In this episode of SaaS Trailblazers, I’m joined by Jonathan Rintala, Swedish entrepreneur, creator, and founder/CEO of Univid, a Product-Led Growth SaaS platform scaled to a seven-figure valuation. With a Computer Science background and a global reputation for innovative growth hacking, Jonathan has become a leading voice in building in public and mastering digital communities.

We dive into his most powerful insights from Growth Hacking Reddit, his bestselling book that’s reshaping how founders think about organic growth in 2025. Jonathan breaks down why Reddit is emerging as the next major SaaS growth engine, how Google’s algorithm shift is transforming visibility, and the exact workflow he uses to spot high-intent conversations in real time.

From avoiding common founder mistakes to turning a single Reddit comment into a paying customer, this episode is packed with practical tactics you can apply today.

In this episode of SaaS Trailblazers, we sit down with Ashika Narayanan to unpack one of the most powerful – yet often misunderstood – growth engines in SaaS: channel sales.

Ashika shares her journey into the SaaS ecosystem and what drew her to the world of partnerships. Together, we explore why channel sales can be a game-changing strategy for SaaS companies, when it makes sense to launch a program, and the key ingredients for success.

Whether you’re a SaaS founder, revenue leader, or partnerships professional, this episode offers a practical roadmap to scaling through partnerships — with plenty of insights you can apply right away.

EPS 10 3 Must-Have Ingredients of a High-Converting SaaS Landing Page Featuring Toni Hopponen 

New! Thriving Neurodivergent in SaaS Featuring Sara Storm

New! SaaS Sales with a Human Touch: Winning Deals Featuring Sara Storm

In this episode of SaaS Trailblazers, I sit down with Harshu to explore the critical stages of scaling a SaaS company. We discuss the shortcuts startups often take when launching and how these impact long-term growth. Harshu shares insights on recognizing inflection points, balancing innovation with scalability, and managing technical debt effectively. We also dive into strategic decisions around adopting new technologies and navigating global expansion challenges, including regulatory and cultural considerations. Finally, Harshu offers valuable advice for SaaS leaders on fostering a growth-oriented culture and preparing for scaling success. Whether you're an early-stage startup or an established company looking to scale, this episode is packed with actionable insights to help you navigate your SaaS journey.

Is the customer success team in SaaS on the brink of extinction? In this episode, we tackle one of the most debated topics in the SaaS world, inspired by Frank Slootman’s provocative take in Amp It Up: that customer success isn’t just a department—it’s the responsibility of the entire company.

To explore this bold idea, we’re joined by Sabina Pons, an acclaimed management consultant, fractional CCO, and thought leader in the tech industry. With her expertise in scaling SaaS companies and building revenue-driving customer programs, Sabina brings unparalleled insights to this lively discussion.

We’ll dive into key questions like: Do SaaS companies still need customer success teams? Can professional services fill the gap? If customer success is everyone’s job, how should organizations adapt their structure? And who should drive upsell and growth?

Whether you’re a SaaS leader, CSM, or curious about the future of the industry, this is an episode you won’t want to miss. Tune in now!

EPS 5 SaaS Human Centricity with Stewart Marshall

EPS 4 SaaS Growth Marketing with Georgi Furnadzhiev

EPS 3 SaaS Metrics with Mohamed Othman

In this RapidFire episode, I explore essential strategies for building a winning SaaS sales pipeline. From effective prospecting techniques and identifying buying signals to creating urgency and mastering follow-ups, the speech provides actionable insights to turn leads into loyal customers, ultimately driving SaaS sales success.

EPS 1 Product Market Fit, Go to Market and Sales Strategies with Mahesh Iyer

In the first episode of SaaS Trailblazers, Phoebe Zhang sits down with Mahesh, a seasoned expert in GTM strategies and marketing with nearly 30 years of experience, including 15 in the SaaS industry. Mahesh shares his insights on how early-stage SaaS businesses can craft effective Go to Market strategies, achieve product-market fit, and implement successful sales training programs. He discusses common challenges startups face and provides actionable advice and real-life examples to help businesses navigate these issues. Whether you're a startup founder or a seasoned professional, this episode offers valuable guidance to drive growth and success in the SaaS space.

Welcome to SaaS Trailblazers – your premier destination for uncovering the incredible stories of leaders and entrepreneurs who are revolutionizing the Software as a Service (SaaS) industry.

I’m Phoebe Zhang, and with over 7 years of experience in the SaaS sector, I am passionate about building successful SaaS businesses. Through this podcast, I aim to share my insightful conversations with the trailblazers of the SaaS world and the valuable lessons I’ve learned along the way. Each episode of ’SaaS Trailblazers’ delves into the unique journeys of visionary leaders, exploring the challenges they’ve faced, the innovative solutions they’ve developed, and the impact they’re making in the industry. Whether you’re an aspiring entrepreneur, a tech enthusiast, or simply someone who loves a great success story, our podcast offers inspiration and insight to fuel your own journey.

Join us as we navigate the ever-evolving landscape of SaaS, highlighting the innovations and ideas that are shaping the future. Subscribe now and become part of our community, where we celebrate the stories behind the software that powers our world.