SHOW / EPISODE

#61: Michael X. Burns on Grateful Dead and Rasta Inspired Leadership

Episode 60
50m | Apr 24, 2024

In this episode, Darren Reinke sits down with Michael Burns, a serial entrepreneur with a diverse background ranging from tech recruiting to cannabis farming. Michael shares his journey to becoming a multifaceted business leader, emphasizing the pivotal role sales has had on his career, the power of showmanship, and how the Grateful Dead's philosophy influences his approach to business.

 Show Notes:

  • How Michael started and continued his diverse entrepreneurial journey [00:37]
  • An overview of Michael's early ventures, from lemonade stands to T-shirt sales [01:05]
  • Lessons learned in tech recruiting and the importance of management [02:17]
  • How Michael broke into cybersecurity and sales enablement for SaaS companies [09:36]
  • The significance of sales skills in entrepreneurship and leadership [13:52]
  • Building operations and the 'tribe' mentality in startups [23:41]
  • How Michael created a strong personal brand [23:57]
  • Why Michael believes operations is the spinal cord of a company [27:28]
  • The concept of 'Candelabra Way' and the essence of showmanship [32:16]
  • Developing greater showmanship and becoming more engaging [35:34]
  • The 'Shield, Diamond, Love' framework explained [43:58]
  • Michael’s Next Steps [49:17]

Links:

Audio Player Image
The Savage Leader Podcast
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