Hello there,

In this episode of the Wisenetix Podcast, Dileep Sharma, Commercial Sales and Marketing Lead at Serket explores the innovative intersections of digital marketing and agriculture. With his rich international experience, Dileep discusses the transformative role of artificial intelligence in improving livestock management and animal welfare. His journey through various cultures and industries brings a unique perspective to the challenges and advancements in agricultural technology. Join us to explore the future of agriculture shaped by AI and global connectivity. Tune in on all major podcast platforms to listen to the episode now!

"The key to successful technology adoption in agriculture is not just innovation but also making it relatable and usable for farmers." - Dileep Sharma

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dileep Sharma, with extensive global experience in agriculture, currently leads commercial sales and marketing at Serket. Educated at the University of Manitoba, his career has spanned Canada, the U.S., and Europe, focusing on integrating AI into livestock management for improved animal welfare and farm efficiency.

What will you learn: 

• (00:00) Highlight
• (00:36) Introduction
• (01:06) Guest background and experiences
• (02:58) Global work experiences and family life
• (03:56) Commercial role and marketing in agriculture
• (12:41) AI and livestock management innovations
• (18:37) Animal welfare and sustainability
• (40:20) Future trends in AgTech
• (41:40) Closing remarks

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there,

In this episode of the Wisenetix Podcast, Erica Franco, Marketing Communication Manager at Corbion, shares her unique journey from veterinary science to spearheading marketing strategies in ag tech and biotech industries. With over 14 years of experience, Erica discusses her innovative approach to marketing in agriculture, including her involvement in remarkable global projects and her insights on female leadership in the workplace. Tune in on Spotify, Apple Podcasts, or your favorite podcast platform to gain valuable insights that can transform your marketing strategies.

"Creativity helps cope with marketing adversities. It's not just about having ideas; it's about applying creativity to solve problems and seeing the business in a broader perspective."  - Erica Franco

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Erica Franco, with a background in veterinary medicine, transitioned to marketing and has 16 years of experience in global food, biotech, and agribusiness. She has excelled in strategy, business development, and brand management roles. Currently, she is the Marketing & Communications Manager at Corbion in Milan. Erica has also championed female leadership initiatives and has focused on leveraging innovation and design in marketing strategies to enhance brand value and market share.

What will you learn: 

• (00:00) Highlight
• (00:35) Episode Introduction
• (02:27) Top Achievements
• (05:01) Leadership in Europe
• (07:55) Marketing Strategy Importance
• (19:54) Marketing vs. Sales
• (28:28) Mentorship Value
• (32:33) Final Thoughts

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there,

In this episode of the Wisenetix Podcast, Sebastián Villegas, CEO of Asimetrix, discusses the transformative role of technology and data analytics in agriculture. Sebastián shares insights into how smart farming solutions and data-driven decisions can significantly enhance protein production's efficiency and quality. This discussion not only highlights the importance of technological innovation in agriculture but also offers a glimpse into the future of farming. Tune into this episode on major platforms to explore the intersection of agriculture, technology, and business.

“Technology's true value in agriculture isn't in its complexity, but in simplifying the everyday challenges of our farmers." - Sebastián Villegas

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sebastián Villegas, CEO of Asimetrix, hails from Colombia and has over a decade of experience in the agricultural sector. Specializing in technology-driven solutions like the revolutionary Pig Vision camera, Sebastián is at the forefront of integrating AI and analytics to enhance protein production. His work not only boosts efficiency and quality for producers but also pushes the boundaries of traditional farming practices.

What will you learn: 

• (00:00) Highlight
• (00:29) Introduction
• (01:49) Smart Sensors
• (05:39) Marketing Tactics
• (10:13) Technical Content
• (12:31) Brand Awareness
• (20:21) AgriTech Myths
• (35:12) Conclusion

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there, 

In this episode of the Wisenetix Podcast, we explore the evolving landscape of digital marketing and technology within the agriculture industry, featuring insights from Sara Steever, CTO at Paulsen. With a unique background that bridges agriculture, art, and digital technology, Sara shares her journey and how digital strategies and AI are transforming agricultural practices and marketing. Join us on this enlightening journey, available on all major podcast platforms, and gain valuable insights to elevate your digital marketing strategies in agriculture.

