Are you trying to figure out how to profit more while working less? Learn more at: <a href="https://ProfitMoreWorkLess.com/" rel="nofollow">ProfitMoreWorkLess.com</a>Hi, I&#39;m Matt, and I&#39;m so happy you stopped by my channel! Over the years, I&#39;ve built several award-winning marketing businesses across different areas of the industry. And in the process, I&#39;ve had to reinvent my answers to this simple yet remarkably tricky question. How do I make more money while winning back my free time?On this podcast, I&#39;m going to share as much as I can to help you answer this question for yourself. So if you’re an entrepreneur or business owner looking to create more margin in your life and business, you’re in the right place!Be sure to follow so you never miss an episode!

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Do ever wonder what makes a brand so irresistible that customers would buy everything they sell?When it comes to effective marketing, we often associate it with crafting the best hook to lure in your audience. But making your brand stand out takes more than just a hook and a good offer.In this week’s episode, we’ll unpack the five PARTS of irresistibility and discuss how to make your brand simply irresistible.We’ll discuss the power of proprietary and how this tiny two-letter “™” can actually transform your brand into something bigger. We’ll also cover the repelling strategy, why selling aspirations work better than features, the importance of highlighting tangible benefits, and a whole lot more.Are you ready to elevate your marketing strategy?Let’s get started! Key Takeaways:Introduction (00:00)The power of creating a brand identity (00:31)5 PARTS of Irresistibility concept (02:00)Leveraging proprietary elements for your brand (03:13)Sell aspirations vs. features (05:45)Using the repelling strategy to attract ideal clients (06:51)Importance of tangible benefits in marketing messages (09:52)Specificity is equal to credibility (12:37)Final thoughts (14:33) Additional Resources:- Subscribe to my Margin Makers Newsletter <a href="https://mm.hlprotools.com/" rel="nofollow">here</a>- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

The 5 P.A.R.T.S. of Irresistibility: How to Transform Your Brand Into a Customer Magnet

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When we started our business in 2012, I never thought of the word marketing. For the first three or four years, we survived purely on referrals–relying on just a handful of strategic referral partners. But times have changed since then.In this week’s episode, join us as we dive into our journey from relying heavily on referral-based marketing strategy to embracing the importance of online visibility and learning the ins and outs of marketing.We’ll break down the top three game-changing business shifts that reshaped the business landscape, how people are now judging businesses, and some actionable marketing advice so you can gain more loyal customers and build a thriving business.Tune in now to learn more! Key Takeaways:Introduction (00:00)A reflection on our marketing evolution (00:35)Why social proof is a critical factor in business (02:30)The importance of having a Google business profile (05:33)How people are now judging businesses they trust (10:47)The value of leading a community (17:41) Additional Resources:- Subscribe to my Margin Makers Newsletter <a href="https://mm.hlprotools.com/" rel="nofollow">here</a>- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

Unpacking the Top 3 Biggest Business Shifts in the Last Decade

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There’s a common belief that consistently outperforming the market is nearly impossible. However, as a business owner, there are ways to avoid significant profit losses and even profit during market downturns.With the upcoming election and talk of potential “Black Swan” events, it’s natural for fear and anticipation to arise. Yet, amidst uncertainty, there are opportunities for those who are resilient.In this week’s episode, we’ll discuss some strategies for ensuring business profitability during challenging market conditions, the power of relational marketing, and some big news you won’t hear anywhere else.Tune in now! Key Takeaways:Introduction (00:00)The big news (00:24)On rates dropping and Black Swan events (03:01)Golden lasso vs. acquisition (05:29)Two outcomes for any business (06:17)The power of relational marketing (07:33)Episode wrap-up (09:49) Additional Resources:- Subscribe to my Margin Makers Newsletter <a href="https://mm.hlprotools.com/" rel="nofollow">here</a>- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

2 Ways for Businesses to Profit During Market Downturns

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When you get good at marketing, it’s very tempting to put all your energy into front-end marketing to sign up new customers and make more money. But what about actively serving your customers?Join us in this week’s episode of Marketing with Matt as we answer one of the most critical questions in the marketing world: how do you balance effective marketing and excellent customer experience?We’ll discuss how to avoid your business being like a messy hotel–with a grand lobby yet dusty hotel rooms—how to prevent mismatch expectations, how to overdeliver without incurring additional costs, and much more.Are you ready to level up your business? Let’s get started! Key Takeaways:Introduction (00:00)What happened during my recent trip (00:33)Marketing’s most significant challenge (05:02)Taking care of your customers vs. prospects (06:16)The surprise and delight concept explained (07:02)How to find the balance between marketing and fulfillment (07:37)Elevating customer experience with no marginal cost (09:51) Additional Resources:- Subscribe to my Margin Makers Newsletter <a href="https://mm.hlprotools.com/" rel="nofollow">here</a>- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

