In this heartwarming episode of Studio L7, host Finnegan delves into the artful and fulfilling world of product photography. Titled "Capturing Success: The Bright Side of Product Photography as a Career," Finn shares insightful tales from the front lines, blending personal anecdotes with professional wisdom. Discover how product photography is not just about snapping pictures; it’s a creative journey that melds passion with practicality. From the intricacies of lighting and composition to the joy of storytelling through imagery, Finn unravels how this niche can be a source of artistic satisfaction and financial stability. Listeners will come away with a deeper appreciation for the craft and perhaps a sparked interest in pursuing product photography themselves. Tune in to uncover how capturing the essence of objects can turn into a lucrative career path that supports your family and fuels your creative spirit.

Studio L7. Today, we're going to dive into a topic that's been on my mind lately: the absolute necessity for major corporations to evolve their content production strategies. You know, it's not just about keeping up with the times; it's about survival in this fast-paced digital world.

So, why is it crucial for these big companies to revamp their content approach? Well, let's think about how we consume media today. It's all about instant access, engaging visuals, and, most importantly, a personal touch. Gone are the days when traditional marketing could cut it. Now, it's all about creating content that resonates on a personal level—content that tells a story and builds a connection.

Welcome to another insightful episode of "Studio L7," In today's episode, we delve deep into the dynamic world of User-Generated Content (UGC) and brand partnerships. Whether you're a budding content creator, a seasoned photographer, or a passionate marketer, this episode is tailored just for you.

Experience and insider tips on how to effectively pitch to brands for UGC and brand deals. This episode is packed with actionable advice, including:

Understanding the Essence of UGC and Brand Collaborations: Discover the power of authentic content in building genuine connections between brands and audiences.

#StudioL7 #ContentMarketing #BrandPitching #UGC #PhotographyTips #MarketingStrategies #Podcasting

Hey there! So, let's chat about B2B content marketing. You know, it's kind of a big deal for brands that want to really make a mark in terms of sales, getting noticed, and hitting their marketing targets. Think of B2B as businesses selling cool stuff to other businesses. This could be anything from software, legal advice, to keeping an office nice and tidy. It's different from B2C, where you're selling directly to customers, like someone buying a pair of sneakers for themselves.

Content marketing in the B2B world is all about strategies and tricks to persuade companies and the big decision-makers to buy into your product or service. It's way more than just making a sale; it's about building a relationship. And let's bust a myth here: B2B marketing doesn't have to be boring. Not at all!

The thing is, selling to businesses is a bit more complex than selling to a regular customer. It's not like impulse buying a bag of chips at the grocery store. Businesses take their time, they compare, ask questions, and might want to see a demo. This is where great content marketing comes into play.

You've got to really get to know your audience. What do they want to know? What problems are they trying to solve? Once you've got that down, you can start brainstorming some cool content ideas. This could be anything from helpful blog posts, search engine-friendly articles, engaging podcasts, to killer videos. And don't forget about stuff like case studies or testimonials to give your sales team a boost.

Also, diving into the world of SEO, making the most of social media, and even starting a podcast can really level up your B2B content game. Remember, it's all about educating, engaging, and entertaining your audience. Keep things organized with a content calendar, and don't just sit on your content - spread it far and wide! By understanding your audience (tools like SEMrush can be super handy here), and getting creative with your content, you can totally change the game in B2B marketing. It's all about making your brand stand out and showing that B2B doesn't have to be a snooze fest.

Podcast Episode Description:

How to Start a Podcast for UGC

User-generated content (UGC) is becoming increasingly popular, and for good reason. It's authentic, relatable, and engaging. And now, you can start your own podcast to share your UGC with the world.

In this episode, we'll talk about how I got started in UGC.

