How Can a Podcast Help Your Business? | with Terryl Humphrey | Ep # 446

If you’re wondering how a podcast can help your business, it can give you a platform to build trust, start relationships, create valuable content, and give people a way to learn more about you.

In this episode of the Failure Is Knowledge Podcast, I talk about why I believe your podcast is more valuable than you may realize.

Over the last half a decade, we’ve produced over 893 podcast episodes while helping 30 entrepreneurs launch their podcast in a short span of time.

One of the biggest things I’ve learned is that podcasting is not just about recording content.

Your podcast gives people space to share their story.

It gives you an opportunity to listen.

It gives you an opportunity to learn.

And it gives you a way to start relationships with people you may not have connected with otherwise.

In this episode, I break down three things:

Why you should lead with value

Why you have to develop your platform

Why you have to put time into your podcast

I also share how podcasting has helped me connect with entrepreneurs, executives, CEOs, athletes, business owners, and other leaders over the years.

Your podcast can become a way for people to research you, listen to you, understand what you do, and learn more about your business.

The media you create today can also continue introducing you to people later.

That is why I said during this episode:

“Media never dies.”

If you’re a business owner thinking about starting a podcast, do not only look at the podcast as another piece of content you have to create.

Think about the platform you are building.

Think about the relationships you can establish.

Think about the trust you can build.

And think about the value you can create.

If you’ve been thinking about launching your podcast and you’re ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We’ll talk about where you are right now, what you’re looking to create, and how we can help you record, edit, produce, and publish your podcast.

You can schedule your FREE 15 Minute Podcast Strategy Call using the link in the description.

https://calendly.com/fik-/strategy

And if you’re not ready for a call yet, I’ve also included our FREE Podcast Launch Checklist below to help you get started.

https://www.failureisknowledge.com/podchecklist

Don’t be afraid to fail because Failure Is Knowledge.