How to Become a Thought Leader. Episode #50 w/Helen Croydon

Helen Croydon - Show Notes

We hear about marketing all. the. time. But PR? Why do people get into it so much?

Helen Croydon, our guest for this episode of Success Leaves Clues, would give you four reasons:

>> to cement their authority in their personal brand and be seen as an industry expert,

>> to spread a message they are passionate about,

>> to gain clarity on what they can talk about, and

>> to pivot into something new and raise their digital profile.

PR is what we ALL aim for but don’t seem to know enough about! That’s why, today, you’ll get to learn about it from someone who knows the ins and outs of it better than most. Helen owns and (successfully) runs a PR agency “Thought Leadership PR”, which helps secure media coverage (e.g. articles, podcasts, speaking engagements) for people, help with their LinkedIn presence, and give basic SEO advice to help them grow their brand. She also hosts a podcast, "The Media Insider," where she interviews insiders in the media (editors, producers) to learn about what their publications cover, what the regular slots/features are, and how the listener's story/expertise could fit. Helen is committed to harboring a good understanding of the media and the opportunities that it makes available for her clients.

Success clues from today’s episode:

●       Stay focused and persevere.

●       Cultivate self discipline. It takes a lot of focus, dedication, time and energy to achieve sustainable success.

●       Care for other people, genuinely. The more you give, the more you get.

Shoutout to our Sponsor, Morgan and Co.: https://www.morganandcorealty.com

 

Meet The Guest!

Helen Croydon is a PR manager, the founder of the agency “Thought Leadership PR”, and coach.

Connect with Helen

Linkedin: https://www.linkedin.com/in/helen-croydon-2b2521a/

 

Connect with Host

Instagram: https:www.instagram.com/drkwashington

Host: Dr. K

 

 

Time Stamps:

[00:00] Intro

[00:25] Meet Helen and learn about her life in the UK

[01:25] About Helen’s show and what she does for the audience through it

[03:37] Why is branding and PR important for an individual?

[06:16] Why did Helen choose the path of journalism?

[11:34] Did Helen imagine becoming successful in life? She shares her success terms and coming out of a career crisis.

[13:52] We’re constantly chasing the “next big” move in our careers. When will we take a moment to appreciate how far we’ve come?

[16:13] Taking the entrepreneurial path + why Helen feels it’s the hardest (yet the most rewarding) choice to make

[20:40] How do you find balance between work and life as an entrepreneur?

[24:37] Helen’s fitness routine and lifestyle

[26:57] Pitching to social media

[30:38] Taking the time to reflect on your providings/services

[34:12] Passion isn’t the only thing you need to succeed. You need qualifications. And experience too.

[36:24] Why sometimes you need to focus on the PR and not marketing

[39:02] Success clues from today’s episode

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