"Digital platforms are vital for reaching and engaging the ag audience." - Sara Steever

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sara Steever, a Forbes Councils Member with a diverse background blending agriculture, art, and technology, has evolved from her foundational roots on a South Dakota farm to her role as the CTO at Paulsen. Her journey, characterized by creativity and innovation, transitioned from graphic design to pioneering digital marketing within the agriculture sector. Currently, she utilizes her extensive experience to explore and demonstrate how technology can significantly transform agricultural practices and marketing strategies. Dive into this episode to gain insights from a leader navigating the intersection of agriculture and digital innovation.

What will you learn: 

• (00:00) Highlight
• (00:28) Introduction
• (02:13) Digital Transition
• (02:50) Design Success Insights
• (05:13) Continuous Learning
• (11:48) Digital Engagement
• (21:01) Tech Utilization
• (28:04) AI Impact
• (43:48) Professional Advice

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, we explore the intersection of digital marketing and the agricultural industry with Apoorva Shah, CEO of SAM Nutrition. Exploring Apoorva's journey from taking the reins of a family business to implementing groundbreaking biosecurity measures amidst global challenges, this discussion highlights the critical role of innovation and resilience in sustaining and growing an agricultural enterprise. Apoorva shares invaluable insights on market disruption, the power of partnerships, and the imperative of leveraging technology for sustainable success. Tune into this insightful episode on major platforms to grasp the future of agriculture through the lens of a visionary leader.

"The future of agriculture is digital. Embracing technology not only enhances efficiency but ensures sustainability for generations to come." - Apoorva Shah

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Apoorva Shah, CEO of SAM Nutrition, has led the family-owned business to remarkable growth since taking over in 2017. Migrating from India, his family's journey epitomizes the American dream, underpinned by hard work and innovation. Under his leadership, SAM Nutrition has become a beacon of innovation in biosecurity and agricultural products. 

What you'll see:

• (00:00) Highlight
• (00:26) Intro
• (01:17) Biosecurity Focus
• (04:27) Industry Disruption
• (04:54) Brand Positioning
• (09:31) Marketing Insights
• (17:26) Future Predictions
• (19:50) Final Thoughts

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Xavier Drake, a seasoned marketing manager in the agriculture sector, explores the evolving landscape of digital marketing. Xavier shares insights from his journey in agriculture to mastering digital marketing strategies, highlighting the importance of data-driven decision-making and the role of digital media in building brand relationships. This discussion is essential for professionals in the agriculture industry seeking to navigate the digital marketing realm effectively. Tune in on major platforms to gain valuable insights into adapting and thriving in the digital space.

“The secret? Listen more than you speak. The market speaks volumes; it's our job to listen.” - Xavier Drake

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Xavier Drake has significantly progressed through various roles at Lely North America, culminating as the Strategic Marketing Manager. With a background that includes an MBA in Innovation and Leadership from Drake University, he has excelled in aligning marketing strategies with commercial objectives, improving CRM processes, and supporting sales initiatives. His journey also features interim Sales Management in Canada and early experience in construction and turf management, showcasing a diverse skill set and a commitment to driving agricultural innovation.

• (00:00) Highlight
• (00:36) Meet Xavier Drake
• (01:08) Agriculture to business
• (02:19) Marketing journey begins
• (04:45) Digital strategy secrets
• (08:04) Marketing evolution insights
• (10:51) Overcoming marketing challenges
• (13:46) Traits for success
• (20:46) Final wisdom shared

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this engaging episode of the Wisenetix Podcast, we welcome Chris Mateo, VP of Sales and Nutrition Consultancy at Standard Nutrition. Chris shares his remarkable journey from his early days in the Philippines to becoming an influential leader in the US agricultural industry. His story is a blend of perseverance, adaptability, and deep industry insight, providing listeners with valuable lessons on navigating the challenges and opportunities within the agricultural sector. This episode is a treasure trove of inspiration and practical advice for anyone looking to make their mark in agriculture. Tune in to uncover how to propel your agricultural career forward with Chris Mateo's experience.

