If you're trying to figure out how to turn a podcast into a business, one of the biggest things you need to understand is that creating episodes is only one part of it. You also need to know who you're serving, what problem you're solving, what you're offering, and what you're charging.

After producing 893 podcast episodes, I've learned that being able to podcast and understanding the business of podcasting are two different things.

For a long time, I knew how to have conversations. I knew how to ask questions. I knew how to record content.

What I didn't understand was the business behind it.

In this episode, I talk about what changed when I started focusing more on the customer instead of only focusing on my podcast.

I also talk about:

• Why your podcast can be only step one

• Why having an offer matters

• What business owners told me they struggled with

• Why having equipment doesn't mean someone will actually start

• What I learned from trying to charge people to come onto my podcast

• Why I had to become comfortable putting prices on my services

• How talking to customers changed the direction of Failure Is Knowledge

• Why I'm expanding into podcast recording, event testimonials, and speaking engagement recordings

If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast.

You can schedule your FREE 15 Minute Podcast Strategy Call using the link in the description.

Schedule your FREE 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

And if you're not ready for a call yet, I've also included our FREE Podcast Launch Checklist below to help you get started.

Join the podcast webinar

https://www.failureisknowledge.com/podcastwebinar

Subscribe to the channel.

And lastly, don't be afraid to fail because failure is knowledge.

If you're trying to figure out how to grow your podcast audience, one thing I've learned is that you don't always know who's listening. 

People can find your podcast today, months from now, or even years after you publish an episode.

In this episode, I talk about what I've learned after producing over 893 podcast episodes and why I had to change the way I looked at podcast growth.

I used to wonder why people weren't responding, commenting, or telling me they were listening. Then people started coming up to me saying they had seen my content and listened to the podcast.

That helped me realize there is always a new listener.

But people cannot find you if you never put yourself out there.

I also talk about what happens when you start becoming more visible, including dealing with negative comments, publishing consistently, using different platforms, and learning how your podcast connects to your business.

We also get into the business side of podcasting.

If you want to make money from your podcast, you have to think about what you're going to offer, what you're going to sell, who you're helping, how you're going to follow up, and how you're going to deliver.

This episode is for podcasters and business owners who feel like people aren't listening or their podcast isn't growing fast enough.

One episode doesn't have to generate all of your listeners.

Keep putting yourself out there so the next person has an opportunity to find you.

If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

https://calendly.com/fik-/strategy

We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast.

Schedule Your FREE 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

And if you're not ready for a call yet, I've also included our FREE Podcast Launch Checklist to help you get started.

Get the FREE Podcast Launch Checklist

https://www.failureisknowledge.com/podchecklist

Lastly, don't be afraid to fail, because failure is knowledge.

How do you create a podcast system for your business? It starts by putting a routine, habit, and process around what happens before, during, and after you record.

In this episode, I talk about how I struggled with consistency when I first started podcasting and how recording consistently eventually helped me develop a routine.

But the system goes beyond recording.

I talk about scheduling guests, using reminders, getting people to show up, recording, editing, publishing, following up, serving customers, and finding a way to generate revenue from your podcast.

After producing 893 podcast episodes, I've learned that podcasting is not just about pressing record. There are things happening before the recording, during the recording, and after the recording.

You don't have to podcast every day either.

If you're going to publish once a month, publish once a month. If you're going to publish twice a month, publish twice a month. The important part is finding a rhythm you can continue.

This episode is for business owners and podcasters who want to become more consistent and start operating their podcast with more structure.

If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast.

You can schedule your FREE 15 Minute Podcast Strategy Call using the link in the description.

Schedule Your Free 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

And if you're not ready for a call yet, I've also included our FREE Podcast Launch Checklist below to help you get started.

Get the Free Podcast Launch Checklist

https://www.failureisknowledge.com/podchecklist

How do you improve your podcast? Start by becoming your first listener, paying attention to what you are creating, and making adjustments based on what you experience.

When I started podcasting, I thought nobody was listening. I thought my podcast was not working. What I forgot was that I was listening.

That changed how I started looking at my podcast.

