- Emotion + Science + AI = Profit
Thousands of TV shows, paired with thousands of academic marketing papers — and what do you get? One TV network says an insanely good audience targeting AI. Also: a new report says podcast listeners might be a dark horse. Print magazines are back. And Samsung may have just pulled off the best ad campaign all year.
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Privacy & Opt-Out: https://redcircle.com/privacyE1119 - 7m - May 17, 2024 - TikTok is Coming For YouTube's Eyeballs
TikTok's biggest move for YouTube's viewers yet — will this new test change the vertical ad game? Threads is getting a Tweetdeck. Snapchat makes CAPI onboarding easier. And Netflix is getting its own ad tech.
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Privacy & Opt-Out: https://redcircle.com/privacyE1118 - 8m - May 16, 2024 - In an AI World, Is SEO Dead?
Search in the AI age — how Google's plans might change the SEO industry forever. Why you may be overthinking brand safety. The surprising advice Instagram has for your Reels. And Reddit gets sued by one of its advertisers.
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Privacy & Opt-Out: https://redcircle.com/privacyE1117 - 16m - May 15, 2024 - Two Steps Forward, No Steps Back. Ever.
Battle of the AI — Both Google and OpenAI come out swinging with their latest technology. What does it mean for marketers? We have full coverage in today's special episode.
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Privacy & Opt-Out: https://redcircle.com/privacyE1116 - 8m - May 14, 2024 - Tuning In the Right Frequency
Today, a special deep-dive issue into the impact of repetitive ads on brand perception and brand attachment.
Tod interviews Dr. Nelson Amaral who conducted a study on the topic.
The study found that repetitive ads can be less annoying for individuals who have a strong attachment to the brand being advertised. These individuals generate more positive thoughts about the brand, which helps them overcome the negative effects of ad repetition.
In the conversation, we discuss how marketers can tap into personal brand identity to create a stronger connection with consumers.
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Privacy & Opt-Out: https://redcircle.com/privacyE1115 - 22m - May 13, 2024 - Search and Destroy: The Imminent Threat to Google's Existence
Things are about to get real — OpenAI is poised to take on the fight of its life. And the battle could shape the future of search advertising forever. Also, the surprising price of virtual influencers. Google is planning to reveal your sales data to the public. And how much brand damage have I done to this podcast with the high ad frequency on the free feed? An expert weighs in.
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Privacy & Opt-Out: https://redcircle.com/privacyE1114 - 11m - May 10, 2024 - The Consumer Buying Database You've Dreamed of Is Here
Everything they've ever bought — imagine using that to target people in your ads. Well, that time has come. Also: Threads plans to reveal your view counts. Pinterest adds a new certification. And the Apple ad that everyone seems to be mad about.
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Privacy & Opt-Out: https://redcircle.com/privacyE1113 - 9m - May 9, 2024 - Meta's New "Verified" Plans Could Cost You $1,000 a Month
Meta's new subscription plans are out and I sure hope you like being disappointed. Shopify's stock plunges after a quarterly loss. Amazon extends an olive branch to sellers. And a soul-destroying look at the Google ad platform's bizarre discrepancies.
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Privacy & Opt-Out: https://redcircle.com/privacyE1112 - 13m - May 8, 2024 - Which Font Sells Better — 𝙏𝙝𝙞𝙨 or 𝐓𝐡𝐢𝐬?
How curvy is the font you're using in your product ads? It could make a difference. Also, TikTok isn't going down without a fight. How Amazon wants to close the funnel gap. And Google removes one of its oldest features.
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Privacy & Opt-Out: https://redcircle.com/privacyE1111 - 8m - May 7, 2024 - Meta G̶i̶v̶e̶t̶h̶ Taketh and Taketh Away
Why Meta no longer lets you pick which product to advertise. YouTube's new AI might be costing your brand viewers. Instagram's new Sticker could flood your inbox. And the new feature on Threads that might be a brand safety tool in disguise.
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Privacy & Opt-Out: https://redcircle.com/privacyE1108 - 16m - May 6, 2024 - Arm Me with Harmony: How Changing Your AI's Ad Voice Can Improve Sales
Is it possible that the perceived gender of the AI voice you choose for your TikTok ads could be one of the most important factors in whether you’ll get a sale? Or, if you market a charity, whether you should use one of those "trembling" voices to evoke empathy?