"Work and life experiences are crucial building blocks of career progression. Embracing mistakes and navigating diverse relationships fuel our growth." - Chris Mateo

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Meet Christopher Mateo, from the Philippines to VP of Sales and Nutrition Consultancy at Standard Nutrition, Chris's journey is a masterclass in leveraging education and experience to revolutionize agriculture. His expertise spans from veterinary medicine to strategic business development, making him a pivotal figure in the industry. Dive into the Wisenetix Podcast as Chris unpacks his unique insights and strategies for success in the agricultural sector.

• (00:00) Highlight
• (00:33) Introduction
• (01:40) Global beginnings
• (03:36) Achievements unveiled
• (05:34) Family ties
• (06:38) Leadership leap
• (09:37) Scientific foundations
• (13:20) Experience gained
• (15:02) Commercial insight
• (18:23) Swine sector insights
• (21:15) Cultural adaptations
• (24:21) Transition tips
• (29:48) Connect & learn
• (32:23) Future forecasts
• (42:33) Sign-off reflections

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, host Darryl Ayers engages Trevor Gies, Senior Marketing Manager at Cobb Vantress, in a dynamic discussion about the pivotal role of digital marketing in the agriculture industry. Trevor shares insights from his extensive experience, emphasizing the importance of data, digital strategy, and the continuous evolution of marketing tactics to meet the ever-changing consumer preferences. This episode is a must-listen for professionals in the agriculture sector looking to elevate their marketing strategies and understand the digital landscape's impact on consumer engagement. Don't miss out on these invaluable marketing insights; tune in now.

"Digital marketing is no longer optional; it's essential. Living fully online, from browsing to buying, defines our era." - Trevor Gies

What you'll learn:

• (00:00) Highlight
• (00:55) Episode Introduction
• (01:01) Trevor’s Arrival
• (02:12) Fatherhood Achievement
• (02:49) Sports to Poultry
• (03:23) Learning Journey
• (07:05) Digital Evolution
• (11:07) Branding Insights
• (14:06) Global Challenges
• (22:17) Life Advice
• (22:50) Trevor Online

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Meet Trevor Gies, Senior Marketing Manager at Cobb Vantress, a visionary in agribusiness marketing with nearly a decade of experience. Transforming his passion for the poultry industry and continuous learning into innovative digital strategies, Trevor promises to share valuable insights shaping the future of agribusiness marketing.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this insightful episode of the Wisenetix Podcast, we are honored to host Ignacio Albornoz, CEO and Founder of Cattler, who shares his unique journey from Argentina to becoming a pioneering figure in the agriculture industry through the integration of farming, technology, and economics. Ignacio discusses the challenges and triumphs of digitizing farms, his approach to merging diverse sectors for innovative solutions, and the importance of understanding different cultures in the agriculture business. This conversation is essential for anyone interested in the intersection of agriculture and technology, offering perspectives on global agriculture practices, the evolution of farming through digital innovation, and the power of resilience in pursuing entrepreneurial success.

"Content marketing is crucial, almost the only thing we do to connect with our audience."

