Midwest Account Director of 3Q DigitalJoe Kerschbaumtalks about some of his favorite changes in the PPC space. Joe discusses the big changes in the retail space from PLA or Product Listing Ads to Shopping Campaigns, variation match changes, affinity targeting and more.

Joe Kerschbaum, the Midwest Account Director of 3Q Digital, talks to Brad Geddes about all of the PPC changes in both AdWords and Bing. In part 1 of this interview they discussad customizers, callout extensions and more.

SEO and sportfishing experts Todd Mallicoat and Charles Ellis are back discussingSEO Strategies,as well asthe challenges coming from the Google Panda, Penguin and Hummingbird algorithm updates.

Navigatingthe latest Google Algorithm Updates,what you should be thinking about and what kind ofSEO Strategies you should implementingas Brad welcome a couple of SEO and sportsfishing experts,Todd Mallicoat and Charles Ellis.

Looking at some of the Advanced features of the Bing Ads platform are looked at as  Brad welcomes back  Bing Ads Evangelist John Gagnon.  John returns to followup his part 1 discussion on the basics on what you need to get started using Bing Ads.

LearnWhy You Should Use Bing Adsas Brad welcomes Bing Ads Evangelist John Gagnon in a two-part interview about why it is different that other ad platforms and what you need to get started using Bing Ads.

Local Marketing Challenges: Single Location to Multi-Location Visibility as Brad welcomes back Mike Blumenthal, the co-founder of LocalU and Founding Partner for GetFiveStars.

?Challenges Surrounding Local Advertising and Marketing as Mike Blumenthal, the Founding Partner at GetFiveStars.com, helps us to navigate through the challenges.

Personal branding can help your reputation, your companies reputation, and can lead to a lot of positive gains such as new clients, larger salaries, and new opportunities. Brad welcomes back Mel Carson to Exploring the Possibilities of Personal Branding.

Talking Personal Branding as Brad speaks with Former Microsoft Advertising Evangelist Mel Carson. Mel left Microsoft in 2012 to start Delightful Communications, which helps businesses and executives successfully apply marketing strategies that focus on Social Media, Digital PR and Personal Branding.

Discover What You Need to Know to Get Started with RLSAs as Brad continues his conversation with Rebekah Schelfhout, the Group Head of Search, and Alistair Dent, the Director of Paid Media, from Periscopix.

Talking Retargeting and Remarketing Lists for Search Ads (RLSA) as Brad speaks with Alistair Dent, the Director of Paid Media at Periscopix and Rebekah Schelfhout, the Group Head of Search at Periscopix.

Growing The Paid Search Community and Engaging Influencers as Brad continues his conversation with Matthew Umbro, the Founder of PPCChat. Matthew discusses how he has worked to bring the paid search community together and how those same people helped him in his cause.

Social Networking with the Paid Search Industry is examined with Matthew Umbro, the Founder of PPCChat. PPCChat is a weekly Twitter chat that brings together PPC specialists and online marketers across the world.

Recently Bing announced they are going to roll out bid modifiers for devices such as AdWords hash removal devices.

With thiscompatibility with AdWords enhanced campaigns,willenable advertisers on Bing Ads to easily import AdWords campaigns into Bing Ads while still preserving flexibility around device targeting.

Brad discusses the changes with returning guest, gyro Search Supervisor Melissa Mackey.

How You Should Be DoingCompetitve Analysis and Competitive Intellgience asMike Colella, founder ofAdbeat, whotalks to Bradabout using competitive intelligence in advertising as an advantage for your startup or internet business.

Getting Strategic With You, The Client and The Search Engine or Marketing Channel as Brad continues his conversation withMatt Van Wagner, the president of FindMeFaster, a regular conference speaker, a humanitarian, and the technical editor for the 2nd & 3rd editions of Advanced Google AdWords.

Brad welcomes Matt Van Wagner, the president of FindMeFaster, a regular conference speaker, a humanitarian, and the technical editor for the 2nd & 3rd editions of Advanced Google AdWords. They discuss cause marketing, how to make a profit and yet still do good for the world, dealing with feature creep and scope issues, how to fire a client and still end up on good terms and more.

More Retargeting and Remarketing for ROI asOx Optimal founder Rob Sieracki and analyst Nick Morgan are back discussing ways of using remarketing to get a return on your overall investment from your spend.

Retargeting and Remarketing for ROI asOx Optimal founder Rob Sieracki and analyst Nick Morgan discuss ways of using remarketing to get a return on your overall investment from your spend.