What I Learned From Codie Sanchez on the True Power of Proximity

Proximity, in general, is defined as “being close" in space, time, or relationship. In marketing, proximity is one of the fastest ways to supercharge your campaigns. 

However, some people haven’t really capitalized on the true power of proximity and what it can do when used strategically in marketing campaigns.

So, in this week’s episode, I’ll share the lessons I’ve learned from Codie Sanchez and how important proximity is to marketing. I’ll talk about the difference between geographical and relational proximities, their pros and cons, and some insightful marketing strategies when leveraging the power of proximity.

Let’s get started!

Key Takeaways:

Introduction (00:00)

What I realized from Codie Sanchez’s Venmo Challenge (00:35)

Geographical vs. relational proximities (02:06)

The advantages of building up a relational proximity (03:15)

The truth about proximity (05:57)

On human psychology and proximity bias (06:57)

Marketing campaign tips when using proximity (07:35)

Episode wrap-up (09:12)

Additional Resources:

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

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