What you'll learn:

• (00:00) Highlight
• (00:40) Intro and welcome
• (01:49) Ignacio's journey
• (03:19) Fusion of worlds
• (05:01) Global insights
• (06:45) Travel's value
• (14:18) Content marketing
• (16:57) User feedback challenge

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Ignacio Albornoz, CEO of Cattler, combines farming, technology, and economics expertise, hailing from Argentina. Since 2018, he's innovated U.S. agriculture with digital solutions, leveraging his diverse background to connect disparate worlds, enhancing sustainable farming practices. Ignacio embodies the spirit of global agricultural innovation and leadership.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this enlightening episode of the Wisenetix Podcast, we engage with Tiago Tedeschi dos Santos, Global Technical Director at AB Vista, delving into the intricacies of innovation and marketing in the agriculture industry. Tiago shares his rich journey from a technical expert to embracing marketing strategies, shedding light on the pivotal role of customer-centric approaches in driving business growth. This episode offers valuable insights into adapting and thriving in the ever-evolving landscape of agricultural business and marketing, making it a must-listen for industry professionals seeking to leverage change for success. Tune in to discover actionable strategies that can transform your approach to marketing and innovation within the agriculture industry.

"Success demands more than a one-size-fits-all approach; it's about listening first and adapting to meet each customer's unique needs."

What you'll learn:

• (00:00) Highlight
• (00:35) Welcome and introduction
• (06:05) Career and personal growth
• (10:62) Evolving agri-business landscape
• (15:63) Marketing meets technical insight
• (20:50) Learning from competition
• (25:53) Empowering team decisions
• (30:21) Customer-centric approach
• (34:37) The power of context
• (38:56) Essential advice shared

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Discover Tiago Tedeschi dos Santos, Global Technical Director at AB Vista, whose journey from a passionate nutritionist to a leading innovator in the agri-business sector exemplifies a blend of technical expertise and strategic vision. Residing in the UK, Tiago's global perspective enriches his drive for customer-centric solutions in agriculture. Join us to explore his transformative insights.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this insightful episode of the Wisenetix Podcast, Dr. John Sonderman, Director of Technical Services at DNA Genetics, shares his extensive experience in swine genetics and its pivotal role in enhancing the agriculture industry's profitability and sustainability. With a focus on practical advice for improving production practices, John’s expertise offers valuable insights for anyone involved in the agriculture sector, especially those looking to optimize their operations with cutting-edge genetic advancements. Tune in to explore innovative strategies that can transform your business approach.

"Sometimes you might find yourself telling them what to do instead of listening to their concerns. If you can't listen, it's going to be really hard to get to the root of the problem."

What you'll learn:

• (00:00) Highlight
• (00:31) Introduction
• (00:54) John's agricultural impact
• (02:08) Farm profitability insights
• (06:00) Listening to succeed
• (11:29) Success traits unveiled
• (14:46) Productivity morning rituals
• (17:17) Career alternatives explored
• (26:06) Mentoring's powerful influence
• (29:44) Final thoughts & contacts

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. John Sonderman, Director of Technical Services at DNA Genetics, is a visionary in digital agriculture and marketing. His unique approach to farm improvement is rooted in a family heritage of agriculture, providing deep insights for practical innovations and branding strategies. Dr. John excels in listening and transforming challenges into tangible solutions, redefining success in the agricultural sector.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this enlightening episode of the Wisenetix Podcast, special guest Wouter Lassauw, Marketing and Commercial Support Manager for Aviagen North America, shares his journey through the intersections of technology and agriculture. Wouter unveils how leveraging innovative systems and applications can drive efficiency and sustainability in the agriculture sector. His insights into overcoming challenges posed by digital transformation, coupled with personal achievements and forward-thinking strategies, make this discussion a must-listen for professionals seeking to navigate the evolving landscape of digital marketing in agriculture. Don't miss this episode for a deep dive into the future of agriculture and digital technology.

