How Strategic Brand Positioning Determines Your Pricing Potential

Creating a robust brand requires more than just a catchy tagline or logo. It involves careful consideration of how customers perceive you and how much they’re willing to pay you. But perception is rather complicated–it varies from person to person.

That’s why it’s important to think about your brand positioning strategically. But how do you exactly position your business in a way that allows you to charge a premium?

In this episode of Marketing with Matt, we’ll dive into business and market positioning strategy. I’ll explain the concept of pricing and value in marketing (what you can learn from selling potatoes!), how to position your product so that people want to buy it, and more examples for agency owners to learn from.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

The creative and offers fatigue (00:28)

Pricing and value in marketing (01:29)

Sell people what they want to buy (04:26)

Two common marketing positioning flows (07:49)

What agency owners can learn from ClickUp (15:29)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

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