Welcome to the unproduced series of Studio L7, where we celebrate the raw, the unedited, and the authentic. In this latest episode, we've changed our mics audio stack to give you a more natural sound, less polished and more truthful, matching the essence of our unproduced series. We dive deep into the realm of self-belief, confronting the 'Debbie Downers' and 'Naysayers' who often challenge our creative ambitions. Our host, Bigbobby, shares his journey of grappling with doubt and discovering that our most significant obstacles are often self-imposed. Join us for an inspiring conversation that encourages all creators to persevere through the negatives, to keep capturing those unique moments, and to let nothing dampen your creative spirit. Because, at the end of the day, we're not doing this for the naysayers - we're doing this for us.

Ready to release your podcast into the wild? Join your host, Bigbobby, on Studio L7 as we navigate the maze of podcast distribution. From choosing the perfect hosting platform to landing in all the right directories, we've got you covered. We're chatting about everything from the 'Big Boys' of the podcast world to the importance of engaging with your audience. Think of it as the survival guide to getting your podcast out there, all with a sprinkle of humor and a dash of fun. So, sit back, relax, and let's conquer the podcasting world together. It's time to let your audio masterpiece shine! Tune in now

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Welcome to another exciting episode of Studio L7, where your favorite host, Bigbobby, peels back the curtain on his creative process. Today, we're getting an exclusive, insider's look into how Bigbobby navigates the wild world of content creation with a little help from his digital sidekick, ChatGPT. 

But, hold your horses! No, ChatGPT isn't writing Bigbobby's content. Our host is much too unique and hilariously humorous for any bot to replicate. Instead, ChatGPT plays the role of the ever-reliable grammar nanny and a pro at arranging thoughts into a sensible order. 

Join Bigbobby as he takes you on a rollercoaster ride through his content creation process, from idea generation to final proofreading. Learn about his love-hate relationship with grammar and how ChatGPT helps keep things grammatically civil.

Whether you're a content creator or just a fan of Bigbobby's wit and humor, this episode is packed full of laughs, wisdom, and insights you won't want to miss. 

Did you enjoy today's episode? Want to hear more about Bigbobby's adventures in the realms of photography, podcasting, field recording, and B2B filmmaking? Don't forget to subscribe to Studio L7 on your favorite podcast platform! And, hey, why not share this episode with a friend? It could be the best thing they listen to all week! Remember, creativity is contagious, so let's start an epidemic.

In this illuminating episode of Studio L7, Bigbobby turns his lens towards a topic that often falls in the blind spot of many businesses - Employee Training and Retention. It’s a deep dive into the challenging conundrum of how to train your employees so well they could leave, but treat them so well they won't want to. With his unique blend of humor, Bigbobby compares this to the fine art of capturing a breathtaking yet personal photo. He uses photography metaphors to explore the concepts of talent development, workplace environment, and employee engagement. The episode features insightful advice with a touch of humor, making it a must-listen for managers, business owners, or anyone who's interested in nurturing a harmonious, productive work environment. So, buckle up and get ready to develop your employee skills, frame by frame.

Get ready for another thrilling episode of Studio L7 with Bigbobby! In this episode, we turn the spotlight onto a remarkable blog post about the exciting world of B2B video marketing. Join Bigbobby as he navigates the peaks and valleys of this cinematic landscape - from the wild west of social media to the glitz and glamour of industry awards.

In this episode, you'll discover:

• Why LinkedIn is your B2B Oscar.
• How Twitter, Facebook, and Instagram can steal the B2B show.
• The magic of email marketing in enhancing viewer engagement.
• How to roll out the red carpet for your B2B video at industry awards.
• The role of SEO as a method actor in your B2B video marketing.
• The power of partnerships in expanding your reach and enhancing credibility.

This episode is jam-packed with humorous analogies, making the complex world of B2B video marketing an entertaining saga. Get ready to laugh, learn, and leap into action!

Call to Action:

If you enjoyed this episode, be sure to subscribe to Studio L7 for more insights into photography, podcasting, field recording, and filmmaking in the B2B world. And hey, why not share this episode with your friends and colleagues who could use a little B2B marketing magic? Remember, in the world of B2B content, sharing is caring!

