Spirit of Hospitality: Building Brands Together with Rachel Harris & Christina Kollereb
Season 1 | Episode 10
31m | Aug 31, 2021Rachel Harris is the VP of On-Premise at Beam Suntory, and she is joined by the Director of On-Premise Consumer Marketing, Christina Kollereb. Today, Rachel and Christina unpack how they work with their On-Premise partners, and find synergies with their spirit brands and the brand they’re building with restaurants or bars. They talk about their collaborative conversations and engaging presentations for standing out against other suppliers. Christina also shares how Beam Suntory looks at shared goals with corporate chains to create initiatives, like their Positive Proof Initiative for building a sustainable future.
Today on Top Shelf Integrity:
- How Beam Suntory brings engaging program ideas & insights to partners
- Programs created to elevate bourbon brands with chain account customers
- Common initiatives between Beam Suntory and corporate chains for building a sustainable future
- How to handle challenges that go against brand strategies
- Evolving your customer marketing team to better service customers
Follow Beam Suntory:
- Website: beamsuntory.com
- Instagram: @beamsuntory
Proof You Can:
- Follow Rachel: @rachelsharris_
- LinkedIn: Rachel Harris
This show is produced by Soulfire Productions

Top Shelf Integrity
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