Allison Troesser: Marketing Meets Agriculture | Ep. 20
Dive into our latest Wisenetix Podcast episode with Allison Troesser, and get the scoop on today's marketing trends in the agricultural world. Allison unpacks the essentials of combining marketing know-how with real-world agri-experience. It's a must-listen for anyone eager to make an impact in the dynamic world of agri-marketing. Discover how to connect with diverse audiences, create content that resonates, and build a brand that stands out. Tune in now to our conversation with Allison and start supercharging your marketing approach today!
"Technical content and customer stories add substance and relatability to a brand." - Allison Troesser
What you'll learn:
- (00:00) Highlight
- (00:23) Introduction
- (01:43) Marketing shift
- (05:10) Marketing evolution
- (06:23) Generational targeting
- (08:00) Technical branding
- (08:55) Mentorship impact
- (11:06) Teamwork focus
- (13:19) Social media role
- (15:55) Agriculture impact
- (18:21) Closing remarks
๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: โโAllison Troesser, a vibrant force in the agricultural marketing world, brings a fresh blend of animal science and marketing savvy to the table. A graduate of Oklahoma State University with a degree in Animal Science, Allison's journey from a livestock and crop production farm to becoming a social media specialist and marketing assistant is inspiring. Her experience in increasing social media engagement and her insightful views on the evolving marketing strategies in the agri-sector make her an intriguing voice in the industry.
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