Stay tuned for our next episode, where we’ll brave the horror movie that is "Not Tracking Your Video Metrics" - trust us, you won’t want to miss it! Keep those cameras rolling and the mics on. Until next time, this is Bigbobby, signing off.

On this special episode of Studio L7, your friendly neighborhood host Bigbobby gets all geeky and glamorous with anamorphic lenses. Tune in to unlock the secrets of these magical devices and discover how they can take your B2B film from 'boring' to 'blockbuster'.

We kick things off with a basic understanding of what anamorphic lenses are, but not without adding a touch of humor to it. And, of course, we explain why the topic of anamorphic lenses isn't as intimidating as it sounds.

Next, we delve into the science and art of these lenses, breaking down how they work. We touch on cylindrical optics and image distortion, and trust us, it's a lot more exciting than it sounds!

We then explore why these lenses matter for B2B filmmakers. It’s not just about the fancy flares or depth of field, it's about enhancing the storytelling element of your content. To highlight this, we walk you through a real-life case study from Spectre Corp's latest data analytics software launch video.

However, it’s not all smooth sailing with these lenses. We also discuss some of the challenges that come with using anamorphic lenses, from costs to learning curves, and share some tips on how to overcome these hurdles.

So whether you're a budding filmmaker or a seasoned professional, this episode is packed with insights that will help you see your work in a whole new light.

Listen now and transform your B2B films into widescreen wonderlands!

In this heartfelt and humorous episode of Studio L7, your host Bigbobby delves into the reason behind our bite-sized podcast episodes. Drawing from his experiences and using a heavy dose of humor, he explores why Studio L7 has shifted from the traditional lengthy podcast format to offering short, easily digestible episodes for busy content creators.

We journey down memory lane as Bigbobby introduces us to Charlie, a content creator on a tight deadline, and illustrates why our shorter podcasts are a blessing for folks like him. Tune in to hear how Bigbobby believes short podcasts are the espresso shots of the podcasting world, potent and efficient!

In a world where less is often more, Bigbobby argues for the potency of compact information. He shares the story of how a quick five-minute podcast from Studio L7 became a lifesaver for a friend who was new to field recording.

Finally, we discuss the opportunities that short podcasts offer, with the chance to cover a variety of topics in each episode, ensuring there's always something for everyone. This episode is an insightful look at the philosophy behind the structure of our podcast, making it a must-listen for our dedicated listeners and new joiners alike!

Don't forget to tune in for your regular doses of photography, podcasting, field recording, and B2B filmmaking wisdom, served up bite-sized by your favorite host, Bigbobby. Keep clicking, keep recording, and keep creating with Studio L7.

In this episode, Bigbobby takes you on a journey into the digital jungle of the Amazon Affiliate Program. If you've ever thought about making money by recommending your favorite products, then this episode is for you. Get ready to laugh, learn, and even dance a little!

Key Points Discussed:

1. Identifying Your Niche: Bigbobby discusses the importance of choosing a niche that you're passionate about. Whether it's 'vegan hair care for hamsters' or 'left-handed gardening tools,' there's a niche out there for everyone!
2. Creating a Website: Learn how to broadcast your love for your niche to the world with a website. Bigbobby eases your fears about website building, highlighting user-friendly platforms like Wix and Wordpress.
3. Joining the Amazon Affiliate Program: This segment walks you through the process of joining Amazon's Affiliate Program, and it's not as daunting as it seems. Bigbobby guides you through the 'friendly neighbor chit-chat' that is the application process.
4. Choosing Products to Promote: Here, Bigbobby emphasizes the need to choose products that align with your niche and will genuinely interest your audience, no matter how peculiar they might be. 'Chicken-flavored toothpaste for dogs,' anyone?
5. Content Creation: This segment delves into the nitty-gritty of content creation. From writing in-depth reviews to creating engaging blog posts, learn how to promote your products by selling a lifestyle.
6. Traffic Generation: Learn how to drive traffic to your website using SEO strategies, social media promotion, email marketing, and more. Skywriting, unfortunately, not included.
7. Making Money and Doing the Happy Dance: The most rewarding part of the journey is when you start making money. Bigbobby encourages a celebratory dance, but don't scare your pets!