In this episode, I talk about why you need to experience your podcast like a listener and customer. 

I also explain why I continue changing my cameras, communication, content, titles, thumbnails, offers, and the business behind the podcast.

After producing 893 podcast episodes, I am still learning and making adjustments.

In this episode, we talk about:

• Why you should be your first podcast listener

• How to think about the audience experience

• Why your podcast needs to keep changing

• Why consistency gives you more opportunities to learn

• Why comparing your podcast to others can distract you

• How podcasting helped me learn more about business

• Why your podcast needs a path

• How the business behind your podcast matters

This episode is for business owners and entrepreneurs who are thinking about starting a podcast or already have one and are trying to figure out what they should improve.

Your first version does not have to be your final version. You have to record, listen, learn what works, make adjustments, and continue.

If you’ve been thinking about launching your podcast and you’re ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We’ll talk about where you are right now, what you’re looking to create, and how we can help you record, edit, produce, and publish your podcast.

Schedule Your FREE 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

And if you’re not ready for a call yet, I’ve also included our FREE Podcast Launch Checklist below to help you get started.

FREE Podcast Launch Checklist

https://www.failureisknowledge.com/podchecklist

If you're wondering how to stop comparing your podcast to other podcasters, one thing you have to understand is that everybody is on a different journey. Someone else's equipment, studio, confidence, or experience doesn't mean your podcast isn't working.

I've caught myself doing this.

I would get around podcasters who had been doing this longer than me and start looking at their equipment, their studios, and how good they sounded.

Eventually, I realized I wasn't necessarily doubting my podcast.

I was comparing my podcast.

In this episode, I talk about what changed when I stopped looking at other podcasters as competition and started looking at them as people I could learn from.

After producing 893 podcast episodes, I've had a lot of practice. I've made mistakes. I've changed equipment. I've asked questions. I've learned from other people. I've had recordings where things went wrong and I had to figure out what happened.

That's part of the journey.

In this episode, I talk about:

• Why you shouldn't compare your podcast to someone else's

• Why podcasting takes time to develop

• Why more reps can help you improve

• Why you don't need expensive equipment before you start

If you're early in your podcast journey, don't look at somebody who has been podcasting for years and assume you're supposed to be where they are.

Look at where you are today.

Learn.

Apply it.

Get your reps.

Then keep going.

If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast.

You can schedule your FREE 15 Minute Podcast Strategy Call using the link in the description.

https://calendly.com/fik-/strategy

And if you're not ready for a call yet, I've also included our FREE Podcast Launch Checklist below to help you get started.

https://www.failureisknowledge.com/podchecklist

If you have a podcast, how do you know what your audience actually needs from you?

In this episode, I talk about the importance of listening to your podcast audience and paying attention to their questions, struggles, hesitation, and feedback.

I recently taught an in person podcast workshop, and instead of only giving people information about podcasting, we helped them actually apply what they learned and record. 

That experience gave me a different perspective on how people learn and what can hold someone back from launching their podcast.

Your audience can tell you a lot about what they need, but you have to listen, ask better questions, process the feedback, and determine what makes sense to apply.

We also talk about why podcasting can be simple without being easy, starting with the equipment you already have, and determining the outcome you want your podcast to create.

If you’ve been thinking about launching your podcast and you’re ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call:

https://calendly.com/fik-/strategy

Not ready for a call? Download the FREE Podcast Launch Checklist:

https://www.failureisknowledge.com/podchecklist

Subscribe and don’t be afraid to fail, because failure is knowledge.

Starting a podcast can feel difficult when you are thinking about equipment, studios, what to say, and whether you are ready.

In this episode, I talk about three challenges I continue seeing with business owners who want to launch a podcast.

We talk about procrastination, overthinking, being afraid to fail publicly, and why you have to be willing to start before everything is perfect.

I also share something I recently learned about my own business.

After talking with customers, testing different messages, and having a conversation with one of my professors, I realized something that had been right in front of me.

We Bring the Podcast Production to You.

You sit down and share your expertise. We handle the recording, editing, production, and publishing.

