Episode 2. Influencer Marketing
21m | May 18, 2020In this episode I talk about influencer marketing and whether it is an effective tool in the marketing manager's toolkit or not. I touch upon the psychology of influence and the place influencer marketing holds in the customer journey (in the purchase funnel). I also talk about my personal experience with influencer marketing and what it took to become an effective micro-influencer on instagram.
The Marketing Podcast
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