If you enjoyed this episode, don't forget to subscribe, share, and leave us a review wherever you get your podcasts. Your feedback helps us improve and grow. Until next time, keep exploring!

Recommended Resources:

• Amazon's Affiliate Program
• WordPress Website Builder
• Wix Website Builder

Note: All products and niches mentioned in this podcast are purely hypothetical and intended for entertainment purposes. Always conduct thorough research before committing to any niche or product for affiliate marketing.

In this entertaining episode of Studio L7, Bigbobby delves into the humorous yet surprisingly efficient world of AI-generated B2B content. Grab a cup of coffee and join him as he explores:

• The role of AI in B2B content creation: Discover the advantages (and hilarious pitfalls) of having a tireless machine crafting content. No need to worry about Monday blues or writer’s block!
• The Keyword Obsession: Laugh along as Bigbobby describes how AI can get over-enthusiastic about keywords, often using them to the point of overkill. Machine learning has never sounded so repetitive!
• Dealing with Jargon: Ever wanted to sound like a bona fide tech guru? Bigbobby discusses how AI's love for technical terms can transform your content into a complex tech manual, leaving readers in a state of bemused confusion.
• The Human Touch: Despite its quirks, AI has the potential to revolutionize your B2B content creation process. Learn how to leverage AI to handle the grunt work, freeing you up to add the much-needed human element to your work.

Sit back, relax, and prepare to see AI in a whole new light. After all, it's not every day you get to hear about robots writing scripts!

Welcome to another engaging episode of Studio L7 with your host, Bigbobby. Today, we're unraveling the debate that's gripped the podcasting world – to script or to freestyle?

Bigbobby dives into the chaos and creativity that comes with each style, painting a vivid picture with his trademark humor. He explores the importance of planning and preparation for delivering a story that resonates and remains focused, using his own wacky tales as examples.

We chat about:

• The good, the bad, and the confusing aspects of freestyling your podcast
• The virtues of having a roadmap: the potential of scripts in creating compelling narratives
• Bullet points: the perfect hybrid between freestyling and scripting
• Tips and tricks to avoid sounding robotic when using a script
• The impact of preparation on post-production and editing
• A sprinkling of personal anecdotes, including a questionable breakfast choice and a grumpy squirrel standoff

If you're keen on making your podcast a balance of structured spontaneity, this episode is for you. You’ll walk away with a fresh perspective and some handy tips on how to craft your podcast episodes, plus a few good laughs!

Remember, the art of a great podcast lies in a dash of planning, a sprinkle of spontaneity, and a whole lot of passion. Tune in and embrace the chaos!

Dragging Dinosaurs into the Digital Age - A Tale of Tears, Tantrums, and Triumphs

Greetings from Bigbobby of Studio L7, fellow lens lovers! Gather round, because have I got a story for you today. It's a classic tale of a humble photographer, a gargantuan task, and a company that still thought Myspace was a cutting-edge marketing tool. And yes, you guessed it, the protagonist in this tale is none other than yours truly.

Let me set the scene. I'd just accepted a position with DinoCorp Inc. – an aptly named company where typewriters clacked, faxes whirred, and any talk of digital transformation was as welcomed as a lens flare in a moody portrait. But being the optimist, I thought, "Hey, Bigbobby, how hard could dragging a company into the 21st century possibly be?" Famous last words, my friends, famous last words.