In this episode, you'll learn:

• Why people wait months or even years to launch

• How overthinking can create procrastination

• Why equipment is not the most important part

• Why being comfortable learning publicly matters

If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast.

https://calendly.com/fik-/strategy

Not ready for a call yet?

Download the FREE Podcast Launch Checklist:

https://www.failureisknowledge.com/podchecklist

If you are wondering how many podcast episodes you should record, understand that one episode is only the starting point. 

The more you record, the more opportunities you have to improve, build trust, and give people something to discover.

In this episode, I talk about why I continue to focus on the next podcast episode instead of expecting one episode to create all the results.

When I started podcasting in August 2021, I started with an iPhone 7 and a tripod. 

Over time, I kept recording, learning, changing my setup, and getting more comfortable.

After producing 893 podcast episodes, one thing I continue to see is that you never know when somebody is going to discover your content.

People may not comment.

They may not like the video.

They may not tell you they listened.

That does not automatically mean nobody is listening.

In this episode, I talk about:

• Why one podcast episode is not enough

• Why you should focus on your next episode

• How podcasting helps build trust

• Why you should not expect instant results

If you are a business owner who has been thinking about launching your podcast but you are stuck because of the equipment, studio, editing, or knowing where to start, schedule a FREE 15 Minute Podcast Strategy Call with us.

We’ll talk about where you are right now, what you’re looking to create, and how we can help you record, edit, produce, and publish your podcast.

Schedule Your FREE 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

If you are not ready for a call yet, use our FREE Podcast Launch Checklist to help you get started.

Get the FREE Podcast Launch Checklist

https://www.failureisknowledge.com/podchecklist

How do you identify the problem your business solves? For me, figuring that out took years of trying different things, asking questions, learning business, talking to mentors, and paying attention to what people actually came to me for.

In this episode, I talk about why business can be so challenging when you're trying to figure everything out at the same time.

-Sales.

-Marketing.

-Finance.

-Legal.

-Operations.

-Team development.

-Your own development.

There are a lot of moving pieces.

I started my first business with a car wash. I bought 100 business cards and started telling people what I was doing before I completely knew what I was doing.

That forced me to actually go try.

Over time, I tried advertising, social media management, videography, photography, and podcasting.

Eventually something started becoming clearer.

People kept reaching out to me about podcasting.

After producing more than 893 podcast episodes and helping 37 entrepreneurs launch their podcasts, I started recognizing the problem Failure Is Knowledge actually solves.

There are business owners who want to launch a podcast but procrastinate because they don't know what equipment to use, how to record, what to say, how to edit, or how to publish.

That helped me understand my market differently.

In this episode, I talk about:

• Why there is always another challenge in business

• Why you have to give yourself time to learn

• How taking action teaches you what research cannot

• How I started my first car wash business

One of the biggest things I'm learning is that having knowledge is not enough.

You have to apply it.

If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast.

Schedule your FREE 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

And if you're not ready for a call yet, I've also included our FREE Podcast Launch Checklist to help you get started.

Get the FREE Podcast Launch Checklist

https://www.failureisknowledge.com/podchecklist

You recorded your first podcast. Now what?

In this episode, I break down what happens after you record your first podcast and how to take the video and audio sitting on your camera, SD card, phone, or computer and turn it into something people can actually watch, listen to, discover, and learn from.

After producing over 893 podcast episodes, one thing I’ve learned is that a lot happens after you turn the cameras off.

In this episode, I talk about:

• Making sure your recording actually saved

• Organizing your audio and video files

• What you should actually edit

• Why your podcast does not have to sound perfect

Recording your first podcast is not the finish line. It is really the beginning of the process.

If you’ve been thinking about launching your podcast and you’re ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We’ll talk about where you are right now, what you’re looking to create, and how we can help you record, edit, produce, and publish your podcast.

Schedule Your FREE 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

And if you’re not ready for a call yet, I’ve also included our FREE Podcast Launch Checklist below to help you get started.

Get the FREE Podcast Launch Checklist

https://www.failureisknowledge.com/podchecklist

If you're wondering what you can learn from starting a podcast, there is more to podcasting than recording episodes and talking into a camera.

