Are you feeling the squeeze of the current economic crisis? 

Recession, inflation, and pullbacks are enough to make anyone skeptical about spending their hard-earned money. 

But fear not because we've got the solution to help you and your marketing agency thrive!

So in this week's episode, Tyler and I discuss what's working in marketing. I talk about what a joint venture is, its common stumbling blocks, and some top-performing tactics for creating great joint venture relationships.

Tune in now as we break down the fundamentals and explore how joint ventures can become your secret weapon as an agency owner in navigating today's challenging economic landscape.

Key Takeaways:

What's going on in the world right now? (00:26)

Joint ventures explained (02:31)

How to find someone that serves the same people as you do (05:33)

Common stumbling blocks for people wanting to do a joint venture (10:34)

What could you do today to start a strategic partnership? (16:29)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Is entrepreneurship the end goal or a means to an end?

In this part four episode of the Entrepreneurs Call Their Shots series, I've asked another set of driven entrepreneurs about their goals, action plans, and timeline at the LevelUp Summit.

Today, you'll hear from successful entrepreneurs about how they use their businesses to create a better work-life balance, start a movement, build communities, and more.

These entrepreneurs prove that there's more to entrepreneurship than just setting financial goals.

So listen in and learn from their experiences, get insights into their strategies, and be inspired to take action toward your goals.

Tune in now to learn more!

Key Takeaways:

Growing a business to multi-seven figures (00:59)

The real reason behind HL Pro Tools' too-good-to-be-true pricing (02:21)

Leveraging through lead generation and affiliate marketing (05:30)

How to win back your time and spend it with the people you love (14:05)

Building and scaling a brand with HighLevel (17:56)

How developers can build a community around HighLevel and maximize it (22:49)

On starting a personal movement and building a team (26:18)

Every entrepreneur's biggest why (29:49)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Are you currently overwhelmed in your entrepreneurial journey? This episode could give you that needed boost.

In part three of the Entrepreneurs Call Their Shots series, I've asked another set of entrepreneurs at the LevelUp Summit about their biggest business goals, whys, and how they plan on achieving them.

From scaling businesses to making a lasting impact, these agency owners get down and real on why they do what they do and how they leverage the HighLevel tool to take their businesses up a notch.

Listen in and get inside the minds of these go-getter entrepreneurs and learn how you, too, can profit more and win back your life.

Let's get started!

Key Takeaways:

Winning entrepreneurs on getting better at what they do (00:52)

On scaling up and outsourcing your business (04:45)

Creating a legacy through being of service to others (13:49)

How to get out of the day-to-day operations of your business (18:51)

#1 tip on how to dominate on Youtube (20:27)

Cardone Ventures on the importance of hitting targets (21:09)

What it feels like to be a household name? (26:52)

Building a business around a global community (29:41)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

If you thought last week's Marketing with Matt episode was great, you're in for a treat!  

In this episode, we have entrepreneurs talking more about how they're taking their businesses to the next level using our very own HighLevel Pro Tool. 

These entrepreneurs are living proof that with the right tools and strategies, you can achieve greatness in your business and help others do the same.

So listen in as I ask entrepreneurs to call their shots, how HL Pro Tool transforms businesses and lives, and what to expect when you leverage tech software for your agency.

Tune in now. You don't want to miss it!

Key Takeaways:

Introduction (00:00)

Leveraging SaaS for personal development (00:28)

How HighLevel software can help you and your customers' agencies (07:16)

On building a solid business exit strategy (11:54)

How does working with the right client and team correlate to success (15:01)

On getting back your life and freedom with entrepreneurship (21:20)

How to transition to pure SaaS (22:50)

How HL Pro Tools is impacting the franchising industry (23:27)

Things you never knew you could do with HL Pro Tool (24:11)

From digital to real estate investing (24:43)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

What are your goals as an agency? How do you plan on achieving them? What's your why?

These are the most frequently asked and probably the hardest questions in anyone's entrepreneurial journey.

So in this week's episode, I asked entrepreneurs to call their shots during our LevelUp Summit in Dallas, Texas, and we've got it all compiled just for you.

These entrepreneurs talk about building impactful businesses while living on their own terms, leveraging software to scale their businesses, and why being part of a community matters.

If you don't know how to approach your goals as an agency, then this episode will show you how entrepreneurs are knocking out their big hairy audacious goals.

Tune in now to learn more!

Key Takeaways:

Introduction (00:00)

On building impactful businesses for the community (00:17)

How to leverage tech to grow your business (06:00)

The importance of hiring and being surrounded by the right people (16:00)

Understanding the power of digital marketing (23:22)

The value of niching down and improving quality (31:34)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Do you feel the friction in your marketing strategies? Are your marketing efforts feel more unnatural to you? 

It all comes down to your personality type and doing things not aligned with your identity.