Now, if you’ve ever tried telling a black-and-white film aficionado about the joys of digital photography, you might understand my plight. Their eyes glaze over, they start mumbling about 'the good old days,' and you can almost see their souls making a beeline for the nearest exit. That was pretty much every conversation I had for the first few weeks at DinoCorp.

I mean, I tried everything - PowerPoint presentations (which they loved because it was just one step removed from the overhead projector), impassioned speeches during staff meetings (where I managed to induce a collective coma), and even one-on-one 'digital' coaching sessions (where I discovered an uncanny number of staff were allergic to screens... who knew?)

I could see my noble mission teetering on the brink of failure. The dark corridors of DinoCorp started to feel like a Silicon Valley black hole. But then, a lightbulb moment. All the misguided attempts at persuasion had made me overlook the one thing we creatives know best - the power of storytelling.

I decided to shift my strategy. Instead of focusing on what the company could gain from digitizing, I turned my attention to what they were missing out on. If there's anything we hate more than change, it's the fear of missing out, am I right?

First, I showed them how the world was passing us by. How other B2B companies were harnessing the power of social media, podcasts, YouTube videos, and viral TikToks (I had to explain what 'viral' meant and no, it wasn't a type of disease) to connect with customers and rake in business.

Next, I gave them a taste of our own digital potential. I started an unofficial DinoCorp Instagram account and began documenting our daily life, quirky traditions, and the heartwarming camaraderie that made the company unique. The account started to gain followers and the first time a customer mentioned it, you could see the light of understanding dawning in my colleagues' eyes.

And then, the coup de grace. I decided to record a podcast (shamelessly plugging Studio L7 here), where I interviewed the employees - from the CEO to the janitor. This was a masterstroke if I say so myself, because it did two things - it put a human face to the company and gave everyone involved a stake in the digital transformation.

With these simple moves, the company began to thaw. Conversations about digital transformation started becoming less about the fear of the unknown and more about the excitement of new possibilities. In other words, they were finally starting to get it.

But let me tell you, the battle was just beginning. Just because they got it, didn't mean they were ready for it. But that's a story for another day, and another cup of coffee.

And so, dear readers, if you ever find yourself in the seemingly impossible mission of dragging a company into the 21st century, remember this. It’s not about the technology. It’s not about the shiny new tools. It’s about the story. It's about showing them the world they're missing out on, involving them in the journey, and giving them a taste of the future they could own.

This has been Bigbobby from Studio L7, signing off and wishing you the best of luck in your modernization quests. Stay tuned for more tales of digital triumph and tribulations. And remember - no matter how hard it seems, the story always has the power to change the ending.

Until next time, keep those shutters clicking and those podcasts rolling!

Show Notes:

In this insightful episode of Studio L7, your amiable host, Bigbobby, takes on the daunting question – "How do I find a good job?" We're not just discussing job hunting strategies here, folks. We're delving into how to align your career with your passion, just like finding your niche in the vast realms of photography, podcasting, and filmmaking.

Join Bigbobby as he breaks down the journey to a fulfilling job into three essential steps – identifying your passion, finding your focus, and getting the right exposure. Yes, we're using photography analogies to navigate the career landscape, and trust us, it's more fun than it sounds!

Discover how you can pursue what you love, zoom in on your niche, and monetize your passion. Bigbobby shares some valuable tips and a generous dose of humor as he demystifies the path to finding a job that checks all the right boxes.

Don't miss this episode packed with advice, anecdotes, and analogies that will leave you with a fresh perspective on your job search. As always, remember to keep shooting, keep recording, and keep creating! Tune in now!

In this entertaining and insightful episode of Studio L7, your host, Bigbobby, brings a fresh perspective to the age-old question - "What is a good job?" We're not talking about job titles or salaries here, folks. We're talking about the ultimate work-life balance, the delicate interplay between monetary gain and personal fulfillment.

In true Bigbobby style, he weaves in our beloved world of photography, podcasting, and B2B filmmaking into this lively discussion, drawing parallels between your job and your creative pursuits.

