Optimizing business partnerships can bring top-of-the-funnel leads to the bottom.

Tammy McDonald, a channel enablement expert, shares her expertise on how to effectively establish and nurture partner relationships Tammy explains how and why enablement is key to partnership success.

In this episode:

➤ Key tips on how to avoid common mistakes that kill channel relationships

➤ How to get your IPP (Ideal Partner Profile) right on the first try

➤ Bridge the gap between sales and marketing

Get the most out of your virtual event, while getting attention for your business

A conversation with Matt Solomon, co-founder of Channel Program, dives into his thought leadership events, which have brought in some top-notch speakers like Magic Johnson and Wayne Gretzky.

In this episode:

➤ Vendor sponsorships help get prestigious speakers for your event

➤ Knowing your audience demographics is vital in choosing your speaker

➤ Having an industry leader as a moderator brings diversity to the event panel

The world's simplest way to track and reward business outcomes is through gamification.

We are flipping the script with this episode as the CEO of Incentive Pilot, Andrew Phelps, takes the guest seat. Andrew tells us how Incentive Pilot will streamline your contest while delivering its promise to consumers and operations - all while saving you time.

In this episode:

➤ How gamification is a way to boost sales and track ROI

➤ Three must-have keys for gamification success

➤ Why running a bad incentive program is worse than no program

Events are the purest form of human to human connection. Technology is the facilitator of the event that allows people to be people.

Accelevents is a next-generation event platform for in-person, virtual, & hybrid events. Founder and CEO, Jonathan Kazarian, tells us about everything from event startup to the constant content and business growth gained after the event. Accelevents has created a culture around customer experience with a response chat support time of 26 seconds! From 2019 - 2020, Accelevents went from $375k in revenue to $3.4 million. Tune in to learn more about this enterprise grade solution.

In this episode:

➤ Events can build an ecosystem by being the source of community

➤ Learn the gaps in event tech that can cause failed events by the organizer

➤ Tips on how to vet and prepare your speakers and the importance of doing so

If an idea can change the way we see a problem, can you imagine what it could do to a problem?

Carla Howard, Founder of The Professional Woman’s Mentor, LLC, is a master of change management and alignment. Listen to this powerhouse woman behind some of the most successful change management projects as a Chief Dream Enabler and Change Strategist Consultant.

In this episode:

➤ Carla’s passion can help you go from where you are today to where you want to be

➤ Generate more engagement in the b2b world with vulnerability

➤ Carla Howard breaks down her course that helps people “Get Paid From the Stage!”

Inbound Marketing is probably the best thing you probably never heard of.

Smartbug Media is an intelligent inbound marketing company whose CEO, Jen Spencer, reveals the ins and outs of the inbound methodology. Smartbug Media is HubSpot's partner of the year and Klayvio Master Elite.

If you are new to inbound marketing, this episode will set you up with a foundation to learn so much more!

In this episode:

➤ The role of the inbound marketer is simple - bring visibility to your business using content

➤ The experience factor of Smartbug Media's team of tech, content, and social strategists gives an edge over the client's competitors

➤ How does Smartbug Media fill its funnel? Learn what is needed to make sure a channel partnership is successful

B2B doesn't have to be boring.

The Senior Director of Marketing at Directive - The Customer Generation Agency for Software Companies, Tim Davidson, created hilarious videos about the B2B marketing world. Listen to Tim's insights into how powerful and effective humor can be.

In this episode:

➤ The science behind edutainment-style content

➤ Learn why Tim is convinced creating content is more valuable than investing in stocks

➤ How creating funny content turns connections to relationships with the value extracted from it

Market for what your customers expect, not what they want.

Tim Parkin, President of Parkin Consulting, is a global marketing advisor. Tim shares his insights on how he transforms chaotic marketing departments into high-performance marketing teams.

In this episode:

➤ The journey of how a magician and software engineer became the perfect combination for a marketer

➤ The science behind marketing makes it a process more than a creative art

➤ Why you should get marketing ideas from sales, customer service, even HR

Does your content rank or tank in Google?

James Scherer develops content strategy that drives SEO growth through long-form blog content and links. With his 10 years of experience, this VP of Growth at Codeless shares valuable insights of traffic and brand awareness.

In this episode:

➤ Learn why your first piece of content should be graded at a B+ and not an A+

➤ Dive into the pillar and post content strategy to bring traffic to your website

➤ The top 3 things that make a golden collaboration between client and agency

Playfulness is a human experience that leads to greater levels of engagement, involvement, and competency.

Current CEO of Game On Nation, Blair Bloomston, is a gamification expert, instructional designer, speaker, and educator. She leads a “micro but mighty” team of diverse instructors who all have a passion for teaching and educating.