Lessons From a Dirty Hotel: How to Strike a Balance Between Marketing and Fulfillment

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Do you ever feel like your marketing efforts are a constant battle between being consistently true to your brand and pushing the envelope?In this episode of Marketing with Matt, we&#39;ll explore the world of bipolar marketing and how this marketing strategy can maximize your customers&#39; lifetime value.We&#39;ll talk about how some people don&#39;t get traction in marketing, how bipolar marketing works, and some practical tips on using this marketing strategy in your current business.Let’s get started! Key Takeaways:Introduction (00:00)Episode disclaimer (00:30)Why some people don’t get traction in marketing (01:03)Dissecting Dan Henry’s marketing strategy (01:38)What is bipolar marketing and how it works (03:03)Example of a bipolar marketing strategy (06:01)Advantage of using a bipolar marketing (07:56)Episode wrap-up (08:33) Additional Resources:- Subscribe to my Margin Makers Newsletter <a href="https://mm.hlprotools.com/" rel="nofollow">here</a>- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

Maximizing Customer Value with a Bipolar Marketing Strategy

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There is much to be said about in-person meetings, and personally, I greatly value being in mastermind groups.While I don’t recommend trying to get a million different voices and ideas in your head–as we all know, ideas are worthless without execution–it’s still a game-changing experience being in one room with like-minded people and those who’ve made it.In this episode, I’ll share two of my biggest takeaways from the recent DRIVEN™ Mastermind event: the contrarian stance and the golden lasso concept.We’ll explore the advantages of joining live event marketing, how these two concepts can help 10x your business, and some practical insights on applying them to your business strategy.Let’s get started! Key Takeaways:Introduction (00:00)The DRIVEN™ Mastermind (00:27)How I end up joining DRIVEN™ Mastermind (02:05)Advantages of attending live event marketing (03:51)How the contrarian stance works (09:07)The golden lasso business concept (17:03)Episode wrap-up (24:36) Additional Resources:- Subscribe to my Margin Makers Newsletter <a href="https://mm.hlprotools.com/" rel="nofollow">here</a>- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

2 Key Takeaways From DRIVEN™ Mastermind Guaranteed to 10x Your Business

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Creating a robust brand requires more than just a catchy tagline or logo. It involves careful consideration of how customers perceive you and how much they’re willing to pay you. But perception is rather complicated–it varies from person to person.That’s why it’s important to think about your brand positioning strategically. But how do you exactly position your business in a way that allows you to charge a premium?In this episode of Marketing with Matt, we’ll dive into business and market positioning strategy. I’ll explain the concept of pricing and value in marketing (what you can learn from selling potatoes!), how to position your product so that people want to buy it, and more examples for agency owners to learn from.Let’s dive in! Key Takeaways:Introduction (00:00)The creative and offers fatigue (00:28)Pricing and value in marketing (01:29)Sell people what they want to buy (04:26)Two common marketing positioning flows (07:49)What agency owners can learn from ClickUp (15:29) Additional Resources:- Subscribe to my Margin Makers Newsletter <a href="https://mm.hlprotools.com/" rel="nofollow">here</a>- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

How Strategic Brand Positioning Determines Your Pricing Potential

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How do you create an irresistible, high-value, yet free lead magnet?Too often, I&#39;ve been told I&#39;m giving away too much stuff for free and not leaving something for people to buy from me.Here&#39;s my response: I want to give away as valuable stuff as possible.So, in this episode of Marketing with Matt, I&#39;ll be sharing my biggest takeaways from a $500 book called Great Leads by Michael Masterson (and it’s not even about lead generation).Today, we&#39;ll discuss the concept of anticipation, how to hook your audience, why you should challenge yourself to be creative with your free content, and more.Don&#39;t miss out on this one. Tune in now! Key Takeaways:Introduction (00:00)Why creating anticipation is good marketing (01:15)My SaaSmas concept explained (02:44)The why behind my unplanned audiobook (05:06)What I learned from a $500 book (10:42)Final thoughts (15:03) Additional Resources:- Subscribe to my Margin Makers Newsletter <a href="https://mm.hlprotools.com/" rel="nofollow">here</a>- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

