Increasing User Engagement with Julie Ask

Increasing user engagement is our topic as Uyen Tieu speaks with the Vice President at Forrester Research and Co-Author of The Mobile Mind Shift, Julie Ask. They discuss Mobile moments - what exactly are they, and how can we capture, borrow or create them effectively? She also discusses the increasing number of platforms and the difficulty in designing the mobile moment for different platforms as well as the trends that will influence mobile commerce in 2015 and the coming years.