"Producing technical content is very important for our industry and helped us a lot during COVID." - Wouter Lassauw

What you'll learn:

• (00:00) Highlight
• (00:30) Introduction
• (02:04) Top achievements
• (03:37) Tech for productivity
• (07:41) Parental perspectives
• (10:04) Marketing tools
• (13:40) Brand positioning importance
• (17:25) Marketing challenges
• (20:33) Curiosity's role
• (23:46) Cultural misunderstandings
• (25:50) Future predictions
• (28:53) Closing & contacts

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Meet Wouter Lassauw, Marketing and Commercial Support Manager for Aviagen North America, and a digital marketing visionary in the agriculture sector. With a background in leveraging innovative technology and a knack for adapting to change, Wouter has made significant strides in integrating sustainability with digital transformation.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this engaging episode of the Wisenetix Podcast, host Darryl Ayers converses with Cristal Westwood, Director of Marketing at Energy Feeds International. Cristal shares her intriguing journey from corporate giants like Starbucks and 7-Eleven to the dynamic world of marketing in the agriculture sector. Her insights reveal the importance of authenticity, risk-taking, and the transformative power of marketing in shaping a brand’s image. This episode is a must-listen for professionals in the marketing strategies industry, offering valuable lessons from Cristal’s unique career path. Tune in for an enlightening discussion that blends personal growth with professional development in the realm of marketing.

“Content marketing is about pulling people in, not just pushing messages."

What you'll learn:

• (00:00) Highlight
• (00:24) Introduction
• (00:52) Career transition
• (01:40) Corporate culture
• (03:24) Marketing achievements
• (04:44) Website overhaul
• (08:32) Content strategies
• (12:34) Technical content
• (22:44) Final questions
• (25:45) Episode conclusion

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Meet Cristal Westwood, Director of Marketing at Energy Feeds International. Transitioning from corporate giants like Starbucks and 7-Eleven, Cristal brings a unique perspective to agricultural marketing. Her journey illustrates the power of career shifts, embracing authenticity, and redefining success. Join us as Cristal shares insights from her transformative career path.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this captivating episode of the Wisenetix Podcast, host Darryl Ayers chats with Rob Hannam, an expert in farm health and marketing. They dive into cutting-edge biosecurity solutions for farming. Rob opens up about his experiences with Farm Health Guardian, highlighting the crucial role of clear communication, smart planning, and using tech in farming. This episode is packed with useful tips and exciting conversations for anyone curious about agri-tech and marketing. Tune in for a load of practical wisdom on the future of farming tech.

"Strategic planning in agriculture goes beyond technology; it's about market understanding." - Rob Hannam

NOTE: Special Resource Mentioned in the Interview: During our engaging conversation with Rob Hannam, he referenced a valuable science communication framework that has been instrumental in his work. We're excited to share that this framework is now accessible to all our listeners. It's available for free download on the Synthesis website, with no sign-up required. To gain insights from this comprehensive tool, simply visit: Synthesis Science Communication Framework. Don't miss this opportunity to enhance your understanding and application of effective science communication strategies!

What you'll learn:

• (00:00) Highlight
• (00:30) Introduction
• (01:40) Farm health origins
• (03:42) Business achievements
• (05:01) Marketing essentials
• (09:41) Cost-effective strategies
• (16:52) Startup leadership
• (25:07) Book recommendations
• (30:20) Episode wrap-up

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Meet Rob Hannam, a dynamic figure in agricultural innovation and marketing. With his extensive experience in farm health, Rob is the driving force behind Farm Health Guardian, a revolutionary biosecurity solution. His expertise shines in strategic planning and effective communication, making him a key player in advancing agricultural technology and marketing strategies. His insights on agri-tech are invaluable for anyone looking to understand the future of farming and technology integration in agriculture.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Dive into our latest Wisenetix Podcast episode with Allison Troesser, and get the scoop on today's marketing trends in the agricultural world. Allison unpacks the essentials of combining marketing know-how with real-world agri-experience. It's a must-listen for anyone eager to make an impact in the dynamic world of agri-marketing. Discover how to connect with diverse audiences, create content that resonates, and build a brand that stands out. Tune in now to our conversation with Allison and start supercharging your marketing approach today!