In this episode of the Failure Is Knowledge Podcast, I share three of the biggest lessons podcasting has taught me: establish a goal, get educated, and give yourself grace.

When I started podcasting while serving in the Marine Corps, I didn't have everything figured out. I started with my phone and a small tripod. The tripod wasn't even tall enough, so I put three books underneath it.

But I had a goal.

Over time, I realized podcasting was helping me work toward something bigger.

In this episode, I talk about:

• Why you need a goal before worrying about everything else

• Why podcasting is more than talking to a camera

• Why education doesn't always mean going back to college

This episode is for entrepreneurs and business owners who are thinking about starting a podcast but feel like they still have too much to figure out.

You don't have to know everything when you start.

You have to be willing to learn.

If you’ve been thinking about launching your podcast and you’re ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We’ll talk about where you are right now, what you’re looking to create, and how we can help you record, edit, produce, and publish your podcast.

You can schedule your FREE 15 Minute Podcast Strategy Call using the link below.

https://calendly.com/fik-/strategy

And if you’re not ready for a call yet, I’ve also included our FREE Podcast Launch Checklist below to help you get started.

https://www.failureisknowledge.com/podchecklist

If you’re trying to figure out how to stay consistent with your podcast, start by recognizing the small wins.

In this episode of the Failure Is Knowledge Podcast, I share what producing 893 podcast episodes taught me about showing up, learning from failure, and continuing to improve even when the results take time.

I also break down why you have to put yourself out there, document what is not working, and keep working toward your wins.

Every episode is an opportunity to learn, improve, and build trust.

If you’re ready to launch your podcast, schedule your FREE 15 Minute Podcast Strategy Call:

https://calendly.com/fik-/strategy

Not ready for a call yet? Get the FREE Podcast Launch Checklist:

https://www.failureisknowledge.com/podchecklist

Don’t be afraid to fail because Failure Is Knowledge.

If you’re wondering how a podcast can help your business, it can give you a platform to build trust, start relationships, create valuable content, and give people a way to learn more about you.

In this episode of the Failure Is Knowledge Podcast, I talk about why I believe your podcast is more valuable than you may realize.

Over the last half a decade, we’ve produced over 893 podcast episodes while helping 30 entrepreneurs launch their podcast in a short span of time.

One of the biggest things I’ve learned is that podcasting is not just about recording content.

Your podcast gives people space to share their story.

It gives you an opportunity to listen.

It gives you an opportunity to learn.

And it gives you a way to start relationships with people you may not have connected with otherwise.

In this episode, I break down three things:

Why you should lead with value

Why you have to develop your platform

Why you have to put time into your podcast

I also share how podcasting has helped me connect with entrepreneurs, executives, CEOs, athletes, business owners, and other leaders over the years.

Your podcast can become a way for people to research you, listen to you, understand what you do, and learn more about your business.

The media you create today can also continue introducing you to people later.

That is why I said during this episode:

“Media never dies.”

If you’re a business owner thinking about starting a podcast, do not only look at the podcast as another piece of content you have to create.

Think about the platform you are building.

Think about the relationships you can establish.

Think about the trust you can build.

And think about the value you can create.

If you’ve been thinking about launching your podcast and you’re ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We’ll talk about where you are right now, what you’re looking to create, and how we can help you record, edit, produce, and publish your podcast.

You can schedule your FREE 15 Minute Podcast Strategy Call using the link in the description.

https://calendly.com/fik-/strategy

And if you’re not ready for a call yet, I’ve also included our FREE Podcast Launch Checklist below to help you get started.

https://www.failureisknowledge.com/podchecklist

Don’t be afraid to fail because Failure Is Knowledge.

If you are trying to figure out how to use a podcast to build trust, one of the biggest things to understand is that podcasting is not only about recording content. You also have to think about the experience you are creating for the people you want to reach.

In this episode of the Failure Is Knowledge Podcast, I talk about why your customer’s journey is so important and how I started applying this to our own podcast production process.

