Andy Rash: Fact-Based Marketing | Ep. 35
Hello there!
In this episode of the Wisenetix Podcast, Andy Rash, General Manager of the US Pork Business for Alltech, discusses the pivotal role of fact-based marketing strategies in agriculture, emphasizing the importance of market mapping and customer segmentation to enhance marketing uptake. Andyโs insights into team leadership and integrating core family values into business practices provide valuable lessons for professionals across the digital marketing and agriculture industries. Don't miss this insightful discussion; tune in on all major podcast platforms to explore innovative strategies that drive success in the agriculture sector.
โSound technical proof is not just expected but essential for driving a brand's market position effectively."ย - Andy Rash
๐ ๐ฒ๐ฒ๐ ๐๐ต๐ฒ ๐ด๐๐ฒ๐๐: Andy Rash serves as the General Manager of the US Pork Business at Alltech, bringing over a year of dedicated leadership to the role. With a deep commitment to facts-based marketing and leadership through core family values, Andy has successfully integrated these principles across his teams. His focus on building healthy organizational structures and promoting data-driven decision-making makes him a standout leader in the agriculture industry.ย
What will you learn:ย
- (00:00) Highlight
- (00:28) Introduction
- (02:30) Team leadership values
- (03:28) Marketing tactics unveiled
- (05:43) Technical content role
- (07:41) Building thought leadership
- (10:02) Industry challenges tackled
- (24:13) Organizational health focus
- (28:02) Episode wrap-up
Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast
๐๐ถ๐๐๐ฒ๐ป ๐ผ๐ป ๐๐ฝ๐ฝ๐น๐ฒ ๐ฃ๐ผ๐ฑ๐ฐ๐ฎ๐๐๐, ๐ฆ๐ฝ๐ผ๐๐ถ๐ณ๐ ๐ผ๐ฟ ๐ฎ๐ป๐ ๐บ๐ฎ๐ท๐ผ๐ฟ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.
Instagram: @wisenetix
LinkedIn: ย Wisenetix