In this episode:

➤ Games result in camaraderie by creating a space for something to talk about

➤ Learn how & why experiential and interactive learning tactics is one of Game On Nation’s biggest success

➤ 4 ways you can use games to effectively teach your sales team

Understanding the language of Web3

Brice Peressini has a background in finance and trading and is passionate about Blockchain technologies' applications. This web3 and crypto enthusiast will make you curious of why he compares the currency of the internet to "The mid '90s of the internet."

In this episode:

➤ The opportunity of tokenizing assets is limitless

➤ Learn how each link is created to form the Blockchain network

➤ Creating an NFT for your business/brand can form a community

Know just enough tech jargon to make you dangerous in sales and marketing.

Kaseya's Director of Channel Development, Amelia Paro, is a cybersecurity and channel sales expert. She takes us on a journey through her trials and errors in sales and marketing in tech. Tune in to find out why a post-mortem meeting can improve the odds of your success!

In this episode:

➤ Combining something that people know with something they don't is a big power formula

➤ Experiment when marketing can help create a better message for your business

➤ Learn how a golf tournament became a startup's most prominent lead generator

Design incentive programs with intention

Mark McKeever is an entrepreneur, investor, and advisor for McKeever Advisory. Mark shares his extensive experience in sales, marketing, strategy, and operations as a former COO and Co-owner of MicroAge.

In this episode:

➤ Learn why incentive programs should outpace standard sales cycles

➤ The incentive process should include: Planning, taking control, and don't ignore corporate culture

➤Create a Win-Win profitable incentive program for all departments - company-wide

Be the curious person in the room, not the smartest.

Connor, "The Content King" Dube, is a B2B Marketing Advisor and mastermind of social selling and content marketing. He is a student of the game, and business is his sport. Tune in to learn why consistency and having a brand are the most important of all secret sauces of marketing to sell.

In this episode:

➤ How to deliver a great experience when prospects buy or are ready to buy

➤ Achieve better results by amplifying your message with articles, newsletters, and visual graphic content

➤ Learn the strategy behind "The Collaboration Funnel"

Does your sales enablement need enablement?

Michelle Hollis' company, High-Five to the Vibe, brings energy and solutions back into the workplace environment through the belief that human potential is our most valuable resource. Enjoy our interview with Michelle and learn how she incorporates her background in music in her TEDx speeches with hip-hop.

In this episode:

➤ Find the answer to "What is the new professionalism?"

➤ How meta-physical can be part of the software world

➤ Learn about the sales script vs. the confidence script

Recognize burnout when you don't even know you're burning out.

Tracy Diziere is a President and CEO of a Creative Partnering™ agency that serves b2b Channel Marketers in IT. Tracy sets the stage for a conversation about perfectionism and things that can lead to channel burnout.

In this episode:

➤ 3 Things you say that might be warning signs of burnout

➤ Learn the different types perfectionism that isn't so black and white

➤ Tips on self-awareness before burnout kicks in

Integrate human-to-human touch with your message in digital marketing

Emily Lopez founded ELO Consulting Corp. in 2020. Her marketing agency aims to help female entrepreneurs become more visible in the digital marketing world.

In this episode:

➤ Learn how to avoid entrepreneurial burnout

➤ How incorporating food can push your prospects further down the sales funnel

➤ Tips on overcoming the shyness of being on camera

Mirror the face-to-face interaction and engagement in a virtual world.

Founder and CEO of Engagify, Anders Boulanger, coach sales teams on how to be engaging while living in a world of virtual distraction. He teaches us how getting out of the professional realm by showing more personality shifts the paradox of the word "engagement," using his "SAVE U" method. This strategy is based on human behavior, optimizing engagement skills and techniques.

Tune in for simple and accessible ways to incorporate excitement that will immerse your prospects in your message.

In this episode:

➤ Learn how the language of engagement can maintain as well as creates

➤ How to break the virtual barrier when the camera takes out the energy of excitement

➤ Learn how small visuals make a high passion-driven message and show intentionality

The craft of comedy can gain prospects in b2b sales.

Chris Bogue is a writer and video coach that uses mercifully short video tactics to help close deals.

Hear how Chris out performed the top sales people on his team with his 30 second videos.

In this episode:

➤ Why you should follow the rules of sales, but break one of them

➤ Learn how making fun videos makes the sale seem less artificial

➤ How to break through the awkwardness of the camera by acknowledging it

Tune in for tips to dominate modern social media.

Caroline Van Buskirk is a Channel Development Manager at NetApp. Learn how Caroline's not so typical content on LinkedIn helped gain the relevant connections she was looking for!

In this episode:

➤ Learn the importance of equipment testing before recording

➤ With short form content, you can record multiple videos in a single day

➤ Learn how you can record a video on your phone and transfer the video file while keeping a higher resolution