Episode 132: OBJECTION HANDLING MASTERCLASS! You're going to get them no matter what, so may as well learn how to handle them!

Have you ever found yourself facing complaints about pricing in your fitness business, despite being the cheapest option in your market?

In this episode we're diving into the common challenge faced by gym owners and fitness entrepreneurs—price objections. We'll explore a real-life scenario where a gym owner discovered he was the cheapest among his competitors yet still faced complaints. We'll also share personal experiences of dealing with price objections and discuss effective strategies to overcome them.

What You Will Learn:

1. Pricing Audit Insights: Despite being the cheapest among 25 competitors, a gym owner faced ongoing pricing complaints. Discover why being the most affordable doesn't guarantee customer satisfaction.
2. Personal Price Objections: Even with a studio charging $99 to $149/month, price objections were a constant challenge. Learn why objections persist, regardless of your pricing structure.
3. Effective Objection Handling: Acknowledge that price objections are unavoidable. Gain insights into overcoming objections confidently, converting potential customers, and boosting client retention.
4. Three-Tiered Pricing Success: Delve into the three-tiered pricing strategy's benefits, maximizing revenue and improving your closing percentage. Uncover the psychology behind varied price points and how it positively impacts your business and clients.
5. Free Training Opportunity: Join our host's upcoming free training on overcoming price objections. If you've struggled with objections or aim to refine your skills, comment on this episode for exclusive details.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom  

3. Watch my free training on how I retired from my gyms in my 30’s: https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule