SHOW / EPISODE

Why Do We CLOSE the Gate?

13m | Nov 3, 2026

At 3:00AM my phone told me a bear had been detected on the property.

What followed was two hours of driving around in the dark, a text to the neighborhood group chat, and Emily luring three highland cows a mile down the road with treats while I trailed behind in the truck.

Here's why that matters to your clinic.

Picture a rancher who buys a cow for $3,000, leaves the gate open, loses it, and just buys another one. $3,000 becomes $6,000...$6,000 becomes $9,000...

He never once considers fixing the gate.

That's exactly what we can do with ad spend.

We keep buying new patients while the ones we already earned quietly walk out. Meanwhile there are hundreds, maybe thousands of inactive patients sitting in your system who already trust you.

So what would it take to actually bring them back?

What you’ll learn about in this episode:

  • How one open gate cost two hours of searching in the dark.
  • Why replacing what you lose is more expensive than fixing the cause.
  • How ad spend hides the fact that patients are quietly leaving.
  • Why your fastest growth opportunity is behind you rather than ahead.
  • Why nobody responds to a reminder that an appointment is due.
  • How mentioning a specific dollar amount outperforms every version of "we miss you."
  • How one message alone will never restart a dormant relationship.
  • Why a reactivation campaign works exactly like a series of dates.
  • How five short messages over three weeks can restart a dead relationship.
  • What a health credit is and why it beats another appointment reminder.
  • How a campaign that mostly fails can still be worth running.
  • Why leading with the offer beats leading with exams and x-rays.
  • What gate you might be leaving open inside your own practice.

 


Our website: https://pathtovictorychiro.com 

Our Instagram: https://www.instagram.com/victoryspinalcare 

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