Episode 139. Unleashing the Marketing Magic with Nikki Nash
48m | Mar 12, 2024What is up fam?! Welcome back to another jam packed episode. Today I am welcomed by a MASTER marketer… Nikki Nash. She is known for crafting mind-blowing strategies, assembling kick butt marketing teams, and freeing visionary CEOs from the marketing grind. With her advice, I think she can help us business owners achieve some of our pro goals and ultimately make 👏🏼 that 👏🏼 money 👏🏼 … honey.
In this episode…
- Understanding marketing roadblocks
- Making THE plan
- CEO vs. CMO
- Marketing conductor & managerial positions
- Strategists vs. tacticals & implementers
- Building your rockstar team
- Entrepreneurial life vs. mom / personal life
- Understanding your team’s strengths & weaknesses
- Feeder programs
Quotes:
“You have to believe that your plan is going to work for you because one, if it doesn't work, or if you don't believe, it's not gonna work, and two, it's not gonna have the excitement and momentum and passion behind implementing it.” - Nikki Nash
“CMO is helping to realize the vision of the CEO, CEO just needs to focus on that vision all day, every day, and talk about it all day, every day.” - Nikki Nash
“In order for a company to succeed you really have to know what everybody's doing, how everybody's doing it, where they are, and have the skills and knowledge to be able to pick up and roll with it.” - Nikki Nash
“If you have a good strategist, a good project manager, and good doers, you're solid.” - Nikki Nash
“The reason I love these entrepreneurial goals and all of these conversations is that they don't just apply to work life, they apply to real life.” - Nikki Spo
“I want to encourage entrepreneurs to have the guts to ask the hard questions because I think that guts go a long way.” - Nikki Spo
Timestamps:
0:00 - 1:25 | Intro
1:25 - 3:40 | Roadblocks when it comes to marketing
3:40 - 7:30 | Coming up with THE plan
7:30 - 9:25 | Why CEOs should not be their own CMOs
9:25 - 13:10 | Marketing conductors
13:10 - 16:45 | Tips of building a rockstar marketing team
16:45 - 20:46 | How smaller businesses should go about building their team
23:23 - 26:25 | How to motivate your team to have the same enthusiasm for succeeding as you do
26:25 - 30:00 | Connecting entrepreneurial life to real life
30:00 - 33:30 | Finding the right staff
33:30 - 39:55 | Balancing nurturing your current team and hiring outside more experienced professionals
39:55 - 43:05 | Having a clear marketing message & how to develop it
43:05 - 46:45 | Nikki Nash’s clear message
46:45 - 48:59 | Outro
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Connect with Nikki Nash
Connect with Nikki
@nikkisappspo / @theknowwithnikkispo
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