Ryan Wood - CALA

45m | Jan 26, 2020

CALA is the world's first fashion house technology that makes it easy to design, produce, and deliver fully-custom apparel. Ryan brings a ton of premium design expertise as the first principal designer at one of Silicon Valley's most adored startups, Superhuman.

CALA offers design assistance, material sourcing, and sampling. With powerful features like in-app notifications, task management, and real-time commenting — so you can maximize productivity in the studio or on the go. Whether you're looking to screen print tees or embroider evening wear, CALA offers you the couture approach of the best fashion houses with the manufacturing capability and speed of the largest mass-market players.

Tech Stack: TypeScript, node.js, React, and PostgreSQL


Notion: Internal process documentation and personal notes/ideation

Typeform: PMF/NPS survey results and internal product feedback

Airtable: Tracking feedback and customer profiles

Webflow: Marketing/landing pages

Figma: All things digital design

Linear: Issue tracking and prioritization

**** Sourcing inspiration and moodboard creation

You can find Ryan below:

With terabytes of ❤️

- Dan

Makers Weekly