The Secret to Crafting a Free High-Value Lead Magnet (Lessons From a $500 Book)

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If there’s one thing we should learn from ClickFunnels, it is that they have strong brand loyalty and customer engagement. How do they do it?In this week’s episode of Marketing with Matt, my co-host Tyler and I delve into the world of customer status, brand loyalty, and gamification.Tyler and I unravel the secret framework behind ClickFunnels’ The Two Comma Club–a thriving community of online entrepreneurs who’ve made over $1 million with ClickFunnels. We also delve into the effectiveness of this marketing strategy, what differentiates loyalty programs that work from those that fall flat, and provide insights on integrating gamification into your SaaS business to foster lasting customer loyalty.Don’t miss out on this one. Tune in now for more! Key Takeaways:Introduction (00:00)ClickFunnels’ The Two Comma Club (00:37)Why gamifying your customer loyalty works (01:44)It’s more than just a plaque or a trophy (05:04)How to gamify status in your business (09:58)How do you embrace the right type of status for your audience (14:21) Additional Resources:- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

How Gamification Boosts Brand Loyalty and Customer Engagement

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Is AI voice the next big thing for outbound calling? This question about investing in AI voice has come my way frequently, especially since we made a similar AI product before it became popular over the past year. Today, I’m breaking my silence to share my perspective on this matter.So, in this episode of Marketing with Matt, we’ll explore the increasing appeal of AI voice and delve into my insights on potential investments. Additionally, I’ll shed light on the reasons behind my stance, providing guidance on how you can leverage AI voice for business growth and discussing alternatives you may want to consider.Let’s dive in! Key Takeaways:Introduction (00:00)The growing popularity of the AI voice trend (00:49)Would I invest in AI voice? (04:07)Phone as the modern-day fax machine (05:46)How to leverage AI in your business (07:45)Thinking for long-term perspective (11:29)Alternatives to AI voice (13:29) Additional Resources:- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

What You Need to Know Before Investing in AI Voice

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Imagine boarding a plane with a blindfolded pilot—sounds risky, right? Well, marketing operates in a similar fashion. You can&#39;t just launch a campaign without the essential ingredient: data.So, in this episode of Marketing with Matt, I explore the critical role of data-driven marketing and how tracking key performance indicators (KPIs) can propel your business to new heights.Gathering data isn&#39;t just about collecting information; it helps you measure what needs to be measured and improves what can be improved. Join me as I share our company&#39;s data-gathering process, the benefits of data visualization, the KPIs you should look at, plus more.Let&#39;s dive in! Key Takeaways:Introduction (00:00)Why do I weigh myself every morning (00:31)Data gathering in a marketing perspective (02:49)Our data-gathering process (04:06)On the importance of data visualization (05:34)Organic vs. paid ads KPIs (07:26)An example of how I used data and its impact (12:56)Episode wrap-up (14:13) Additional Resources:- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!﻿

Why Build a Data-Driven Marketing Strategy If You Want to Grow Your Business

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What most small businesses do is price in the middle so they can be viewed as someone who delivers premium products at an affordable price. However, that won’t do any good. If you missed the previous episode, I talked about some of my common recommendations on pricing. Today, we’ll look at the more advanced pricing strategies so you can drive more sales in your business and improve your profit margin without compromising your time.I’ll delve into the concept of willingness to pay and everything you need to know about value-based pricing strategy. I’ll also talk about why you should either be the highest or lowest-priced and some practical examples of strategic pricing.Let’s get started! Key Takeaways:Introduction (00:00)Are you strategically pricing your product/offer? (00:26)The concept of willingness to pay (02:49)Be either the highest-priced or the lowest-priced (05:36)Practical examples of strategic pricing (07:08)Strategy for the bottom-priced (09:54)Common mistakes small businesses do when it comes to pricing (12:15)How I approach my business with pricing (13:53)What you’re giving up when you’re pricing in the middle (15:03)Episode wrap-up (15:49) Additional Resources:- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

Advanced Pricing Strategies to Improve Your Profit Margin

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Pricing is such a mysterious topic. You can sell the same product to two people at different prices. So, how do you price your products/offers accordingly? What drives the prices up?In this week’s episode of Marketing with Matt, Tyler and I sit down to talk about what most people ask me about–pricing.We’ll discuss all things pricing–how pricing is a scoreboard for value, the pillars of pricing, how to set prices accordingly, common mistakes people make when it comes to pricing, and more.Let’s get started! Key Takeaways:Introduction (00:00)What you need to know about pricing (00:27)Pricing as a scoreboard for value (01:19)How to set prices for your products/offers (04:24)Common mistakes people make when it comes to pricing (05:46)What drives the prices up? (07:50)The value of social proof (11:32)Episode wrap-up (14:14) Additional Resources:- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

