Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/5/14/22/df5faba2-acef-489c-a7e7-3a08ac9c5273_bye.mp3

The final episode. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

The End.

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/5/9/20/bf4a5f45-7b47-4cc5-94fb-71e3e15b89dc_may0925.mp3

Here is your wrap-up of the last week in the digital marketing space..📰 Get our free daily newsletter🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

Here is your wrap-up of the last week in the digital marketing space.



Privacy & Opt-Out: https://redcircle.com/privacy

Everything Everywhere All Ads at Once

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/5/2/20/56550481-b7f5-47fa-bd1f-bf89e7f2ce07_may-2.mp3

Here is your wrap-up of the last week in the digital marketing space.

Privacy & Opt-Out: https://redcircle.com/privacy

May 2, 2025

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/4/25/20/69c4107d-aeb0-4cee-bec0-f686b44015f6_april25.mp3

Here is your wrap-up of the last week in the digital marketing space.This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach..📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach.



Privacy & Opt-Out: https://redcircle.com/privacy

Sharing Isn't Just Caring

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/4/11/20/17c5c28c-165a-495c-a41b-ae3acf33e67e_apr-11.mp3

Here is your wrap-up of the last week in the digital marketing space..📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

The Influencers That Never Have a Scandal

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/4/4/18/35807b63-09d4-414b-9465-9aa30e5db9cd_2.mp3

This week: How will the Trump import tax on almost everything affect the digital ad market? Reddit cozies up to Meta. Why your advertising to parents might be going to waste. And now you can pay influencers to write comments on your brand&#39;s social media posts. What a time to be alive..📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

How will the Trump import tax on almost everything affect the digital ad market? Reddit cozies up to Meta. Why your advertising to parents might be going to waste. And now you can pay influencers to write comments on your brand&#39;s social media posts. What a time to be alive.

Privacy & Opt-Out: https://redcircle.com/privacy

Tariffs and Trouble

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/3/28/20/046c7a52-ef4a-40bc-9ff7-bd8f15e17862_march28.mp3

This week: Meta’s new ad placement you&#39;re going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How to get more YouTube Shorts views with zero extra effort. Plus, the perfect ad length for peak impact..📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

This week: Meta’s new ad placement you&#39;re going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How to get more YouTube Shorts views with zero extra effort. Plus, the perfect ad length for peak impact.



Privacy & Opt-Out: https://redcircle.com/privacy

Spendemic Slowdown

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/3/21/21/bd1686bf-dc35-4cfa-a0bc-c6d18943f84f_final.mp3

This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transform its U.S. operations, the best video length for TikTok views, AI search is killing SERPs... and why a smile can boost sales by 20%..📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transform its U.S. operations, the best video length for TikTok views, AI search is killing SERPs... and why a smile can boost sales by 20%.

Privacy & Opt-Out: https://redcircle.com/privacy

Wish Upon a Star

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/3/18/17/4a3627b4-6618-47dd-8458-efe8a54195a6_mar-18-2025.mp3

I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, and the ongoing debate between in-housing and outsourcing ad management..📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, and the ongoing debate between in-housing and outsourcing ad management.

Privacy & Opt-Out: https://redcircle.com/privacy

This Month in Meta Ads

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/3/11/19/524cdaea-42cc-4b97-ad24-c78f1cf03352_mar11.mp3

Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform.📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform.

Privacy & Opt-Out: https://redcircle.com/privacy

This Month in Google Ads

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This week: Why 5 is better than 25... Google&#39;s secretive new rating system... Snapchat&#39;s map algorithm is revealed... and the generation that&#39;s using buy-now-pay-later services than credit cards..📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

This week: Why 5 is better than 25... Google&#39;s secretive new rating system... Snapchat&#39;s map algorithm is revealed... and the generation that&#39;s using buy-now-pay-later services than credit cards.



Privacy & Opt-Out: https://redcircle.com/privacy

Not Your Grandma's Influencer

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Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this &#34;lightning in a bottle&#34; can be reproduced..📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this &#34;lightning in a bottle&#34; can be reproduced.

Privacy & Opt-Out: https://redcircle.com/privacy

Behind the Scenes of an Accidental Viral Campaign

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This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube&#39;s ditching interruptive ad mid-rolls… Instagram has some major algorithm drama… Plus, is a Reels app in the works?.📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube&#39;s ditching interruptive ad mid-rolls… Instagram has some major algorithm drama… Plus, is a Reels app in the works?



Privacy & Opt-Out: https://redcircle.com/privacy

Reels of Misfortune

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This week: TikTok’s ad manager gets a big upgrade… Spotify’s ad biz is tanking despite a profitable year… Google’s throwing cash at you to try its ad product, and Meta tests a dislike button to bury the haters..📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

This week: TikTok’s ad manager gets a big upgrade… Spotify’s ad biz is tanking despite a profitable year… Google’s throwing cash at you to try its ad product, and Meta tests a dislike button to bury the haters.

Privacy & Opt-Out: https://redcircle.com/privacy

Search Slump

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This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the new DemandGen campaign type, and the ability to exclude demographics in PMAX..📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the new DemandGen campaign type, and the ability to exclude demographics in PMAX.

