Bing Rollout of Bid Modifiers: How to Plan For The Rollout

Recently Bing announced they are going to roll out bid modifiers for devices such as AdWords hash removal devices.

With thiscompatibility with AdWords enhanced campaigns,willenable advertisers on Bing Ads to easily import AdWords campaigns into Bing Ads while still preserving flexibility around device targeting.

Brad discusses the changes with returning guest, gyro Search Supervisor Melissa Mackey.