Pricing Secrets on How Great Businesses Make More

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Proximity, in general, is defined as “being close&#34; in space, time, or relationship. In marketing, proximity is one of the fastest ways to supercharge your campaigns. However, some people haven’t really capitalized on the true power of proximity and what it can do when used strategically in marketing campaigns.So, in this week’s episode, I’ll share the lessons I’ve learned from Codie Sanchez and how important proximity is to marketing. I’ll talk about the difference between geographical and relational proximities, their pros and cons, and some insightful marketing strategies when leveraging the power of proximity.Let’s get started! Key Takeaways:Introduction (00:00)What I realized from Codie Sanchez’s Venmo Challenge (00:35)Geographical vs. relational proximities (02:06)The advantages of building up a relational proximity (03:15)The truth about proximity (05:57)On human psychology and proximity bias (06:57)Marketing campaign tips when using proximity (07:35)Episode wrap-up (09:12) Additional Resources:- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

What I Learned From Codie Sanchez on the True Power of Proximity

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It’s that time of the year when marketers and agency owners are busy attending expos and conferences. However, with the price that comes with attending live events, how do you make the most out of them? Or do you just show up and hope for the best?In this week’s episode, my co-host Tyler and I dive into the world of live events and how in-person events can help you make money and supercharge your agency.Today, Tyler and I talked about the advantages of live events, how we do live events, my past experiences with having booths during live events, and how those same concepts can work in small networking groups. I also discuss some of the other best practices for networking during live events, giveaways, and so much more.Let’s jump in! Key Takeaways:Introduction (00:00)How we do live events or in-person marketing (00:27)Advantages of being in live events (02:26)A quick in-person marketing story (07:02)Best practices during live events (08:51)Easiest way to get contact information from live events (15:22)How to apply these event strategies in small in-person meetings (19:00) Additional Resources:- Sign up for HighLevel’s LevelUp Summit 2023 <a href="https://levelup.gohighlevel.com/" rel="nofollow">here </a>- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

How to Make Big Money at Live Events (And Supercharge Your Business)

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What would you ask Russell Brunson if given the opportunity?In our previous podcast episode, I shared how I came up with questions to ask Russell Brunson for his Decade in a Day one-on-one session, where I got to sit with him in his Boise office and pick his brain.Today, I&#39;m sharing Russell&#39;s insightful answers to my marketing and business growth questions, my two biggest takeaways from that Boise meeting, and how I can apply his insights to my business.Let&#39;s jump right in! Key Takeaways:Introduction (00:00)Russell Brunson’s advice on how to respond to competitors (00:53)The Value Staircase Concept explained (03:04)How Russell and ClickFunnels dominated their space and sustained it (05:52)How do you get more people curious about your core offer (08:44)Final piece of advice (14:17) Additional Resources:- Sign up for HighLevel’s LevelUp Summit 2023 <a href="https://levelup.gohighlevel.com/" rel="nofollow">here </a>- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

Lessons from Decade in a Day with Russell Brunson

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How do you know what questions to ask your mentor? Let&#39;s admit it–not everyone knows how to ask good questions. But when you can sit down and ask someone like Russell Brunson, co-founder of ClickFunnels, marketing guru, and my mentor, you better ask good questions to make the most of your time.So, in this episode, I&#39;m taking you along on my thought process on how I prepared for the Decade in a Day, a one-on-one session with Russell, where I got to sit with him and ask his input on things that I want his opinion the most.Today, I&#39;ll explain what primacy and recency are and how these affect the way we come up with questions, my thought process in coming up with questions, the strategic questions that I asked Russell about, and more. Let&#39;s jump right in! Key Takeaways:Introduction (00:00)The kind of marketing I learned inside ClickFunnels (00:38)What is a Decade in a Day with Russell Brunson (03:48)Primacy and recency explained (07:04)My thought process in preparing my questions for Russell (08:21)Questions that I asked Russell about (12:26) Additional Resources:- Sign up for HighLevel’s LevelUp Summit 2023 <a href="https://levelup.gohighlevel.com/" rel="nofollow">here </a>- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

Decade in a Day with Russell Brunson: How to Craft Strategic Questions to Ask Your Mentor

