen to the full episode on the Message Engineer Podcast everywhere!

https://redcircle.com/shows/message-engineer-for-the-medical-device-startup

Watch full video episode: https://youtu.be/OLxKvLYgCq0

Follow La Toya Sutton: https://www.linkedin.com/in/la-toya-sutton-1476266/

Follow Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

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Welcome to the Message Engineer for the Medical Device Startup! We are focused on how to create clear, compelling, and competitive messages for the medtech and medical device startup to drive funding and revenue. We will be posting every week, so comment your questions and Subscribe/Follow!

Serial CEO POV–Startup Message with Joe DeVivo! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with Joe DeVivo to discuss medical devices, healthcare IT, and messaging. 

Joe DeVivo shares a multitude of marketing and messaging insights that will drive future success in health IT, and medical devices.

Listen now to hear key takeaways, including: 

• How to define “healthcare” today
• Why regulatory and compliance are necessary
• The moral compass at the intersection of information technology and medical devices
• The unique juxtaposition of medical devices and healthtech
• The power of patients, aka healthcare consumers, and much, much more!

Joe has more than 30 years in the medical device (#medtech) and healthcare IT (#healthIT) space. Most recently, Joe DeVivo was President of the hospital and health system business unit for Teladoc Health. Prior to Teladoc, he was chief executive officer of InTouch Health, which he sold to Teladoc Health for $600 million, consisting of approximately $150 million in cash and $450 million of Teladoc Health common stock in 2020. Prior to that, he served as president, chief executive officer, and director at Angiodynamics. Other leadership roles include global president of Smith & Nephew Orthopedics, as well as VP/GM at U.S. Surgical/Davis, a division of Tyco International’s Healthcare Business.

Active in industry leadership as well as philanthropy, Mr. DeVivo is a member of the board of AdvaMed, American Telemedicine Association, and St. Jude’s Children’s Research Hospital, raising over $1,000,000 for the benefit of the Hospital.

Listen to the full episode on the Message Engineer Podcast everywhere!

Watch full video episode: https://www.youtube.com/channel/UCGhobfgJvoXc3Ex9R6oVFBA

Follow Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

Follow Joe DeVivo: https://www.linkedin.com/in/joe-devivo/  

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Description

Humanization of Messaging–Consumer Health POV with Mark Prince #messageengineer! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with Mark Prince. 

Mark has more than 20 years in the consumer retail and healthtech space, He was most recently CEO of Qardio, a remote patient monitoring company with a consumer devices business unit. Before that, Mark was the Vice President Consumer Business at Withings, a pioneer in consumer connected health products segment, and previous to that, Head of Retail for Nokia Health. In earlier days, one of his favorite projects was selling Nerf-branded protective covers to the Apple store.

Mark Prince shares a multitude of marketing and messaging insights that will drive future success in consumer health, healthtech, and medical devices.

Listen now to hear key takeaways, including: 

• How B2C needs to think in terms of “superpowers”
• Human Enablement vs. Business Model Enablement
• Why “consumerization of healthcare” is the wrong term
• How medical device marketing needs to think about market segmentation
• The power of brands and much, much more!

Listen to the full episode on the Message Engineer Podcast everywhere!

Watch full video episode: https://www.youtube.com/channel/UCGhobfgJvoXc3Ex9R6oVFBA

Follow Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer/

Follow Mark Prince: https://www.linkedin.com/in/maprince/  

Startup Messaging – Cardiologist POV! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with David Lee Scher, MD, who has been a cardiologist for 30 years.

Dr. Scher is the former 20-year Director of Electrophysiology at the University of Pittsburgh Medical and presently at Lancaster General Health/Penn Medicine. He has served on executive committees for the Pennsylvania Chapter of the American College of Cardiology (ACC), cardiology representative for a Medicare Carrier Advisory Board, and IT Committee of the Heart Rhythm Society (HRS) as well as serving as Chair of the HIMSS mHealth Roadmap Task Force.

Dr. Scher shares myriad insights spanning brand awareness, Artificial Intelligence, remote monitoring, home health care services, and more. 

Tune in to hear key takeaways, including: 

• The role social media plays in awareness as well as marketing and sales
• Shifting the narrative from “time is money” to “time is sanity” to prevent burnout
• Artificial Intelligence (AI) and its potential in discharge planning and with payers
• The value of expanding remote patient monitoring to include environmental monitoring 
• & much, much more!

Listen to the full episode on the Message Engineer Podcast everywhere!

Watch full video episode: https://www.youtube.com/channel/UCGhobfgJvoXc3Ex9R6oVFBA  

Follow Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer       

Follow David Lee Scher, MD, FACP, FACC, FHRS, FESC: https://www.linkedin.com/in/davidleescher and on Twitter at @dlschermd

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More... on David Lee Scher, MD

Dr. Scher was a pioneer in digital health technology as the first physician in private practice to perform remote monitoring of implantable defibrillators as a clinical investigator in 2000 as well as the integration of that data into an electronic health record. He chaired the Blue-Ribbon Panel of Happtique which developed standards for its certification program of health and medical apps in 2012. Scher has served as a consultant to many medical device and digital health technology companies. His breadth of clinical and consulting experiences gives him a unique perspective on the developing landscape in the digital health tech industry. 

Scher has been featured in national and international print as well as online sites providing education and advice about mobile and other digital health technologies. His internationally awarded blog The Digital Health Corner is a comprehensive primer of digital health landscape, strategy, and advocacy. Scher lectures nationally and internationally to professional and public audiences on the topic of digital health technologies, which, because of constraints of healthcare systems worldwide, will become a critical aspect of preventive, diagnostic, and therapeutic medicine. Developing strategies for mobile health is an imperative for which Scher is proud to advocate.