Privacy & Opt-Out: https://redcircle.com/privacy

Performance Max Goes Negative

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This week: The hack to get your brand web traffic from Reddit... big changes to Google&#39;s Local Services Ads... Will YouTube&#39;s milestone this week change your video ad creative? And it&#39;s happened folks — unskippable ads playing... in your car..📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

This week: The hack to get your brand web traffic from Reddit... big changes to Google&#39;s Local Services Ads... Will YouTube&#39;s milestone this week change your video ad creative? And it&#39;s happened folks — unskippable ads playing... in your car.

Privacy & Opt-Out: https://redcircle.com/privacy

Brake and Buy

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/2/11/18/3517745a-6f2c-4b26-ab28-fe343b65e15f_feb-11.mp3

Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta&#39;s Advantage+ campaigns, including the trustworthiness of Meta&#39;s AI recommendations, and the impact on advertisers using API access..📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta&#39;s Advantage+ campaigns, including the trustworthiness of Meta&#39;s AI recommendations, and the impact on advertisers using API access.

Privacy & Opt-Out: https://redcircle.com/privacy

Explained: Meta's Big Changes to Advantage+ Campaigns

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/2/7/22/4c1a5cb5-4474-4a70-80f0-30400ce54ce0_feb7.mp3

This week — big changes to Meta&#39;s main ad product, Google&#39;s AI is causing traffic to some web sites to plummet, the simple URL hack that can boost your local listings, and why are Google reviews disappearing?.📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

This week — big changes to Meta&#39;s main ad product, Google&#39;s AI is causing traffic to some web sites to plummet, the simple URL hack that can boost your local listings, and why are Google reviews disappearing?

Privacy & Opt-Out: https://redcircle.com/privacy

Meta's AI Ad Offer You Can't Refuse (Literally)

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/1/14/21/e57deb90-3174-486d-857e-4575882d816a_pe_score.mp3

Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper&#39;s &#34;PE Score&#34; measures how well a product is integrated into videos and its potential impact on sales. In this episode, they explore the methodology behind the study, the significance of engagement metrics, and the emotional factors that drive viewer interaction..📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper&#39;s &#34;PE Score&#34; measures how well a product is integrated into videos and its potential impact on sales. In this episode, they explore the methodology behind the study, the significance of engagement metrics, and the emotional factors that drive viewer interaction.

Privacy & Opt-Out: https://redcircle.com/privacy

The New Metric That Can Predict Product Sales

https://s3.us-east-2.amazonaws.com/pod-public-media-files/2025/1/31/21/fc09ea8e-1e9b-4d39-ab7c-d0d5cd31d0d0_jan_31.mp3

This week — you can now rent the very top of YouTube by the hour… The cost to advertise on Meta’s platform is up 14%... Busting a common myth about page titles and SEO… And the hack to remove Google&#39;s AI summaries that your mother will hate..📰 <a href="https://todayindigital.com/newsletter" rel="nofollow">Get our free daily newsletter</a>🌍 Follow us on <a href="https://todayindigital.com/socialmedia" rel="nofollow">social media</a> or <a href="https://todayindigital.com/contact" rel="nofollow">contact us</a>📈 <a href="https://todayindigital.com/ads/" rel="nofollow">Advertising</a>: Reach Thousands of Marketing Decision-Makers.<a href="https://todayindigital.com/premium" rel="nofollow">GO PREMIUM!</a>Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: <a href="http://todayindigital.com/premium" rel="nofollow">todayindigital.com/premium</a>✨ Premium tools: <a href="https://todayindigital.com/updatecc" rel="nofollow">Update Credit Card</a> • <a href="https://todayindigital.com/cancel" rel="nofollow">Cancel</a>.MORE🆘 Need help with your social media? Check us out: <a href="https://engageq.com/" rel="nofollow">engageQ digital</a>🌟 <a href="https://todayindigital.com/rateus" rel="nofollow">Rate and Review Us</a>🤝 <a href="https://todayindigital.com/slack" rel="nofollow">Our Slack</a>.UPGRADE YOUR SKILLS<a href="https://todayindigital.com/begin" rel="nofollow">Google Ads for Beginners</a> with Jyll Saskin Gales<a href="https://todayindigital.com/ga" rel="nofollow">Inside Google Ads: Advanced</a> with Jyll Saskin Gales<a href="https://foxwelldigital.podia.com/foxwellfounders/0con8" rel="nofollow">Foxwell Slack Group</a> and <a href="https://foxwelldigital.podia.com/a/gub9d" rel="nofollow">Courses</a>.<a href="https://todayindigital.com/" rel="nofollow">Today in Digital Marketing</a> is hosted by <a href="http://todmaffin.com/" rel="nofollow">Tod Maffin</a> and produced by <a href="https://engageq.com/" rel="nofollow">engageQ digital</a> on the traditional territories of the <a href="https://www.snuneymuxw.ca/" rel="nofollow">Snuneymuxw First Nation</a> on <a href="https://vancouverisland.travel/" rel="nofollow">Vancouver Island</a>, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us. Privacy & Opt-Out: <a href='https://redcircle.com/privacy'>https://redcircle.com/privacy</a>

This week — you can now rent the very top of YouTube by the hour… The cost to advertise on Meta’s platform is up 14%... Busting a common myth about page titles and SEO… And the hack to remove Google&#39;s AI summaries that your mother will hate.



Privacy & Opt-Out: https://redcircle.com/privacy

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