- Inside the Slow Crumbling of the 'Google Network'
The untold story behind the slow decline of Google network revenue. Reddit launches Lead Gen Ads. A massive acquisition in the influencer marketing space. And Elon Musk is siphoning your brand's content for fun and profit; we'll tell you how to turn off the tap.
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Privacy & Opt-Out: https://redcircle.com/privacyE1160 - 6m - Jul 26, 2024 - Influencer Marketing Grows Up
Influencers are charging more — and it's partly your budget's fault. TikTok brings the update many wanted, but few actually need. And Apple takes on Google on one of the most important platforms on the web.
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Privacy & Opt-Out: https://redcircle.com/privacyE1159 - 5m - Jul 25, 2024 - Think You Can Stop What They Sell? I Doubt It.
Take 2: TikTok tries its hand at ecommerce in Europe. Yelp upgrades its Request a Quote service. A new spend limit on Google Ads. And here's how you stack up against others on social media.
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Privacy & Opt-Out: https://redcircle.com/privacyE1158 - 7m - Jul 24, 2024 - Cookie Cancellation: Cancelled
The great cookiepocalypse is cancelled. What does that mean for marketers now? The two-letter solution to improving your Google search ranking. Europe is coming after Meta again. And Amazon plays hardball.
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Privacy & Opt-Out: https://redcircle.com/privacyE1157 - 12m - Jul 23, 2024 - Snap, Crackle, Pop.
It was the blue screen heard around the world — how did today's massive global computer outage affect marketers? Google kills off yet another product and that might mean more work for your web admin. The companies Microsoft will keep your ads away from. And Google's AI will be all over the Olympics. What could possibly go wrong?
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Privacy & Opt-Out: https://redcircle.com/privacyE1162 - 7m - Jul 19, 2024 - The Last B, Well, That’s Not That Simple
Ads are coming to Threads but will media buyers care? A shocking development in the agency world. Has Google given up on AI summaries? And why Instagram comments are disappearing after 3 days.
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Privacy & Opt-Out: https://redcircle.com/privacyE1155 - 15m - Jul 18, 2024 - One Tiny Toggle
Google Ads now default to Broad Match. Facebook's new AI tool could spell trouble for brands that get a lot of comments. Another door into TV ads has opened for small businesses. YouTube's Shorts get a small upgrade; Google Docs gets a big nerdy one. And the world's worst ads will soon appear on one of the world's most trusted brands.
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Privacy & Opt-Out: https://redcircle.com/privacyE1154 - 16m - Jul 17, 2024 - The Real Cost of Amazon's Prime Days
Outrageous greed — that's what the U.S. government calls Amazon's Prime Days, in light of its estimate that almost half of the company's warehouse workers will get injured in the next two days. Also: Instagram's new ad product requires a lot of trust — from you... LinkedIn supercharges its sponsored articles... and Elon says X should sue a large group of advertisers — a group the company itself rejoined just weeks ago.
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Privacy & Opt-Out: https://redcircle.com/privacyE1153 - 10m - Jul 16, 2024 - SPECIAL: "True" (AKA "Wazzup") by Budweiser
A behind-the-scenes look at how one of the world's most successful ad campaigns almost didn't happen.
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Privacy & Opt-Out: https://redcircle.com/privacyE1152 - 18m - Jul 12, 2024 - SPECIAL: "1984" by Apple
The untold story of what many believe is the best television ad of all time.
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Privacy & Opt-Out: https://redcircle.com/privacyE1151 - 16m - Jul 10, 2024 - SPECIAL: The Surprising History Behind "Mana Mana"
The untold story of one of the original acoustical earworms.
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Privacy & Opt-Out: https://redcircle.com/privacyE1150 - 18m - Jul 8, 2024 - The Security Breach We All Feared Has Happened
The hack nobody wanted: How a leading two-factor authentication app used by marketers worldwide is now exposed. Plus TikTok slows down, a deep-dive into Google's changes to its ads platform, and the clever technique consumers are using to see if you are gouging.
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Privacy & Opt-Out: https://redcircle.com/privacyE1149 - 17m - Jul 3, 2024 - If You Can't BEAT Apple...
A big design tool pulls its AI features... the slow recovery from a Google algorithm update... Meta makes a big change to a small tag... and YouTube's new service will be powered by the magic of human eyeballs. We think.
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Privacy & Opt-Out: https://redcircle.com/privacyE1148 - 6m - Jul 2, 2024 - Meta's Ad Platform: Half-Measures Availed Us Nothing
For many Meta ad buyers, June was a month full of bugs and volatile performance. Is this the new normal? We check in with our Meta ads correspondent Andrew Foxwell for a gut check.
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Privacy & Opt-Out: https://redcircle.com/privacyE1147 - 10m - Jul 1, 2024 - Meta Hates Bots. (Except Those It Creates.)
Your Facebook ads might soon cost more — but there is a way out. Google's search ranking apparently considers how busy your business is. Wordpress admins get a new and peculiar tag insert. And the end game of civilization has arrived — Meta's influencer bots. Did anyone ask for this?!
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Privacy & Opt-Out: https://redcircle.com/privacyE1146 - 7m - Jun 28, 2024 - Googol Typos
Typos are coming to your ad reports — here's why you'll like that. TikTok tries to pre-empt Amazon's big sale. An verification tool used by major platforms left its users' government IDs practically unlocked. And Meta expands the content tool that keeps your fans quiet.
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Privacy & Opt-Out: https://redcircle.com/privacyE1145 - 8m - Jun 27, 2024 - If You Can't Beat Them, Temu Them
Amazon's response to the discount Chinese ecommerce sites? To become them. Also: Why social media platforms would rather you forget all about that whole "social media" thing. GA4 will import other platforms' data. And a nice update for people who track ROAS.
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Privacy & Opt-Out: https://redcircle.com/privacyE1144 - 7m - Jun 26, 2024 - Marketers (Still) Aren't Ready for When the Cookie Crumbles
We've known it was coming for years, so why do marketers feel even LESS ready for the cookiepocalypse than they did before? Also: Pinterest wants your board content on TikTok. Ad agencies are swimming in AI. And Threads gets even more connected to the fediverse.
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Privacy & Opt-Out: https://redcircle.com/privacyE1143 - 8m - Jun 25, 2024 - DEEP DIVE: Disabling Comments on Social Media Posts
There are many decisions to make when you're posting an ad on social media for your brand — the placement, the timing, the audience, the hook, the creative.
But one factor that doesn't get talked a lot about is the comments. After all, social media ads are mostly just posts with a budget behind them — posts that can include comments.
That's great if your company has a lot of goodwill and gets positive comments; less so if you don't.
Which is why some marketers consider turning comments entirely off. Sure, you'd prevent negative comments, but what do consumers think of that strategy? Do they even notice?
Now, we have some answers thanks to a new study published in the Journal of Marketing called No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments.
Freeman Wu is the co-author of that paper. He is an Assistant Professor of Marketing at Vanderbilt University in Nashville Tennessee.
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Privacy & Opt-Out: https://redcircle.com/privacyE1142 - 11m - Jun 24, 2024 - Meta Thinks Everything Is AI Now
Did you use AI to make that product image? No? Then why is Meta telling everyone you did? Also: Local Service Ads expand to Maps, whether you want them to or not... unboxing goes big... YouTube editing goes long... and a dispute over programmatic ads heats up with advertisers caught in the middle.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
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Privacy & Opt-Out: https://redcircle.com/privacyE1141 - 12m - Jun 21, 2024
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