"Technical content and customer stories add substance and relatability to a brand." - Allison Troesser

What you'll learn:

• (00:00) Highlight
• (00:23) Introduction
• (01:43) Marketing shift
• (05:10) Marketing evolution
• (06:23) Generational targeting
• (08:00) Technical branding
• (08:55) Mentorship impact
• (11:06) Teamwork focus
• (13:19) Social media role
• (15:55) Agriculture impact
• (18:21) Closing remarks

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: ​​Allison Troesser, a vibrant force in the agricultural marketing world, brings a fresh blend of animal science and marketing savvy to the table. A graduate of Oklahoma State University with a degree in Animal Science, Allison's journey from a livestock and crop production farm to becoming a social media specialist and marketing assistant is inspiring. Her experience in increasing social media engagement and her insightful views on the evolving marketing strategies in the agri-sector make her an intriguing voice in the industry.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Dive into our latest Wisenetix Podcast episode with Cristiano Von Simson, and explore the exciting world of veterinary marketing. Cristiano shares easy-to-understand tips on mixing vet know-how with smart marketing. Perfect for anyone interested in making a mark in the animal health industry. Tune in for practical insights and real-world strategies. Listen to our chat with Cristiano now and get inspired to boost your marketing game!

"In our marketing strategies, we start with quality content, and then amplify our reach through various channels. This balance between content quality and promotional volume is key to effective marketing." - Cristiano Von Simson

What you'll learn:

• (00:00) Highlight
• (00:34) Introduction
• (00:58) Career shift
• (02:34) Product launches
• (07:34) Marketing evolution
• (13:17) Content importance
• (16:58) Authority building
• (32:18) Connecting online

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Meet Cristiano Von Simson, a veterinarian who brilliantly transitioned into marketing, currently thriving as the Director of Marketing and Veterinary Services at Virbac. With an impressive career spanning over 40 years, Cristiano has been instrumental in launching major products, reshaping pet care and veterinary medicine. He combines his technical veterinary expertise with innovative marketing strategies, making significant contributions to the animal health industry.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Get set for an exciting episode on the Wisenetix Podcast with Magnus Leth. Magnus shares his journey from Denmark to the US and how his innovative ideas and technology have revolutionarily impacted agriculture. This episode is filled with stories and insights that'll make you see our sector in a new light. Don't miss out on this enlightening and easy-to-follow conversation with Magnus Leth.

"In sales, the most important aspects are trustworthiness and reducing the customer's anxiety during the buying process."

What you'll learn:

• (00:00) Highlight
• (00:39) Introduction
• (02:11) Agricultural Ties Between Denmark and the US
• (03:60) Personal and Professional Achievements
• (08:30) Content Marketing Insights
• (11:07) Digital Media Strategies at WashPower
• (17:40) Building Customer Trust and Case Studies
• (23:55) Key Traits for Business Success
• (34:06) Cultural Adaptation in Business

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Meet Magnus Leth, the innovative Vice President of WashPower USA. Originally from Copenhagen, with a background in Political Science, Magnus has skillfully navigated international trade, forging strong agricultural ties between Denmark and the US. His journey in transforming agricultural practices through WashPower reflects his visionary approach and global expertise.

Connect with the guest!

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Get ready for an insightful journey on the Wisenetix Podcast with our special guest, Tim Kurbis. Explore the world of agricultural innovation, where tradition meets technology. Discover Tim's unique perspective on transforming the livestock industry, embracing digital strategies, and the power of authentic communication. Don't miss this compelling episode that promises to enlighten and inspire. Subscribe and listen on all major platforms to uncover the secrets of agricultural success.

Organic, short-form content is the way to really connect with people. It gives you other avenues to use once people develop some loyalty and brand recognition. But if you really want to grab attention, it's tougher than it's ever been."