I break down three things:

How to create your customer’s path

Why you should go through your own process

How to identify what makes you different

I also share what happened when we tested our live podcast experience at a vendor event.

Before the event, I practiced the process. I put the equipment up. I took it down. I timed myself. I looked at what the customer would see. I kept asking what was working, what was not working, and what could be improved.

Then we tested it with real people.

Seven entrepreneurs experienced the podcast activation and five paid.

That experience helped me understand that the focus could not only be on what we wanted to sell.

The focus had to be on the customer.

Podcasting can also help people learn about you before they ever have a conversation with you. They can hear your story, understand your business, and start building trust with you.

If you are a business owner thinking about using podcasting to become more visible, build trust, and share your story, this episode will help you think differently about the experience you are creating.

If you’ve been thinking about launching your podcast and you’re ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We’ll talk about where you are right now, what you’re looking to create, and how we can help you record, edit, produce, and publish your podcast.

You can schedule your FREE 15 Minute Podcast Strategy Call using the link in the description.

https://calendly.com/fik-/strategy

And if you’re not ready for a call yet, I’ve also included our FREE Podcast Launch Checklist below to help you get started.

https://www.failureisknowledge.com/podchecklist

How do you follow up with podcast leads without feeling like you are bothering people?

One of the biggest things I am learning is that the conversation has to continue. Someone showing interest in your podcast, registering for your training, or having one conversation with you does not mean the relationship is finished.

In this episode of the Failure Is Knowledge Podcast, I share what finally made follow up make sense to me.

I recently had four entrepreneurs register for my Launch Your Podcast in Less Than 90 Minutes training.

When the training started, none of them showed up.

Instead of assuming they were no longer interested, I started calling and texting them.

Two of the four responded.

That taught me something.

The conversation can continue.

In this episode, I talk about:

• Why one conversation is not enough

• Why follow up matters in business

• How communication helps build trust

After producing 893 podcast episodes, I am recognizing that podcasting is not only about creating content.

It can help you start conversations and build relationships, but those relationships still have to be maintained.

If you are an established business owner trying to use podcasting to build trust, this episode will help you understand why the work does not stop after the first conversation.

If you’ve been thinking about launching your podcast and you’re ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We’ll talk about where you are right now, what you’re looking to create, and how we can help you record, edit, produce, and publish your podcast.

Schedule your FREE 15 Minute Podcast Strategy Call here:

https://calendly.com/fik-/strategy

And if you’re not ready for a call yet, I’ve also included our FREE Podcast Launch Checklist below to help you get started.

https://www.failureisknowledge.com/podchecklist

Have you ever wondered what actually goes into launching a podcast?

In this episode of the Failure Is Knowledge Podcast, I'm bringing you behind the scenes while I set up my cameras, microphones, lights, and teleprompter to record a new video for the Failure Is Knowledge website.

I'm also sharing why I've continued changing our messaging, what producing more than 893 podcast episodes has taught me, and why I believe business owners should start their podcast with what they have.

Launching a podcast can feel like a lot.

You have to think about the equipment, recording, editing, publishing, content, and staying consistent.

But you don't have to figure out everything before you start.

When I started, my tripod wasn't even tall enough. 

I had to put three books underneath it just to get the camera where I needed it.

Over time, I upgraded my equipment and continued learning.

That's one of the biggest lessons from this episode:

Start with what you have.

Podcasting gives you an opportunity to share your expertise, tell your stories, market your business, build trust, and connect with people in different ways.

If you're a business owner who has been thinking about launching your podcast, schedule a free 15 minute strategy call with Failure Is Knowledge.

We'll learn where you are, what's been stopping you from getting started, and see how we may be able to help you launch your podcast.

👉 Schedule your free 15 minute strategy call

https://calendly.com/fik-/strategy

Can your podcast become more than just content?

In today's episode of the Failure Is Knowledge Podcast, I talk about how podcasting can become the first step in how you market yourself, communicate what you do, build trust, and meet your customers where they are.

After producing 893 podcast episodes and helping entrepreneurs launch their podcasts, I started to understand that having a podcast is only part of the process.

