- Everything Everywhere All Ads at Once
Here is your wrap-up of the last week in the digital marketing space.
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Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
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Privacy & Opt-Out: https://redcircle.com/privacyE1266 - 15m - May 9, 2025 - May 2, 2025
Here is your wrap-up of the last week in the digital marketing space.
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🆘 Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacy9m - May 2, 2025 - Sharing Isn't Just Caring
Here is your wrap-up of the last week in the digital marketing space.
This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elon, lose reach.
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacyE1264 - 14m - Apr 25, 2025 - The Influencers That Never Have a Scandal
Here is your wrap-up of the last week in the digital marketing space.
.
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📈 Advertising: Reach Thousands of Marketing Decision-Makers
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Get these exclusive benefits when you upgrade:
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🆘 Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacy9m - Apr 11, 2025 - Tariffs and Trouble
This week: How will the Trump import tax on almost everything affect the digital ad market? Reddit cozies up to Meta. Why your advertising to parents might be going to waste. And now you can pay influencers to write comments on your brand's social media posts. What a time to be alive.
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🆘 Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacy8m - Apr 4, 2025 - Spendemic Slowdown
This week: Meta’s new ad placement you're going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How to get more YouTube Shorts views with zero extra effort. Plus, the perfect ad length for peak impact.
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🆘 Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacyE1262 - 15m - Mar 28, 2025 - Wish Upon a Star
This week: Ads are hijacking websites, Meta adds reviews to ads, a TikTok bidder with big plans to transform its U.S. operations, the best video length for TikTok views, AI search is killing SERPs... and why a smile can boost sales by 20%.
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MORE
🆘 Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacyE1261 - 15m - Mar 21, 2025 - This Month in Meta Ads
I chat with our Meta ads correspondent Andrew Foxwell to discuss how creative testing strategies have changed, the impact of AI on decision-making, and the ongoing debate between in-housing and outsourcing ad management.
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MORE
🆘 Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacy15m - Mar 18, 2025 - This Month in Google Ads
Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform.
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🆘 Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacyE1259 - 8m - Mar 11, 2025 - Not Your Grandma's Influencer
This week: Why 5 is better than 25... Google's secretive new rating system... Snapchat's map algorithm is revealed... and the generation that's using buy-now-pay-later services than credit cards.
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MORE
🆘 Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacyE1258 - 14m - Mar 7, 2025 - Behind the Scenes of an Accidental Viral Campaign
Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this "lightning in a bottle" can be reproduced.
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🆘 Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacyE1257 - 24m - Mar 4, 2025 - Reels of Misfortune
This week: Why a blowout Super Bowl game is tanking ad recall… Meta and X are caught approving AI-generated ads referencing hate crimes… YouTube's ditching interruptive ad mid-rolls… Instagram has some major algorithm drama… Plus, is a Reels app in the works?
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🆘 Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacyE1256 - 13m - Feb 28, 2025 - Search Slump
This week: TikTok’s ad manager gets a big upgrade… Spotify’s ad biz is tanking despite a profitable year… Google’s throwing cash at you to try its ad product, and Meta tests a dislike button to bury the haters.
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📈 Advertising: Reach Thousands of Marketing Decision-Makers
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Get these exclusive benefits when you upgrade:
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And a lot more! Check it out: todayindigital.com/premium
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MORE
🆘 Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacyE1255 - 9m - Feb 21, 2025 - Performance Max Goes Negative
This week, our Google Ads correspondent Jyll Saskin-Gales is here to discuss the introduction of negative keywords in Performance Max campaigns, the new DemandGen campaign type, and the ability to exclude demographics in PMAX.
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📈 Advertising: Reach Thousands of Marketing Decision-Makers
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And a lot more! Check it out: todayindigital.com/premium
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MORE
🆘 Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacyE1253 - 16m - Feb 18, 2025 - Brake and Buy
This week: The hack to get your brand web traffic from Reddit... big changes to Google's Local Services Ads... Will YouTube's milestone this week change your video ad creative? And it's happened folks — unskippable ads playing... in your car.
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacyE1253 - 14m - Feb 14, 2025 - Explained: Meta's Big Changes to Advantage+ Campaigns
Our Meta ads correspondent Andrew Foxwell joins Tod to discuss the big changes to Meta's Advantage+ campaigns, including the trustworthiness of Meta's AI recommendations, and the impact on advertisers using API access.
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacyE1252 - 14m - Feb 11, 2025 - Meta's AI Ad Offer You Can't Refuse (Literally)
This week — big changes to Meta's main ad product, Google's AI is causing traffic to some web sites to plummet, the simple URL hack that can boost your local listings, and why are Google reviews disappearing?
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🆘 Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacyE1291 - 13m - Feb 7, 2025 - The New Metric That Can Predict Product Sales
Tod chats with Jeremy Yang — co-author of a new paper that proposes a new metric for influencer marketing. His paper's "PE Score" measures how well a product is integrated into videos and its potential impact on sales. In this episode, they explore the methodology behind the study, the significance of engagement metrics, and the emotional factors that drive viewer interaction.
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🆘 Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacyE1250 - 20m - Feb 4, 2025 - YouTube's Hour of Power
This week — you can now rent the very top of YouTube by the hour… The cost to advertise on Meta’s platform is up 14%... Busting a common myth about page titles and SEO… And the hack to remove Google's AI summaries that your mother will hate.
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MORE
🆘 Need help with your social media? Check us out: engageQ digital
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UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
.
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacyE1249 - 13m - Jan 31, 2025