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What’s the secret to Apple’s success?It’s not that they have the best products in the market. In fact, Apple knows there are better products out there than theirs. But their drive to constantly be better than they were yesterday makes Apple what it is today.So, in this week’s episode, we will explore the constant battle between marketing and fulfillment and answer this burning question: Do you have to wait for your product to be perfect before you can start marketing?Tune in now to find out the answer to this question and a few practical advice you can apply to your business.Let’s get started! Key Takeaways:Introduction (00:00)The greater the marketing, the bigger the expectations (00:23)When do you draw a line between marketing and waiting for a perfect product (03:54)Why emulate Costco’s buying experience (09:21)Business tips that make an immediate impact (14:01) Additional Resources:- Sign up for HighLevel’s LevelUp Summit 2023 <a href="https://levelup.gohighlevel.com/" rel="nofollow">here </a>- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

The Tension of Marketing vs. Fulfillment

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When it comes to marketing, AI can do so much more than brainstorm ideas. But it is only good as its user.So in this week&#39;s episode, I&#39;m bringing in Mark de Grasse to share some tips and strategies for using AI for content generation and inbound marketing.Mark is the President and General Manager of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and small business owners.He has been doing entrepreneurship and marketing for the last two decades–focusing on content development through creating articles, graphics, videos, and podcasts.Today, he shares his insights on the best practices for using AI in content generation, the value of starting first with your customers in mind, how to be consistent with your messaging, and his top AI tool recommendations for marketers and business owners alike.Let&#39;s jump right in! Key Takeaways:Introduction (00:00)Meet Mark de Grasse (01:43)How AI and inbound marketing play together (03:39)Best practices in using AI for content generation (05:28)How to be consistent with your marketing strategy (10:00)Best AI tool resources (15:12)Keep up with Mark (17:48) Additional Resources:- Sign up for HighLevel’s LevelUp Summit 2023 <a href="https://levelup.gohighlevel.com/" rel="nofollow">here </a>- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a> Connect with Mark de Grasse - Follow Mark on LinkedIn <a href="https://www.linkedin.com/in/mark-de-grasse-19a50127/" rel="nofollow">here</a>- Check out DigitalMarketer for more <a href="https://www.digitalmarketer.com/" rel="nofollow">here</a>- Love donuts? Check out Mark’s donut site <a href="https://youdono.com/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

How to Leverage AI in Content Generation

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Was there a point in your life where in your commitment to growth, you realized not all people around you celebrate it?In this week’s episode of Marketing with Matt, my good friend Tyler and I dive into the real talk about personal and business growth and the price you have to pay.Today, we talk about the truth behind personal growth being connected with business growth, how growth can cost you to lose some people around you, and how to find peace in dealing with such.So, whether you’re a seasoned agency owner or just starting out, this episode is your quick guide on handling the cost of growth. Tune in now to learn more! Key Takeaways:Introduction (00:00)Is personal growth connected with business growth (00:28)The chronic smoker’s story (03:19)The concept of the cost of growth (05:53)Certainty vs. variety (08:53)How to find peace in dealing with the cost of growth (09:26)Final thoughts (15:09) Additional Resources:- Sign up for HighLevel’s LevelUp Summit 2023 <a href="https://levelup.gohighlevel.com/" rel="nofollow">here </a>- Learn how to jumpstart your SaaS business for FREE <a href="https://5daysaasaccelerator.com/" rel="nofollow">here</a>- Grow your business with Matt <a href="https://www.mattdeseno.com/" rel="nofollow">here </a>- Connect with Matt on Facebook <a href="https://www.facebook.com/mattrdeseno" rel="nofollow">here</a>- Follow Matt on Instagram <a href="https://www.instagram.com/mattdeseno/" rel="nofollow">here</a>--Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.Follow us on your favorite podcasting platform so you never miss an episode!

The Cost of Growth: What Every Marketer Must Sacrifice for Success

Are you trying to figure out how to profit more while working less? Learn more at: ProfitMoreWorkLess.com ( https://ProfitMoreWorkLess.com/ )

Hi, I'm Matt, and I'm so happy you stopped by my channel! Over the years, I've built several award-winning marketing businesses across different areas of the industry. And in the process, I've had to reinvent my answers to this simple yet remarkably tricky question. How do I make more money while winning back my free time?On this podcast, I'm going to share as much as I can to help you answer this question for yourself. So if you’re an entrepreneur or business owner looking to create more margin in your life and business, you’re in the right place!Be sure to follow so you never miss an episode!