In this week's episode, I'll reveal the three different entrepreneurial personality types you probably didn't know. Moreover, I'll teach you the marketing approaches best suited to your personality type and how they'll propel you to succeed in your entrepreneurial journey.

So the next time you feel like quitting, think about your personality type and lean into marketing strategies that you are likely to enjoy and succeed with.

Tune in to find out more!

Key Takeaways:

Introduction (00:00)

Acknowledging your personality type (00:28)

Personality type #1 - The Artist (01:57)

Marketing types best suited for an artist (03:18)

Personality type #2 - The Commander (04:41)

Marketing activities for a commander type (06:11)

Personality type #3 - The Skydiver (09:56)

Marketing type for a skydiver (10:14)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

In the marketing world, there's this invisible hand that is either lifting or tearing down your brand, and this is your reputation. 

How powerful could your reputation be? What can you do to ensure that this invisible hand - your reputation - is building up your brand?

In this week's episode, Tyler and I sit down to talk about the power of online reviews and how to build a credible online reputation that influences people to pull out their wallets. 

I also explain what the law of reciprocity is, how you can take your prospects to promoters earlier on their customer journey, and the ninja hack in getting those most coveted golden five stars even without buying your product/service.

Let's jump right in!

Key Takeaways:

Introduction (00:00)

The invisible hand in your business (00:41)

Flywheel vs. Funnel (02:21)

The Law of Reciprocity (03:52)

Why you need evergreen referrals (05:40)

How to build up a reputation (08:05)

The effects of having a good online reputation (14:11)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

In times like these, where we have significant economic changes, it’s easier to accept that businesses aren’t growing because of a recession. But is it due to an economic downturn? Why are there businesses that still thrive even during these times?

In this week’s episode, Tyler and I sit down to talk about the real reason why your business isn’t growing. I also discuss the framework of how a business operates, what a bottleneck really is, and how to identify the part of your business that needs the most of your attention.

If you’re a business owner looking to grow your business by spotting the bottleneck but don’t know where to start, tune in now.

You don’t want to miss this one!

Key Takeaways:

Introduction (00:00)

What's going on in the world today? (00:25)

What is a bottleneck (03:11)

How improving a non-bottleneck creates inefficiencies (05:57)

Framework on how a business operates (08:32)

How to identify a bottleneck in a business (10:41)

Three big reasons why you're business isn't growing (19:16)

Practical tips on how to grow your business (21:19)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

--

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Are you growing your business through TikTok or Instagram but not building an email list?

Then you could be leaving a huuuuge money on the table!

With the popularity of social media, email marketing is considered a dead and long-forgotten marketing strategy for some business owners. But is it?

I’m here to tell you that building an email list could be the best thing you’d ever do for your business.

In this week’s episode of Marketing with Matt, we’ll be talking about…

- the power of a list 

- a back story on how I won $10K through an email campaign

- why you should build an email list

- how to build and grow an email list

- plus so much more!

If you want to master list building in less than 30 minutes and get your business in front of your targeted audience, then tune in to this episode.

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

It’s about getting in front of the traffic (00:45)

The three different types of traffic (02:03)

Benefits of having a list (04:10)

Email List building tips (05:26)

How I made $10K by sending an email (09:00)

How to grow a list (12:06)

Email ideas you can send to your list (15:13)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Book a consultation call with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

–

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Welcome to the first episode of Marketing with Matt! I'm Matt Deseno, founder of multiple award-winning marketing and sales businesses, teacher, and a family man.

For more than ten years, I've built businesses from the ground up and helped other businesses market in a people-focused way.

And in today's episode, my good friend Tyler and I will talk about…

- why I started this podcast and what's in it for you

- my first marketing initiative that changed my life

- what is margin, and how can you achieve one

- and a whole lot more!

If you're a business owner looking to leverage the power of marketing and take control of your business and life, stick around, as I'll share with you the things I've learned for the past decade so you won't make the same mistakes as I did.

Let’s get started!

Key Takeaways:

Introduction (00:00)

Marketing with Matt's big why (00:42)

What does it mean to have a margin? (02:00)

Building a 9-digit portfolio (06:25)

From being a freelancer to an entrepreneur (09:48)

My first marketing initiative (13:54)

Episode wrap-up (16:57)

Additional Resources:

- Get your 14-day FREE trial of HighLevel here

- Book a consultation call with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

–

Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales so they can profit more, and work less.

Follow us on your favorite podcasting platform so you never miss an episode!

Are you trying to figure out how to profit more while working less?

Then you've found your new favorite podcast! Because this is the question I've been trying to answer as well.

My name is Mat Deseno, and over the years, I've built several award-winning marketing businesses across different areas of the industry. And in the process, I've had to reinvent my answers to this simple yet remarkably tricky question. How do I make more money while winning back my free time?

On this podcast, I'm going to share as much as I can to help you answer this question for yourself. So if you’re an entrepreneur or business owner looking to create more margin in your life and business, you’re in the right place!