SHOW / EPISODE

How to Pick Winning Stocks: Buy the Business, Not the Ticker | Episode 257

19m | Jul 15, 2026

Most people pick stocks based on price. Smart investors pick stocks based on the business behind them. In this episode, Carter Cofield (CPA) and George Acheampong break down the 5 business principles they use to run their own company β€” and show you how applying those same principles to stock picking can make you a far better investor.

In this episode you'll learn:

πŸ“Š Why reviewing your P&L and balance sheet tells you more about a stock than the news does

🎯 Why "hire slow, fire fast" applies directly to picking (and dropping) stocks

πŸš€ Why innovation is the difference between the next Apple and the next Blockbuster

πŸ’° How diversifying revenue streams in a business mirrors diversifying your portfolio

πŸ“ˆ Why keeping your top-performing stocks (and avoiding unnecessary capital gains tax) builds real long-term wealth

🏒 The Warren Buffett principle behind it all: don't buy the stock, buy the business

This is a must-watch if you've ever picked a stock based on price alone and wondered why it didn't perform.

⚠️ This is not financial advice. Please consult a licensed advisor for your specific situation.

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