What you'll learn:

• (00:00) Highlight
• (00:30) Introduction
• (01:17) Tim Curtis' Background in Agriculture
• (02:13) The Start and Growth of New Standard
• (03:02) Tim's Top Achievements
• (03:38) Learning and Connecting in the Industry
• (08:31) Changes in Marketing Strategies
• (10:05) The Power of Short-Form Content
• (15:02) Authenticity in Technical Content
• (23:57) Advice to Younger Self
• (27:14) Importance of Reading and Learning
• (28:38) Finding New Standard Online

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Tim Kurbis, with decades of experience in the agriculture livestock industry, has a rich background starting from his early life on a farm. His journey in the industry began in 2001, leading to the co-founding of New Standard in 2006. Tim's expertise lies in business management, sales, and innovating marketing strategies. He is recognized for his unique ability to connect with audiences and his commitment to authentic, impactful communication in the industry.

Connect with the guest!

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Tune in to the latest episode of the Wisenetix Podcast where we explore the innovative world of pig production with Christopher (Chris) Bomgaars. Chris shares his unique journey in this specialized industry, starting from his early days in his father's veterinary practice to leading the way in digital health management for pigs. He discusses the growth and scaling of pork businesses, revealing strategies and experiences that have shaped his success. Additionally, Chris sheds light on the transformative impact of digital tools in managing pig health, emphasizing the importance of quick and efficient responses to health challenges.

"I think it's really important to take a step back and look at the big picture... Think about the consequences of your decisions... that's something that I've really learned."

What you'll learn:

• (00:00) Highlight
• (01:00) Introduction
• (02:13) Christopher’s Entry into Pork Production
• (04:16) Starting Every Pig
• (06:15) Digital Marketing Strategies
• (08:23) Overcoming Industry Resistance
• (10:21) Emotional Aspects of Animal Welfare
• (12:20) Christopher’s Entrepreneurial Journey
• (14:03) Role of Technology in Agriculture
• (16:04) Collaborative Work Dynamics
• (19:03) Christopher’s Industry Impact
• (22:45) Closing Remarks

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: With a background deeply rooted in the pork industry, Christopher Bomgaars has transitioned from working in his family's veterinary practice to becoming a prominent figure in pork production. His journey encompasses a broad spectrum of roles, from business development to digital innovation, particularly in pig health management. Christopher's commitment to advancing pork production is evident through his leadership in implementing digital solutions, significantly improving health management practices in the industry.

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this enlightening episode of the Wisenetix Podcast, we're joined by Dr. Apryle Horbal, the innovative force behind Vet Now. Dr. Horbal shares her insights into a leading organization in veterinary services, focusing on the care of livestock in remote areas. She delves into the challenges and solutions in delivering expert veterinary assistance, highlighting the use of telemedicine and data integration to revolutionize animal healthcare and improve interactions with animal caretakers. Furthermore, Dr. Horbal illuminates the distinct marketing approaches of this organization. She examines how it effectively communicates with a diverse range of stakeholders and manages the complexities of promoting in a niche market, ensuring its position as an innovator in the field of veterinary services.

“I would suggest embracing the power of saying 'no.' It's important to realize that you don't need to pursue every opportunity that comes your way. Understanding this can be liberating and empowering." - Dr. Apryle Horbal

What you'll learn:

• (00:00) Highlight
• (00:47) Introduction
• (08:53) Discussion about marketing
• (11:04) Challenges faced in the industry
• (13:24) Impact of economic uncertainty
• (15:25) Professional lessons learned
• (17:14) Professional tools used
• (19:07) Thoughts on being a founder and CEO
• (23:49) Misunderstandings about being a woman founder
• (27:06) Favorite trip

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: A seasoned professional in veterinary medicine, Dr. Apryle Horbal holds an extensive background in companion animal and equine hospital management. At the helm of Vet Now, she expertly combines her profound knowledge in animal healthcare with innovative technology applications. Dr. Horbal's career spans across various facets of veterinary science, particularly focusing on specialized care and leveraging technology to enhance veterinary practices. Her leadership at Vet Now showcases her commitment to advancing the field, particularly in the realms of livestock healthcare and veterinary technological solutions.

Connect with the guest!

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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