Physician POV – Startup Message with David Lee Scher, MD, FACP, FACC, FHRS, FESC #messageengineer
Startup Messaging – Cardiologist POV! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with David Lee Scher, MD, who has been a cardiologist for 30 years.
Dr. Scher is the former 20-year Director of Electrophysiology at the University of Pittsburgh Medical and presently at Lancaster General Health/Penn Medicine. He has served on executive committees for the Pennsylvania Chapter of the American College of Cardiology (ACC), cardiology representative for a Medicare Carrier Advisory Board, and IT Committee of the Heart Rhythm Society (HRS) as well as serving as Chair of the HIMSS mHealth Roadmap Task Force.
Dr. Scher shares myriad insights spanning brand awareness, Artificial Intelligence, remote monitoring, home health care services, and more.
Tune in to hear key takeaways, including:
- The role social media plays in awareness as well as marketing and sales
- Shifting the narrative from “time is money” to “time is sanity” to prevent burnout
- Artificial Intelligence (AI) and its potential in discharge planning and with payers
- The value of expanding remote patient monitoring to include environmental monitoring
- & much, much more!
Listen to the full episode on the Message Engineer Podcast everywhere!
Watch full video episode: https://www.youtube.com/channel/UCGhobfgJvoXc3Ex9R6oVFBA
Follow Maureen Shaffer: https://www.linkedin.com/in/maureenashaffer
Follow David Lee Scher, MD, FACP, FACC, FHRS, FESC: https://www.linkedin.com/in/davidleescher and on Twitter at @dlschermd
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More... on David Lee Scher, MD
Dr. Scher was a pioneer in digital health technology as the first physician in private practice to perform remote monitoring of implantable defibrillators as a clinical investigator in 2000 as well as the integration of that data into an electronic health record. He chaired the Blue-Ribbon Panel of Happtique which developed standards for its certification program of health and medical apps in 2012. Scher has served as a consultant to many medical device and digital health technology companies. His breadth of clinical and consulting experiences gives him a unique perspective on the developing landscape in the digital health tech industry.
Scher has been featured in national and international print as well as online sites providing education and advice about mobile and other digital health technologies. His internationally awarded blog The Digital Health Corner is a comprehensive primer of digital health landscape, strategy, and advocacy. Scher lectures nationally and internationally to professional and public audiences on the topic of digital health technologies, which, because of constraints of healthcare systems worldwide, will become a critical aspect of preventive, diagnostic, and therapeutic medicine. Developing strategies for mobile health is an imperative for which Scher is proud to advocate.