In this special deep-dive episode, Tod speaks with Fotis Efthymiou, co-author of two papers on how changing AI voices in video ads can affect sales and donations:
- The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance
- Empathy by Design: The Influence of Trembling AI Voices on Prosocial Behavior
- Fotis's LinkedIn
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Privacy & Opt-Out: https://redcircle.com/privacyE1109 - 19m - May 3, 2024 - Pack It Up, Pack It In, Let Shein Begin
Physical stores are closing and it's all your fault. The music is back on TikTok. People are watching less ad-supported content. And the prices of podcast ads continue to drop.
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Privacy & Opt-Out: https://redcircle.com/privacyE1108 - 8m - May 2, 2024 - Unfollowing as a Service
The court case that could dramatically change the Facebook feed as we know it. Why Google is automatically pausing your keywords. Pinterest's user numbers jump, but at what cost? And the game heard around the world — and at LinkedIn.
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Privacy & Opt-Out: https://redcircle.com/privacyE1107 - 9m - May 1, 2024 - 84% of Listeners Prefer This Podcast to That Other One
The sales boost you could get by telling your customers how to write their reviews. Instagram tweaks its algorithm to favour smaller accounts. Why does Apple hate advertisers so much? And collateral damage: The video app that might go down with the TikTok ship.
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Privacy & Opt-Out: https://redcircle.com/privacyE1106 - 8m - Apr 30, 2024 - Pause and Pay: Surprising Results from TV's Newest Ad Format
You mocked them at first, but now the results on pause ads are in — and they're kind of amazing. Also: Threads makes a big move. Does the ad business need its own 'nutrition label'? And Google's video ads push beyond YouTube.
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Privacy & Opt-Out: https://redcircle.com/privacyE1105 - 8m - Apr 29, 2024 - Here is How TikTok Will Die ☠︎
Ban or no ban, were TikTok's days as the marketers' darling numbered anyway? The world's largest ad agency may be considering breaking up. And getting your AI to explain its recommendations to consumers might boost your sales.
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Privacy & Opt-Out: https://redcircle.com/privacyE1104 - 14m - Apr 26, 2024 - Everybody Hates AI
Revenues up but stock price down — what caused the crash of Meta's stock? Just two letters. Also: You're not imagining it: Your Google clicks are costing more. And young TikTok creators say please, for the love of god, don't make us use Instagram!
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Privacy & Opt-Out: https://redcircle.com/privacyE1103 - 9m - Apr 25, 2024 - Don’t Call It a Comeback
They're baaack — third-party cookies: Will they ever die? Stripe makes a big move away from payments. Threads now has more daily users than X. And a review of Meta's spanky new AI: Spoiler alert — it's not great.
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Privacy & Opt-Out: https://redcircle.com/privacyE1102 - 17m - Apr 24, 2024 - Spam As a Service
Now even Reddit comments are filling up with AI spam — and a whole new generation of bots are lined up to take marketers' money. Why your buyers are willing to wait up to five days longer for their purchase. What media buyers are saying about the proposed TikTok sale. And Europe says TikTok's latest promotion is as addictive as cigarettes.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
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Privacy & Opt-Out: https://redcircle.com/privacyE1101 - 9m - Apr 23, 2024 - It's Temu's World. We Just Advertise In It.
Your ad costs are going up — is it all Temu's fault? TikTok influencers say their peers are going into brand deals too hard. And the hilarious glitch at Microsoft which is sowing confusion among the Mikes.
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📈 Advertising: Reach Thousands of Marketing Decision-Makers
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Links to all of today’s stories here
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ “Skip to story” audio chapters
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Already Premium? Update Credit Card • Cancel
MORE
🆘 Need help with your social media? Check us out: engageQ digital
📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!
⭐ Review us
UPGRADE YOUR SKILLS
Inside Google Ads with Jyll Saskin Gales
Google Ads for Beginners with Jyll Saskin Gales
Foxwell Slack Group and Courses
Some links in these show notes may provide affiliate revenue to us.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Our Sponsors:
* Check out Dynadot: dynadot.com/marketing
Privacy & Opt-Out: https://redcircle.com/privacyE1100 - 10m - Apr 22, 2024