How to use data science and hack twitter for maximal engagement?
In this episode, we open the doors to the behind the scenes of podcast production. We disclose without taboo or secret everything about how we measure our number of listeners and how trustworthy those tools are. But …we also talk money!
We decided to do a little contest: with the same amount of money dedicated to advertising, we competed to see who could make the best ad campaign. Of course, we each tried a bunch of different things, but we both centered our attempts around twitter.
What can you buy on twitter? How much does it get you? And most importantly, which is the best approach: the demographics based targeting of Vlad or the pseudo inflammatory rhetoric of /Yoann/? The answer will surprise you!
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