Your podcast can help people learn who you are, what you do, who you help, and the problem you solve. But you also have to put yourself in places where potential customers can find you.

In this episode, I discuss:

-Why you have to meet your customers where they are

-Why consistency helps you stay top of mind

-How podcasting prepares you to communicate

Podcasting helped me become more comfortable communicating. 

That communication helped me speak in front of audiences, attend events, connect with business owners, and continue learning how to market what we do.

Whether you're thinking about launching a podcast or already have one, the bigger question is what you're building from it.

🎙️ Ready to launch your podcast?

If you've been thinking about launching your podcast but you're unsure how to get started, schedule a free 15 minute strategy call.

We handle the recording, editing, and production so you can focus on communicating your message.

📅 Schedule your free 15 minute strategy call:

https://calendly.com/fik-/strategy

Don't be afraid to fail, because Failure Is Knowledge.

Ronald Sepulveda II spent close to $2,000 promoting his first public speaking event.

Only five people showed up.

Instead of only looking at the event as a failure, Ron eventually described it differently:

“I spent $2,000 for experience.”

In this episode of the Failure Is Knowledge Podcast, Ron shares how mistakes, observation, trial and error, and years of studying people helped him build Absolution Coaching LLC.

We talk about:

-Spending close to $2,000 on a speaking event

-Leaving his job on February 15, 2016

-Learning how to work for himself

-Learning sales and marketing

-and More

One of Ron's biggest lessons is that failure only becomes the end when you stop learning from it.

Ron is the founder of Absolution Coaching LLC and works as a high-end life coach for executives and high-performing individuals.

Learn more about Ron at AbsolutionCoaching.com or search Ronald Sepulveda II on LinkedIn.

Are you an aspiring podcaster who struggles to make an impact, make a difference, or consistently put yourself out there?

Your podcast may already be helping people, but you might not be measuring the right results.

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey explains how to measure the impact your podcast is creating.

After producing 893 podcast episodes and helping 30 entrepreneurs launch their podcasts, Terryl realized that podcast success cannot be measured by revenue alone.

He shares how presentations, vendor events, customer conversations, testimonials, and podcast launches helped him see the difference his work was making.

In this episode, you will learn:

-How to create SMART goals for your podcast

-Why your impact must be documented

-How specialization helps you stand out

Many podcasters believe their podcast is not working because they are only looking at revenue, views, or immediate results.

Impact can also be measured through:

-People asking questions

-Customers sharing testimonials

-Entrepreneurs gaining confidence

This is a solo episode hosted by Terryl Humphrey, founder of Failure Is Knowledge.

Terryl has produced 893 podcast episodes and helped 30 entrepreneurs launch their podcasts.

Create one SMART goal for your podcast.

Document the people you help, the questions people ask, the testimonials you receive, and the outcomes people experience.

Follow and subscribe for more lessons about podcasting, entrepreneurship, and turning failure into knowledge.

Are you an aspiring podcaster who struggles with being different, unique, or special?

In this episode, Terryl Humphrey explains how to make your podcast different from the other podcasts being created.

After producing 893 podcast episodes and helping 30 entrepreneurs launch their podcasts with confidence, Terryl recognized that many podcasts use the same basic structure.

They have cameras, microphones, people, and conversations.

The difference comes from how the podcaster studies the market, applies knowledge, communicates their message, and creates a competitive advantage.

In this episode, you will learn how to:

-Study other podcasts without copying them

-Identify your competitive advantage

-Practice what you sell

Terryl also shares how one event produced $386.40, content, testimonials, behind-the-scenes footage, recorded panel discussions, and proof of concept after helping five entrepreneurs launch their podcasts in less than five minutes.

A podcast is not only about recording content.

It can help people learn about your business, build trust in your experience, understand your services, and become customers.

Your podcast should have a strategy that helps you stay visible and communicate what makes your business different.

This is a solo episode featuring Terryl Humphrey, founder and host of the Failure Is Knowledge Podcast.

Study other podcasts, identify your return on investment, and review your results.

Apply what you learn and continue doing more of what is working.

Follow and subscribe for more podcasting and business lessons.