Dive into this episode as we explore the two schools of thought - the "Wallet Watchers" who prioritize earnings, and the "Soul Searchers" who prioritize passion. Will we reach a consensus, or will we agree to disagree? One thing's for sure - you'll come away with a new perspective on what a good job can mean to you.

Get ready for a few laughs, a couple of revelations, and a ton of food for thought. And remember, a good job is not just about paying bills, but also making your heart sing. Tune in now to kickstart your journey towards finding that perfect balance!

Don't forget to share your thoughts, suggestions, or your own stories. Reach out to us on our social media channels. As always, keep shooting, keep recording, and keep creating!

In this off-the-rails episode, Bigbobby takes you on a rollercoaster ride through a typical day in the world of B2B Filmmaking. Forget Hollywood glamour and instead, buckle up for corporate jargon, caffeine, spreadsheets, and the unexpected charm of office filmmaking.

• We dive headfirst into a 5 AM start, where the terror of project deadlines plays out with the "Jaws" theme alarm tone.
• Hear about the ultimate breakfast of champions, aka pot number one of coffee, and the pivotal role it plays in fuelling a filmmaker's day.
• Bigbobby details the thrilling process of tackling spreadsheets at 7 AM. Who knew business strategy could be as intricate as a script?
• We explore the maze of a client meeting, filled with business lingo and imaginary film translations. Spoiler alert: The client is always the hero with a secret weapon.
• Then we venture into the art of storyboarding, which proves to be a surprising blend of corporate and creative worlds. 'Synergy' becomes 'alien invasion' - need we say more?
• Discover how to juggle a video call meeting over a syrup-smothered pancake brunch, all while discussing business targets.
• Find out what happens when the office space transforms into a film set, complete with reluctant actors and a heroic account manager. Beware of the Bond impression!
• Revel in the magic of the 'golden hour' where ordinary office buildings transform into something cinematic, and fluorescent lights become the bane of existence.
• Join us for the wrap-up as we return to the quiet humdrum of normal office life, and our filmmaker retreats to review the footage. Outtakes galore!
• Finally, we bid adieu with a salute to the buzzing creativity of B2B filmmakers, who find their pillow thoughts punctuated with fresh ideas and an ever-ready coffee machine.

Stay tuned for more insights, laughs, and tales from the wacky world of creativity with Bigbobby on Studio L7. As always, keep capturing the story!

Welcome back to Studio L7, your favorite spot to learn all about photography, podcasting, field recording, and filmmaking in the B2B world. In this lively episode, we're venturing into an unexplored topic: The use of photography in B2B content marketing.

Our host, Bigbobby, sets the stage with an engaging discussion on the often underestimated power of imagery in the world of B2B content marketing. With his trademark humor, he paints a vivid picture of why photos are becoming an essential part of this corporate landscape.

As we dive deeper into the episode, we explore the transformative power of a single well-captured image in a business meeting. Discover how the right photograph can captivate the attention of even the most distracted audience and stir their interest in the most unexpected ways.

The episode also emphasizes the importance of playing with angles, filters, and contexts. We're not just talking about taking nice pictures - it's about making even the most mundane office scenarios look compelling. Get ready for some unique insights into the art of capturing the perfect shot of someone engrossed in their work and the surprising emotional depth it can evoke.

However, it’s not all about aesthetics. Bigbobby stresses the role of photography as a storytelling medium in B2B marketing, as a way to showcase your brand’s personality and culture. In our screen-dominated era, establishing a human connection is more important than ever, and photography is one powerful tool to achieve that.

As we conclude, we are reminded that even a simple photograph can make or break your content's effectiveness. So, it's a call to action for all businesses - invest in good photography, because the only thing worse than a dull office photo is a badly taken dull office photo.

Stay tuned for the next episode where we'll explore how field recording can spice up your B2B content. Remember, in the world of B2B, a picture could indeed be worth a thousand contracts!